When news of the O. J. Simpson verdict swept across the United States, a nation stood divided as blacks and whites reacted differently to the decision. Seldom has the racial division that permeates our society come so clearly and prominently into view.

Divided by Color supplies the reasons for this division, asserting that racial resentment continues to exist. Despite a parade of recent books optimistically touting the demise of racial hostility in the United States, the authors marshal a wealth of the most current and comprehensive evidence available to prove their case. Kinder and Sanders reveal that racial resentment remains the most powerful determinant of white opinion on such racially charged issues as welfare, affirmative action, school desegregation, and the plight of the inner city.

But more than a comprehensive description of American views on race, Divided by Color seeks to explain just why black and white Americans believe what they do. Kinder and Sanders analyze the critical factors that shape people's opinion on race-related issues, uncovering the relative importance of self-interest, group identity, ideological principles, as well as racial animosity. Finally, the authors explore how the racial divide has insinuated itself into the presidential election process and examine the role of political elites in framing racial issues for ordinary citizens.

The most accurate and thorough analysis of American attitudes toward race and racial policies undertaken in decades, Divided by Color is destined to become a landmark work on race in America.

Congress is crippled by ideological conflict. The political parties are more polarized today than at any time since the Civil War. Americans disagree, fiercely, about just about everything, from terrorism and national security, to taxes and government spending, to immigration and gay marriage.
Well, American elites disagree fiercely. But average Americans do not. This, at least, was the position staked out by Philip Converse in his famous essay on belief systems, which drew on surveys carried out during the Eisenhower Era to conclude that most Americans were innocent of ideology. In Neither Liberal nor Conservative, Donald Kinder and

Nathan Kalmoe argue that ideological innocence applies nearly as well to the current state of American public opinion. Real liberals and real conservatives are found in impressive numbers only among those who are deeply engaged in political life. The ideological battles between American political elites show up as scattered skirmishes in the general public, if they show up at all.

If ideology is out of reach for all but a few who are deeply and seriously engaged in political life, how do Americans decide whom to elect president; whether affirmative action is good or bad? Kinder and Kalmoe offer a persuasive group-centered answer. Political preferences arise less from ideological differences than from the attachments and antagonisms of group life. 
 

"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."—Aaron Wildavsky, The Public Interest

"Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."—Neil Postman, New York Times Book Review