Despite a genuine admiration for Native Hawaiian culture, white Californians of the 1930s ignored authentic relationships with Native Hawaiians. Surfing became a central part of what emerged instead: a beach culture of dressing, dancing, and acting like an Indigenous people whites idealized.
Patrick Moser uses surfing to open a door on the cultural appropriation practiced by Depression-era Californians against a backdrop of settler colonialism and white nationalism. Recreating the imagined leisure and romance of life in Waikīkī attracted people buffeted by economic crisis and dislocation. California-manufactured objects like surfboards became a physical manifestation of a dream that, for all its charms, emerged from a white impulse to both remove and replace Indigenous peoples. Moser traces the rise of beach culture through the lives of trendsetters Tom Blake, John “Doc” Ball, Preston “Pete” Peterson, Mary Ann Hawkins, and Lorrin “Whitey” Harrison while also delving into California’s control over images of Native Hawaiians via movies, tourism, and the surfboard industry.
Compelling and innovative, Waikīkī Dreams opens up the origins of a defining California subculture.
For years, conventional scholarship has argued that minority groups are better served when the majority groups that absorb them are willing to recognize and allow for the preservation of indigenous identities. But is the reinforcement of ethnic identity among migrant groups always a process of self-liberation? In this surprising study, Carmen Martínez Novo draws on her ethnographic research of the Mixtec Indians’ migration from the southwest of Mexico to Baja California to show that sometimes the push for indigenous labels is more a process of external oppression than it is of minority empowerment.
In Baja California, many Mixtec Indians have not made efforts to align themselves as a coherent demographic. Instead, Martínez Novo finds that the push for indigenous identity in this region has come from local government agencies, economic elites, intellectuals, and other external agents. Their concern has not only been over the loss of rich culture. Rather, the pressure to maintain an indigenous identity has stemmed from the desire to secure a reproducible abundance of cheap “Indian” labor. Meanwhile, many Mixtecs reject their ethnic label precisely because being “Indian” means being a commercial agriculture low-wage worker or an urban informal street vendor—an identity that interferes with their goals of social mobility and economic integration.
Bringing a critical new perspective to the complex intersection among government and scholarly agendas, economic development, global identity politics, and the aspirations of local migrants, this provocative book is essential reading for scholars working in the fields of sociology, anthropology, and ethnic studies.
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