Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise.

A CHOICE Outstanding Academic Title for 2020

In Unstable Masks: Whiteness and American Superhero Comics, Sean Guynes and Martin Lund bring together a series of essays that contextualize the histories and stakes of whiteness studies, superhero comics, and superhero studies for academics, fans, and media-makers alike. The volume illustrates how the American comic book superhero is fundamentally a figure of white power and white supremacy and ultimately calls for diversity in superhero comics as well as a democratized media culture.
Contributors not only examine superhero narratives but also delve into the production, distribution, audience, and reception of those narratives, highlighting the imbrication of forces that have helped to create, normalize, question, and sometimes even subvert American beliefs about whiteness and race. Unstable Masks considers the co-constitutive nature of identity, representation, narrative, production and consumption, and historical and cultural contexts in forging the stereotypes that decide who gets to be a superhero and who gets to be American on the four-color pages of comic books.