A provocative theoretical synthesis by renowned folklorist and anthropologist Charles L. Briggs, Unlearning questions intellectual foundations and charts new paths forward. Briggs argues, through an expansive look back at his own influential works as well as critical readings of the field, that scholars can disrupt existing social and discourse theories across disciplines when they collaborate with theorists whose insights are not constrained by the bounds of scholarship.
 
Eschewing narrow Eurocentric modes of explanation and research foci, Briggs brings together colonialism, health, media, and psychoanalysis to rethink classic work on poetics and performance that revolutionized linguistic anthropology, folkloristics, media studies, communication, and other fields. Beginning with a candid memoir that credits the mentors whose disconcerting insights prompted him to upend existing scholarly approaches, Briggs combines his childhood experiences in New Mexico with his work in graduate school, his ethnography in Venezuela working with Indigenous peoples, and his contemporary work—which is heavily weighted in medical folklore.
 
Unlearning offers students, emerging scholars, and veteran researchers alike a guide for turning ethnographic objects into provocations for transforming time-worn theories and objects of analysis into sources of scholarly creativity, deep personal engagement, and efforts to confront unconscionable racial inequities. It will be of significant interest to folklorists, anthropologists, and social theorists and will stimulate conversations across these disciplines.
 

Unruly Audience explores grassroots appropriations of familiar media texts from film, television, stand-up comedy, popular music, advertising, and tourism. Case studies probe the complex relationship between folklore and media, with particular attention to the dynamics of production and reception.
 
Greg Kelley examines how “folk interventions” challenge institutional media with active—often public—social engagement. Drawing on a diverse range of examples—popular music parodies of “The Colonel Bogey March,” jokes about Disney’s Snow White and the Seven Dwarfs, touristic performance at Jamaica’s haunted Rose Hall, internet memes about NBC’s The Office, children’s parodies of commercials, and jokes about joking—Kelley demonstrates how active audiences mobilize folklore to disrupt dominant modes of media discourse. With materials both historical and contemporary and compiled from print, internet archives, and original fieldwork, Kelley’s audience-centered analysis demonstrates that producers of media are not the sole arbiters of meaning. With folklore as an important tool, unruly audiences refashion mediated expression so that the material becomes more relevant to their own circumstances.
 
Unruly Audience foregrounds the fluid interplay between media production and audience reception and between forces of cultural domination and cultural resistance, bringing new analytical insights to familiar folk practices. This carefully crafted book will speak to students and scholars in folklore, popular culture, and media studies in multidisciplinary ways.
 

In Usable Pasts, fourteen authors examine the manipulation of traditional expressions among a variety of groups from the United States and Canada: the development of a pictorial style by Navajo weavers in response to traders, Mexican American responses to the appropriation of traditional foods by Anglos, the expressive forms of communication that engender and sustain a sense of community in an African American women's social club and among elderly Yiddish folksingers in Miami Beach, the incorporation of mass media images into the "C&Ts" (customs and traditions) of a Boy Scout troop, the changing meaning of their defining Exodus-like migration to Mormons, Newfoundlanders' appropriation through the rum-drinking ritual called the Schreech-In of outsiders' stereotypes, outsiders' imposition of the once-despised lobster as the emblem of Maine, the contest over Texas's heroic Alamo legend and its departures from historical fact, and how yellow ribbons were transformed from an image in a pop song to a national symbol of "resolve."