front cover of Bidding for the 1968 Olympic Games
Bidding for the 1968 Olympic Games
International Sport's Cold War Battle with NATO
Heather L. Dichter
University of Massachusetts Press, 2021
Winner of the 2022 Lord Aberdare Literary Prize from the British Society of Sports History
During the Cold War, political tensions associated with the division of Germany came to influence the world of competitive sport. In the 1950s, West Germany and its NATO allies refused to recognize the communist East German state and barred its national teams from sporting competitions. The construction of the Berlin Wall in 1961 further exacerbated these pressures, with East German teams denied travel to several world championships. These tensions would only intensify in the run-up to the 1968 Olympics.

In Bidding for the 1968 Olympic Games, Heather L. Dichter considers how NATO and its member states used sport as a diplomatic arena during the height of the Cold War, and how international sport responded to political interference. Drawing on archival materials from NATO, foreign ministries, domestic and international sport functionaries, and newspapers, Dichter examines controversies surrounding the 1968 Summer and Winter Olympic Games, particularly the bidding process between countries to host the events. As she demonstrates, during the Cold War sport and politics became so intertwined that they had the power to fundamentally transform each other.
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Drug Games
The International Olympic Committee and the Politics of Doping, 1960–2008
By Thomas M. Hunt
University of Texas Press, 2011

On August 26, 1960, twenty-three-year-old Danish cyclist Knud Jensen, competing in that year's Rome Olympic Games, suddenly fell from his bike and fractured his skull. His death hours later led to rumors that performance-enhancing drugs were in his system. Though certainly not the first instance of doping in the Olympic Games, Jensen's death serves as the starting point for Thomas M. Hunt's thoroughly researched, chronological history of the modern relationship of doping to the Olympics. Utilizing concepts derived from international relations theory, diplomatic history, and administrative law, this work connects the issue to global political relations.

During the Cold War, national governments had little reason to support effective anti-doping controls in the Olympics. Both the United States and the Soviet Union conceptualized power in sport as a means of impressing both friends and rivals abroad. The resulting medals race motivated nations on both sides of the Iron Curtain to allow drug regulatory powers to remain with private sport authorities. Given the costs involved in testing and the repercussions of drug scandals, these authorities tried to avoid the issue whenever possible. But toward the end of the Cold War, governments became more involved in the issue of testing. Having historically been a combined scientific, ethical, and political dilemma, obstacles to the elimination of doping in the Olympics are becoming less restrained by political inertia.

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The Gold in the Rings
The People and Events That Transformed the Olympic Games
Stephen R. Wenn and Robert K. Barney
University of Illinois Press, 2019
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle.

Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.

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Selling The Five Rings
The IOC and the Rise of the Olympic Commercialism
Robert K Barney
University of Utah Press, 2004

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.

Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.

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