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Celluloid South
Hollywood And The Southern Myth
Edward D.C. Campbell
University of Tennessee Press, 1981

The “southern” – as much a Hollywood genre as the “western” – is the subject of The Celluloid South. For decades the film industry, to provide profit-making entertainment, offered the public movies that neither raised difficult issues nor offended a majority of the ticket-buyers. As a result, Hollywood romanticized the south, particularly the antebellum era, in hundreds of films like Uncle Tom’s CabinGone With the WindBirth of a Nation, and Jezebel. During the 1920’s and especially the Depression, the “moonlight and magnolia” romances increased to such an extent that Hollywood has been struggling since the late forties to rid films of the traditional images of the “southern.”

In his exploration of the “southern,” Edward D.C. Campbell, Jr. examines the film plots and images – their social, literary, and historical origins, and their impact on the creation of a popular mythology of the south. The unrealistic but seemingly harmless characterizations of a planter society, and agricultural economy, and especially slavery have hindered the region’s self-assessment and warped the nation’s perspective on race.

Campbell looks beyond the productions themselves, however, to advertising techniques and the reactions of the viewers and reviewers in his examination of the “southern,” its popularity and its decline, and its influence of the public’s conception of history, contemporary conditions, and black/white relations.

The Celluloid South is not a study of film per se, but of film as a reflection of society and the ramifications inherent in popular entertainment. Readers interested in southern history, popular culture, or cinema studies, as well as movie fans, will find The Celluloid South a fascinating look at Hollywood’s development of the southern myth. Thirty-one film stills illustrate the text.

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Death of the Moguls
The End of Classical Hollywood
Wheeler Winston Dixon
Rutgers University Press, 2012

Death of the Moguls is a detailed assessment of the last days of the “rulers of film.” Wheeler Winston Dixon examines the careers of such moguls as  Harry Cohn at Columbia, Louis B. Mayer at MGM, Jack L. Warner at Warner Brothers, Adolph Zukor at Paramount, and Herbert J. Yates at Republic in the dying days of their once-mighty empires. He asserts that the sheer force of personality and business acumen displayed by these moguls made the studios successful; their deaths or departures hastened the studios’ collapse. Almost none had a plan for leadership succession; they simply couldn't imagine a world in which they didn’t reign supreme.

Covering 20th Century-Fox, Selznick International Pictures, Metro-Goldwyn-Mayer, Paramount Pictures, RKO Radio Pictures, Warner Brothers, Universal Pictures, Republic Pictures, Monogram Pictures and Columbia Pictures, Dixon briefly introduces the studios and their respective bosses in the late 1940s, just before the collapse, then chronicles the last productions from the studios and their eventual demise in the late 1950s and early 1960s. He details such game-changing factors as the de Havilland decision, which made actors free agents; the Consent Decree, which forced the studios to get rid of their theaters; how the moguls dealt with their collapsing empires in the television era; and the end of the conventional studio assembly line, where producers had rosters of directors, writers, and actors under their command.

Complemented by rare, behind-the-scenes stills, Death of the Moguls is a compelling narrative of the end of the studio system at each of the Hollywood majors as television, the de Havilland decision, and the Consent Decree forced studios to slash payrolls, make the shift to color, 3D, and CinemaScope in desperate last-ditch efforts to save their kingdoms. The aftermath for some was the final switch to television production and, in some cases, the distribution of independent film.

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The Disenchanted
Budd Schulberg
University of Minnesota Press, 2012

Considered by some to be Budd Schulberg’s masterpiece, The Disenchanted tells the tragic story of Manley Halliday, a fabulously successful writer during the 1920s—a golden figure in a golden age—who by the late 1930s is forgotten by the literary establishment, living in Hollywood and writing for the film industry. Halliday is hired to work on a screenplay with a young writer in his twenties named Shep, who is desperate for success and idolizes Halliday. The two are sent to New York City, where a few drinks on the plane begin an epic disintegration on the part of Halliday due to the forces of alcoholism he is heroically fighting against and the powerful draw of memory and happier times. Based in part on a real-life and ill-fated writing assignment between the author and F. Scott Fitzgerald in 1939, Schulberg’s novel is at its heart a masterful depiction of Manley Halliday—at times bitter, at others sympathetic and utterly sorrowful—and The Disenchanted stands as one of the most compelling and emotional evocations of generational disillusionment and fallen American stardom.

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Down in the Dumps
Place, Modernity, American Depression
Jani Scandura
Duke University Press, 2007
Mucking around in the messy terrain of American trash, Jani Scandura tells the story of the United States during the Great Depression through evocative and photo-rich portraits of four locales: Reno, Key West, Harlem, and Hollywood. In investigating these Depression-era “dumps,” places that she claims contained and reclaimed the cultural, ideological, and material refuse of modern America, Scandura introduces the concept of “depressive modernity,” an enduring affective component of American culture that exposes itself at those moments when the foundational myths of America and progressive modernity—capitalism, democracy, individualism, secularism, utopian aspiration—are thrown into question. Depressive modernity is modernity at a standstill. Such a modernity is not stagnant or fixed, nor immobile, but is constituted by an instantaneous unstaging of desire, territory, language, and memory that reveals itself in the shimmering of place.

An interpretive bricolage that draws on an unlikely archive of 1930s detritus—office memos, scribbled manuscripts, scrapbooks, ruined photographs, newspaper clippings, glass eyes, incinerated stage sets, pulp novels, and junk washed ashore—Down in the Dumps escorts its readers through Reno’s divorce factory of the 1930s, where couples from across the United States came to quickly dissolve matrimonial bonds; Key West’s multilingual salvage economy and its status as the island that became the center of an ideological tug-of-war between the American New Deal government and a politically fraught Caribbean; post-Renaissance Harlem, in the process of memorializing, remembering, grieving, and rewriting a modernity that had already passed; and Studio-era Hollywood, Nathanael West’s “dump of dreams,” in which the introduction of sound in film and shifts in art direction began to transform how Americans understood place-making and even being itself. A coda on Alcatraz and the Pentagon brings the book into the present, exploring how American Depression comes to bear on post-9/11 America.

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High Concept
Movies and Marketing in Hollywood
By Justin Wyatt
University of Texas Press, 1994

Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office.

This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.

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Hollywood and Broadcasting
From Radio to Cable
Michelle Hilmes
University of Illinois Press, 1990
"Michele Hilmes has produced
  an excellent introduction to a most important subject. This is an invaluable
  work for both scholars and students that places film, radio, and television
  within the context of the national culture experience."
  --- American Historical Review
"Hilmes is one of the few historians
  of broadcasting to move beyond a political economy of the media. . . . Her work
  should serve as a model for future histories of broadcasting."
  --- Journal of Communication
"All media historians will
  find this work a critical addition to their bookshelves."
  --- American Journalism
"A major addition to media
  history literature."
  --- Journalism History
 
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Hollywood Cinema and the Real Los Angeles
Mark Shiel
Reaktion Books, 2012

Hollywood cinema and Los Angeles cannot be understood apart. Hollywood Cinema and the Real Los Angeles traces the interaction of the real city, its movie business, and filmed image, focusing on the crucial period from the construction of the first studios in the 1910s to the decline of the studio system fifty years later.

As Los Angeles gradually became one of the ten largest cities in the world, the film industry made key contributions to its rapid growth and frequent crises in economic, social, political and cultural life. Whether filmmakers engaged with the real city on location or recreated it on a studio set, Los Angeles shaped the films that were made there and circulated influentially worldwide. The book pays particular attention to early cinema, slapstick comedy, movies about the movies and film noir, which are each explored in new ways, with an emphasis on urban and architectural space and its representation, as well as filmmaking style and technique. Including many previously unpublished photographs and new historical evidence, Hollywood Cinema and the Real Los Angeles gives us a never-before-seen view of the City of Angels.
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Hollywood Faith
Holiness, Prosperity, and Ambition in a Los Angeles Church
Marti, Gerardo
Rutgers University Press, 2008
In Christianity, as with most religions, attaining holiness and a higher spirituality while simultaneously pursuing worldly ideals such as fame and fortune is nearly impossible. So how do people pursuing careers in Hollywood's entertainment industry maintain their religious devotion without sacrificing their career goals? For some, the answer lies just two miles south of the historic center of Hollywood, California, at the Oasis Christian Center.

In Hollywood Faith, Gerardo Marti shows how a multiracial evangelical congregation of 2,000 people accommodates itself to the entertainment industry and draws in many striving to succeed in this harsh and irreverent business. Oasis strategically sanctifies ambition and negotiates social change by promoting a new religious identity as "champion of life"-an identity that provides people who face difficult career choices and failed opportunities a sense of empowerment and endurance.

The first book to provide an in-depth look at religion among the "creative class," Hollywood Faith will fascinate those interested in the modern evangelical movement and anyone who wants to understand how religion adapts to social change.

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Hollywood Troubleshooter
W. T. Ballard's Bill Lennox Stories
James L. Traylor
University of Wisconsin Press, 1985

This is the first collection of short stories by W.T. Ballard. This volume is just a sampling of Ballard's most famous character Bill Lennox, a selection for both the connoisseur of crime and the lover of good, fast-moving crime/adventure stories.

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Independent Stardom
Freelance Women in the Hollywood Studio System
By Emily Carman
University of Texas Press, 2015

Bringing to light an often-ignored aspect of Hollywood studio system history, this book focuses on female stars who broke the mold of a male-dominated, often manipulative industry to dictate the path of their own careers through freelancing.

Runner-up, Richard Wall Memorial Award, Theatre Library Association, 2016

During the heyday of Hollywood’s studio system, stars were carefully cultivated and promoted, but at the price of their independence. This familiar narrative of Hollywood stardom receives a long-overdue shakeup in Emily Carman’s new book. Far from passive victims of coercive seven-year contracts, a number of classic Hollywood’s best-known actresses worked on a freelance basis within the restrictive studio system. In leveraging their stardom to play an active role in shaping their careers, female stars including Irene Dunne, Janet Gaynor, Miriam Hopkins, Carole Lombard, and Barbara Stanwyck challenged Hollywood’s patriarchal structure.

Through extensive, original archival research, Independent Stardom uncovers this hidden history of women’s labor and celebrity in studio-era Hollywood. Carman weaves a compelling narrative that reveals the risks these women took in deciding to work autonomously. Additionally, she looks at actresses of color, such as Anna May Wong and Lupe Vélez, whose careers suffered from the enforced independence that resulted from being denied long-term studio contracts. Tracing the freelance phenomenon among American motion picture talent in the 1930s, Independent Stardom rethinks standard histories of Hollywood to recognize female stars as creative artists, sophisticated businesswomen, and active players in the then (as now) male-dominated film industry.

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Land of Smoke and Mirrors
A Cultural History of Los Angeles
Brook, Vincent
Rutgers University Press, 2013

Unlike the more forthrightly mythic origins of other urban centers—think Rome via Romulus and Remus or Mexico City via the god Huitzilopochtli—Los Angeles emerged from a smoke-and-mirrors process that is simultaneously literal and figurative, real and imagined, material and metaphorical, physical and textual. Through penetrating analysis and personal engagement, Vincent Brook uncovers the many portraits of this ever-enticing, ever-ambivalent, and increasingly multicultural megalopolis. Divided into sections that probe Los Angeles’s checkered history and reflect on Hollywood’s own self-reflections, the book shows how the city, despite considerable remaining challenges,  is finally blowing away some of the smoke of its not always proud past and rhetorically adjusting its rear-view mirrors.

Part I is a review of the city’s history through the early 1900s, focusing on the seminal 1884 novel Ramona and its immediate effect, but also exploring its ongoing impact through interviews with present-day Tongva Indians, attendance at the 88th annual Ramona pageant, and analysis of its feature film adaptations.

Brook deals with Hollywood as geographical site, film production center, and frame of mind in Part II. He charts the events leading up to Hollywood’s emergence as the world’s movie capital and explores subsequent developments of the film industry from its golden age through the so-called New Hollywood, citing such self-reflexive films as Sunset Blvd.,Singin’ in the Rain, and The Truman Show.

Part III considers LA noir, a subset of film noir that emerged alongside the classical noir cycle in the 1940s and 1950s and continues today. The city’s status as a privileged noir site is analyzed in relation to its history and through discussions of such key LA noir novels and films as Double Indemnity, Chinatown, and Crash.

In Part IV, Brook examines multicultural Los Angeles. Using media texts as signposts, he maps the history and contemporary situation of the city’s major ethno-racial and other minority groups, looking at such films as Mi Familia (Latinos), Boyz N the Hood (African Americans), Charlotte Sometimes (Asians), Falling Down (Whites), and The Kids Are All Right (LGBT).

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No One Knows Their Names
Screenwriters in Hollywood
Jorja Prover
University of Wisconsin Press, 1994
This is the first study of Hollywood by an anthropologist. Jorja Prover examines how different groups of individuals, separated from one another superficially by ethnicity, race, and sex, function as writers in Hollywood. She describes the white “majority” Hollywood writers and explores their concerns and creative processes, and then discusses other writers who, until recently, have been virtually invisible in the entertainment industry—women, the physically challenged, gays, African Americans, Latinos, and Asians. In detailing their efforts at gaining professional acceptance, these writers introduce new, previously unmentioned issues involving access, advancement, talent, sexual harassment, and discrimination.
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Pacific Tremors
Richard Stern
Northwestern University Press, 2001
Ez Keneret and Wendell Spear are Hollywood veterans who have committed the only sin in the movie business: they've grown old. Having been cast aside, they face their obsolescence and the harsh reality that the art they appreciate (and profit from) is just a business powered by money and celebrity. While Spear is consoled and comforted by his granddaughter, Keneret centers his comeback film on Leet de Loor, a stunning but painfully wooden "actress" he discovers in Fiji.
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Politics, Desire, and the Hollywood Novel
Chip Rhodes
University of Iowa Press, 2008
The story of what happens when a serious writer goes to Hollywood has become a cliché: the writer is paid well but underappreciated, treated like a factory worker, and forced to write bad, formulaic movies. Most fail, become cynical, drink to excess, and at some point write a bitter novel that attacks the film industry in the name of high art. Like many too familiar stories, this one neither holds up to the facts nor helps us understand Hollywood novels. Instead, Chip Rhodes argues, these novels tell us a great deal about the ways that Hollywood has shaped both the American political landscape and American definitions of romance and desire.

Rhodes considers how novels about the film industry changed between the studio era of the 1930s and 1940s and the era of deregulated film making that has existed since the 1960s. He asserts that Americans are now driven by cultural, rather than class, differences and that our mainstream notion of love has gone from repressed desire to “abnormal desire” to, finally, strictly business.

Politics, Desire, and the Hollywood Novel pays close attention to six authors—Nathanael West, Raymond Chandler, Budd Schulberg, Joan Didion, Bruce Wagner, and Elmore Leonard—who have toiled in the film industry and written to tell about it. More specifically, Rhodes considers both screenplays and novels with an eye toward the different formulations of sexuality, art, and ultimately political action that exist in these two kinds of storytelling.
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Pursuits of Happiness
The Hollywood Comedy of Remarriage
Stanley Cavell
Harvard University Press, 1981

During the ’30s and ’40s, Hollywood produced a genre of madcap comedies that emphasized reuniting the central couple after divorce or separation. Their female protagonists were strong, independent, and sophisticated. Here, Stanley Cavell names this new genre of American film—“the comedy of remarriage”—and examines seven classic movies for their cinematic techniques and for such varied themes as feminism, liberty, and interdependence.

Included are Adam’s Rib, The Awful Truth, Bringing Up Baby, His Girl Friday, It Happened One Night, The Lady Eve, and The Philadelphia Story.

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Representing Talent
Hollywood Agents and the Making of Movies
Violaine Roussel
University of Chicago Press, 2017
Audiences love the glitz and glamour of Hollywood, but beyond the red carpet and behind the velvet curtain exists a legion of individuals who make showbiz work: agents. Whether literary, talent, or indie film, agents are behind the scenes brokering power, handling mediation, and doing the deal-making that keeps Hollywood spinning. In Representing Talent, Violaine Roussel explores the little-known but decisive work of agents, turning the spotlight on how they help produce popular culture.

The book takes readers behind the scenes to observe the day-to-day activities of agents, revealing their influence on artistic careers and the prospects of Hollywood’s forthcoming projects. Agents are crucial to understanding how creative and economic power are intertwined in Hollywood today. They play a key role in the process by which artistic worth and economic value are evaluated and attributed to people and projects. Roussel’s fieldwork examines what “having relationships” really means for agents, and how they perform the relationship work that’s at the heart of their professional existence and success. Representing Talent helps us to understand the players behind the definition of entertainment itself, as well as behind its current transformations.
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Stardust Monuments
The Saving and Selling of Hollywood
Alison Trope
Dartmouth College Press, 2012
Stardust Monuments spotlights the enduring efforts to memorialize and canonize the history and meaning of Hollywood and American film culture. In this engaging analysis, Alison Trope explores the tensions between art and commerce as they intersect in a range of nonprofit and for-profit institutions and products. An insightful tour of Hollywood’s past, present, and future, Stardust Monuments examines the establishment of film libraries and museums beginning in the mid 1930s, the many failed attempts to open a Hollywood museum ranging from the 1960s to today, and the more successful recent corporate efforts to use Hollywood’s past in theme restaurants and parks, classic movie channels, and DVD boxed sets. This fascinating narrative details the ongoing struggle to champion and codify Hollywood’s legacy, a struggle engaged in by Hollywood stars and corporate executives, as well as memorabilia collectors and users of IMDb.
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