A SCHOLARLY BOOK REPOSITORY7 start with P start with P
When developers and critics trace the roots of today’s Internet of Things—our smart gadgets and smart cities—they may single out the same creative source: Mark Weiser (1952–99), the first chief technology officer at Xerox PARC and the so-called “father of ubiquitous computing.” But Weiser, who died young at age 46 in 1999, would be heartbroken if he had lived to see the ways we use technology today. As John Tinnell shows in this thought-provoking narrative, Weiser was an outlier in Silicon Valley. A computer scientist whose first love was philosophy, he relished debates about the machine’s ultimate purpose. Good technology, Weiser argued, should not mine our experiences for saleable data or demand our attention; rather, it should quietly boost our intuition as we move through the world.
Informed by deep archival research and interviews with Weiser’s family and colleagues, The Philosopher of Palo Alto chronicles Weiser’s struggle to initiate a new era of computing. Working in the shadows of the dot-com boom, Weiser and his collaborators made Xerox PARC headquarters the site of a grand experiment. Throughout the building, they embedded software into all sorts of objects—coffeepots, pens, energy systems, ID badges—imbuing them with interactive features. Their push to integrate the digital and the physical soon caught on. Microsoft’s Bill Gates flagged Weiser’s Scientific American article “The Computer for the 21st Century” as a must-read. Yet, as more tech leaders warmed to his vision, Weiser grew alarmed about where they wished to take it.
In this fascinating story of an innovator and a big idea, Tinnell crafts a poignant and critical history of today’s Internet of Things. At the heart of the narrative is Weiser’s desire for deeper connection, which animated his life and inspired his notion of what technology at its best could be.
Using concepts and methods derived from the work of Michel Foucault, Crampton outlines a new mapping of cyberspace to help define the role of space in virtual worlds and to provide constructive ways in which humans can exist in another spatial dimension. He delineates the critical role maps play in constructing the medium as an object of knowledge and demonstrates that by processes of mapping we come to understand cyberspace. Maps, he argues, shape political thinking about cyberspace, and he deploys in-depth case studies of crime mapping, security maintenance, and geo-surveillance to show how we map ourselves onto cyberspace, inexorably, and indelibly.
Offering a powerful reinterpretation of technology and contemporary life, this innovative book will be an essential touchstone for the study of cartography and cyberspace in the twenty-first century.
Portals: A Treatise on Internet-Distributed Television pushes understandings of the business of television to keep pace with the considerable technological change of the last decade. It explains why shows such as Orange is the New Black or Transparent are indeed television despite coming to screens over internet connection and in exchange for a monthly fee. It explores how internet-distributed television is able to do new things – particularly, allow different people to watch different shows chosen from a library of possibilities. This technological ability allows new audience behaviors and new norms in making television.
Portals are the “channels” of internet-distributed television, and Portals identifies how the task of curating a library of shows differs from channels’ task of building a schedule. It explores the business model—subscriber funding—that supports many portals, and identifies the key differences from advertiser or direct purchase. Portals considers what we know about the future of television, even though we remain early in a process of transformative change.
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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