front cover of Bold! Daring! Shocking! True!
Bold! Daring! Shocking! True!
A History of Exploitation Films, 1919-1959
Eric Schaefer
Duke University Press, 1999
Unashamed nudists, high-flying hopheads, brazen strippers, vicious vice lords, and high school girls who find themselves “in trouble” comprise the population of exploitation films. In the first full-scale history of these low-budget movies of decades past, Eric Schaefer reveals how this pioneering form of “trash film” purveyed the forbidden thrills of explicit sexual behavior, drug use, and vice that the mainstream movie industry could not show.
Bold! Daring! Shocking! True! is a meticulously researched, interdisciplinary study that is informed by a wide range of sources—including both mainstream and industry newspapers and periodicals, archival accounts, personal interviews, and the films themselves. Schaefer begins by exploring the unique mode of production of exploitation movies, their distribution, and the outrageous exhibition practices that were rooted in the traditions of sideshows and carnivals. His close analysis of dozens of films, such as The Road to Ruin, Modern Motherhood, One Way Ticket to Hell, and The Wages of Sin demonstrates that these films were more than simply “bad” movies. By situating exploitation films in a historical context and organizing them according to the social problems they addressed, Schaefer shows how they evolved during a period of forty years and how, during that time, they shaped public policies and attitudes. Finally, he focuses on the changes in the postwar American film industry that led to the decline of the classical exploitation film and set the stage for the rise of “sexploitation” in the 1960s.
Engagingly written, illustrated with rare photographs, posters, production stills, and ad slicks, and offering a full filmography, Bold! Daring! Shocking! True! reveals a forgotten side of film history and American culture. It will delight and inform those interested in film history, cultural studies, American studies and history, and the many fans of exploitation films.
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front cover of La India María
La India María
Mexploitation and the Films of María Elena Velasco
By Seraina Rohrer
University of Texas Press, 2017

La India María—a humble and stubborn indigenous Mexican woman—is one of the most popular characters of the Mexican stage, television, and film. Created and portrayed by María Elena Velasco, La India María has delighted audiences since the late 1960s with slapstick humor that slyly critiques discrimination and the powerful. At the same time, however, many critics have derided the iconic figure as a racist depiction of a negative stereotype and dismissed the India María films as exploitation cinema unworthy of serious attention. By contrast, La India María builds a convincing case for María Elena Velasco as an artist whose work as a director and producer—rare for women in Mexican cinema—has been widely and unjustly overlooked.

Drawing on extensive interviews with Velasco, her family, and film industry professionals, as well as on archival research, Seraina Rohrer offers the first full account of Velasco’s life; her portrayal of La India María in vaudeville, television, and sixteen feature film comedies, including Ni de aquí, ni de allá [Neither here, nor there]; and her controversial reception in Mexico and the United States. Rohrer traces the films’ financing, production, and distribution, as well as censorship practices of the period, and compares them to other Mexploitation films produced at the same time. Adding a new chapter to the history of a much-understudied period of Mexican cinema commonly referred to as “la crisis,” this pioneering research enriches our appreciation of Mexploitation films.

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