front cover of Airborne Dreams
Airborne Dreams
“Nisei” Stewardesses and Pan American World Airways
Christine R. Yano
Duke University Press, 2011
In 1955 Pan American World Airways began recruiting Japanese American women to work as stewardesses on its Tokyo-bound flights and eventually its round-the-world flights as well. Based in Honolulu, these women were informally known as Pan Am’s “Nisei”—second-generation Japanese Americans—even though not all of them were Japanese American or second-generation. They were ostensibly hired for their Japanese-language skills, but few spoke Japanese fluently. This absorbing account of Pan Am’s “Nisei” stewardess program suggests that the Japanese American (and later other Asian and Asian American) stewardesses were meant to enhance the airline’s image of exotic cosmopolitanism and worldliness. As its corporate archives demonstrate, Pan Am marketed itself as an iconic American company pioneering new frontiers of race, language, and culture. Christine R. Yano juxtaposes the airline’s strategies and practices with the recollections of former “Nisei” flight attendants. In interviews with the author, these women proudly recall their experiences as young women who left home to travel the globe with Pan American World Airways, forging their own cosmopolitan identities in the process. Airborne Dreams is the story of an unusual personnel program implemented by an American corporation intent on expanding and dominating the nascent market for international air travel. That program reflected the Jet Age dreams of global mobility that excited postwar Americans, as well as the inequalities of gender, class, race, and ethnicity that constrained many of them.
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front cover of Deregulating Desire
Deregulating Desire
Flight Attendant Activism, Family Politics, and Workplace Justice
Ryan Patrick Murphy
Temple University Press, 2016

In 1975, National Airlines was shut down for 127 days when flight attendants went on strike to protest long hours and low pay. Activists at National and many other U.S. airlines sought to win political power and material resources for people who live beyond the boundary of the traditional family. In Deregulating Desire, Ryan Patrick Murphy, a former flight attendant himself, chronicles the efforts of single women, unmarried parents, lesbians and gay men, as well as same-sex couples to make the airline industry a crucible for social change in the decades after 1970.

Murphy situates the flight attendant union movement in the history of debates about family and work. Each chapter offers an economic and a cultural analysis to show how the workplace has been the primary venue to enact feminist and LGBTQ politics.

From the political economic consequences of activism to the dynamics that facilitated the rise of what Murphy calls the “family values economy” to the Airline Deregulation Act of 1978, Deregulating Desire emphasizes the enduring importance of social justice for flight attendants in the twenty-first century.

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front cover of Femininity in Flight
Femininity in Flight
A History of Flight Attendants
Kathleen M. Barry
Duke University Press, 2007
“In her new chic outfit, she looks like anything but a stewardess working. But work she does. Hard, too. And you hardly know it.” So read the text of a 1969 newspaper advertisement for Delta Airlines featuring a picture of a brightly smiling blond stewardess striding confidently down the aisle of an airplane cabin to deliver a meal.

From the moment the first stewardesses took flight in 1930, flight attendants became glamorous icons of femininity. For decades, airlines hired only young, attractive, unmarried white women. They marketed passenger service aloft as an essentially feminine exercise in exuding charm, looking fabulous, and providing comfort. The actual work that flight attendants did—ensuring passenger safety, assuaging fears, serving food and drinks, all while conforming to airlines’ strict rules about appearance—was supposed to appear effortless; the better that stewardesses performed by airline standards, the more hidden were their skills and labor. Yet today flight attendants are acknowledged safety experts; they have their own unions. Gone are the no-marriage rules, the mandates to retire by thirty-two. In Femininity in Flight, Kathleen M. Barry tells the history of flight attendants, tracing the evolution of their glamorized image as ideal women and their activism as trade unionists and feminists.

Barry argues that largely because their glamour obscured their labor, flight attendants unionized in the late 1940s and 1950s to demand recognition and respect as workers and self-styled professionals. In the 1960s and 1970s, flight attendants were one of the first groups to take advantage of new laws prohibiting sex discrimination. Their challenges to airlines’ restrictive employment policies and exploitive marketing practices (involving skimpy uniforms and provocative slogans such as “fly me”) made them high-profile critics of the cultural mystification and economic devaluing of “women’s work.” Barry combines attention to the political economy and technology of the airline industry with perceptive readings of popular culture, newspapers, industry publications, and first-person accounts. In so doing, she provides a potent mix of social and cultural history and a major contribution to the history of women’s work and working women’s activism.

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