A SCHOLARLY BOOK REPOSITORY
Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world.
Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.
— David Orr, Earth in Mind
Design has built global brands, disrupted industries, and transformed our lives with technology. It has also contributed to the complex challenges we face today. In The Intergalactic Design Guide, business strategist and designer Cheryl Heller shows how social design can help address our most pressing challenges, from poverty to climate change.
Social design offers a new approach to navigate uncertainty, increase creativity, strengthen relationships, and develop our capacity to collaborate. Innovative leaders like Paul Farmer, Oprah Winfrey, and Marshall Ganz have instinctively practiced social design for decades. Heller has worked with many of these pioneers, observing patterns in their methods and translating them into an approach that can bring new creative energy to any organization. From disrupting the notion of “expert” by seeking meaningful input from many voices to guiding progress through open-ended questions instead of five-year plans, social design changes how humans relate to each other, with powerful positive impacts.
The Intergalactic Design Guide explains eleven common principles, a step-by-step process, and the essential skills for successful social design. Nine in-depth examples—from the CEO of the largest carpet manufacturer in the world to a young entrepreneur with a passion for reducing food waste—illustrate the social design process in action.
Social design is a new kind of creative leadership that generates both traditional and social value, and can change the way we all view our work. Whether you are launching a start-up or managing a global NGO, The Intergalactic Design Guide provides both inspiration and practical steps for designing a more resilient and fulfilling future.
READERS
Browse our collection.
PUBLISHERS
See BiblioVault's publisher services.
STUDENT SERVICES
Files for college accessibility offices.
RECENTLY PUBLISHED
UChicago Accessibility Resources
home | accessibility | search | about | contact us
BiblioVault ® 2001 - 2024
The University of Chicago Press