This is the first book that examines how “ethnic spectacle” in the form of Asian and Latin American bodies played a significant role in the cultural Cold War at three historic junctures: the Korean War in 1950, the Cuban Revolution in 1959, and the statehood of Hawaii in 1959. As a means to strengthen U.S. internationalism and in an effort to combat the growing influence of communism, television variety shows, such as The Xavier Cugat Show, The Ed Sullivan Show, and The Chevy Show, were envisioned as early forms of global television. Beyond the Black and White TV examines the intimate moments of cultural interactions between the white hosts and the ethnic guests to illustrate U.S. aspirations for global power through the medium of television. These depictions of racial harmony aimed to shape a new perception of the United States as an exemplary nation of democracy, equality, and globalism.

Latinx TV in the Twenty-First Century offers an expansive and critical look at contemporary television by and about U.S. Latinx communities. This volume is comprehensive in its coverage while diving into detailed and specific examples as it navigates the complex and ever-changing world of Latinx representation and creation in television.

In this volume, editor Frederick Luis Aldama brings together leading experts who show how Latinx TV is shaped by historical, social, cultural, regional, and global contexts. Contributors address head on harmful stereotypes in Latinx representation while giving key insights to a positive path forward. TV narratives by and about Latinx people exist across all genres. In this century, we see Latinx people in sitcoms, sci-fi, noir, soap operas, rom-coms, food shows, dramas, action-adventure, and more. Latinx people appear in television across all formats, from quick webisodes, to serialized big-arc narratives, to animation and everything in between. The diverse array of contributors to this volume delve into this rich landscape of Latinx TV from 2000 to today, spanning the ever-widening range of genres and platforms.

Latinx TV in the Twenty-First Century argues that Latinx TV is not just television—it’s an entire movement. Digital spaces and streaming platforms today have allowed for Latinx representation on TV that speaks to Latinx people and non-Latinx people alike, bringing rich and varied Latinx cultures into mainstream television and addressing urbanization, immigration, family life, language, politics, gender, sexuality, class, race, and ethnicity.

Once heavily underrepresented and harmfully stereotypical, Latinx representation on TV is beginning to give careful nuance to regional, communal, and familial experiences among U.S. Latinx people. This volume unpacks the negative implications of older representation and celebrates the progress of new representation, recognizing that television has come a long way, but there is still a lot of important work to do for truly diverse and inclusive representation.
 

Like two friends sitting down in front of the television together, in Talking #browntv, Frederick Luis Aldama and William Anthony Nericcio dialogue about the representations of Latina/os in American television and film from the twentieth century to the present day. One part conversation, one part critique, one part visual cultural studies, and one part rant against the culture industry profiting off warped caricatures of Latina/o subjectivities, Aldama and Nericcio analyze the ways in which Latinx performers have been mediated—with varying degrees of complexity—on the American screen. A comprehensive review of the history of Mexicans, Mexican Americans, Hispanics, Chicana/os, Latina/os, and Latinx performers in television and film, Talking #browntv boldly interrogates one of the largest paradoxes in the history of American television: Why are there so few Latina/os on television, and why, when they do appear, are they so often narcos, maids, strumpets, tarts, flakes, and losers?
 
From the subversive critiques embedded in well-loved children’s characters like Speedy Gonzalez to the perpetuation of racial stereotypes in modern-era pornography, from Eva Longoria as ethnic mannequin to J-Lo flipping the sexy Latina music video on its head in “I Luh Ya Papi,” and with more than 150 full-color images, Aldama and Nericcio seek to expose the underlying causes as to why Latina/os constitute only 2 percent of mainstream cultural production when they’re the majority minority in the US. In a moment when anti-Mexican and anti-immigrant rhetoric oozes from TV sets and medias platform, Talking #browntv emerges as a bold antidote, an eloquent rejoinder, and a thoughtful meditation on Latina/os on the American screen and in America today.