In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the "Adult Only" part of the website when they use the search terms "gay" and "lesbian." She discloses the ways that eBay promises a caring community but its "Black Americana" category reproduces racism by allowing sellers' narratives that excuse and romanticize slavery and insult African Americans. White also looks at how participants challenge eBay's categories, rules, and values, examining widely used strategies of resistance by sellers and buyers in the lesbian and gay interest listings. By analyzing the organizational and cultural logics present in eBay, White emphasizes how other Internet settings, including craigslist, are not as transparent, community-oriented, and empowering as they claim. She proposes methods for researching and reconceptualizing new media sites.

In the American media, Russian mail-order brides are often portrayed either as docile victims or as gold diggers in search of money and green cards. Rarely are they allowed to speak for themselves. Until now. In Dreaming of a Mail-Order Husband, six Russian women who are in search of or have already found U.S. husbands via listings on the Internet tell their stories. Ericka Johnson, an American researcher of gender and technology, interviewed these women and others. The women, in their twenties and thirties, describe how they placed listings on the Internet and what they think about their contacts with Western men. They discuss their expectations about marriage in the United States and their reasons for wishing to emigrate. Their differing backgrounds, economic situations, and educational levels belie homogeneous characterizations of Russian mail-order brides.

Each chapter presents one woman’s story and then links it to a discussion of gender roles, the mail-order bride industry, and the severe economic and social constraints of life in Russia. The transitional economy has often left people, after a month’s work, either unpaid or paid unexpectedly with a supply of sunflower oil or toilet paper. Women over twenty-three are considered virtually unmarriageable in Russian society. Russia has a large population of women who are single, divorced, or widowed, who would like to be married yet feel that they have no chance finding a Russian husband. Grim realities such as these motivate women to seek better lives abroad. For many of those seeking a mail-order husband, children or parents play significant roles in the search for better lives, and they play a role in Johnson’s account as well. In addition to her research in the former Soviet Union, Johnson conducted interviews in the United States, and she shares the insights—about dating, marriage, and cross-cultural communication—of a Russian-American married couple who met via the Internet.