Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives.

In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?

Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In Untimely Bollywood, Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India. Through analyses of contemporary media practices, Rai shifts the emphasis from a representational and linear understanding of the effects of audiovisual media to the multiple, contradictory, and evolving aspects of media events. He uses the Deleuzian concept of assemblage as a model for understanding the complex clustering of technological, historical, and physical processes that give rise to contemporary media practices. Exploring the ramifications of globalized media, he sheds light on how cinema and other popular media organize bodies, populations, and spaces in order to manage the risky excesses of power and sensation and to reinforce a liberalized postcolonial economy.

Rai recounts his experience of attending the first showing of a Bollywood film in a single-screen theater in Bhopal: the sensory experience of the exhibition space, the sound system, the visual style of the film, the crush of the crowd. From that event, he elicits an understanding of cinema as a historically contingent experience of pleasure, a place where the boundaries of identity and social spaces are dissolved and redrawn. He considers media as a form of contagion, endlessly mutating and spreading, connecting human bodies, organizational structures, and energies, thus creating an inextricable bond between affect and capital. Expanding on the notion of media contagion, Rai traces the emerging correlation between the postcolonial media assemblage and capitalist practices, such as viral marketing and the development of multiplexes and malls in India.

When did Americans first believe they were at the center of a truly global culture? How did they envision that culture and how much do recent attitudes toward globalization owe to their often utopian dreams? In Utopia and Cosmopolis Thomas Peyser asks these and other questions, offers a reevaluation of American literature and culture at the dawn of the twentieth century, and provides a new context for understanding contemporary debates about America’s relation to the rest of the world.
Applying current theoretical work on globalization to the writing of authors as diverse as Edward Bellamy, Charlotte Perkins Gilman, William Dean Howells, and Henry James, Peyser reveals the ways in which turn-of-the-century American writers struggled to understand the future in a newly emerging global community. Because the pressures of globalization at once fostered the formation of an American national culture and made national culture less viable as a source of identity, authors grappled to find a form of fiction that could accommodate the contradictions of their condition. Utopia and Cosmopolis unites utopian and realist narratives in subtle, startling ways through an examination of these writers’ aspirations and anxieties. Whether exploring the first vision of a world brought together by the power of consumer culture, or showing how different cultures could be managed when reconceived as specimens in a museum, this book steadily extends the horizons within which late nineteenth- and early twentieth-century American literature and culture can be understood.
Ranging widely over history, politics, philosophy, and literature, Utopia and Cosmopolis is an important contribution to debates about utopian thought, globalization, and American literature.