front cover of Burgers in Blackface
Burgers in Blackface
Anti-Black Restaurants Then and Now
Naa Oyo A. Kwate
University of Minnesota Press, 2019

Exposes and explores the prevalence of racist restaurant branding in the United States 

Aunt Jemima is the face of pancake mix. Uncle Ben sells rice. Chef Rastus shills for Cream of Wheat. Stereotyped Black faces and bodies have long promoted retail food products that are household names. Much less visible to the public are the numerous restaurants that deploy unapologetically racist logos, themes, and architecture. These marketing concepts, which center nostalgia for a racist past and commemoration of our racist present, reveal the deeply entrenched American investment in anti-blackness. Drawing on wide-ranging sources from the late 1800s to the present, Burgers in Blackface gives a powerful account, and rebuke, of historical and contemporary racism in restaurant branding.

Forerunners: Ideas First
Short books of thought-in-process scholarship, where intense analysis, questioning, and speculation take the lead

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Race and Retail
Consumption across the Color Line
Bay, Mia
Rutgers University Press, 2015
Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. 
 
Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods.  In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil.  
 
Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
 
 

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The Street
A Photographic Field Guide to American Inequality
Naa Oyo A. Kwate
Rutgers University Press, 2021
Vacant lots. Historic buildings overgrown with weeds. Walls and alleyways covered with graffiti. These are sights associated with countless inner-city neighborhoods in America, and yet many viewers have trouble getting beyond the surface of such images, whether they are denigrating them as signs of a dangerous ghetto or romanticizing them as traits of a beautiful ruined landscape. The Street: A Field Guide to Inequality provides readers with the critical tools they need to go beyond such superficial interpretations of urban decay. 
 
Using MacArthur fellow Camilo José Vergara’s intimate street photographs of Camden, New Jersey as reference points, the essays in this collection analyze these images within the context of troubled histories and misguided policies that have exacerbated racial and economic inequalities. Rather than blaming Camden’s residents for the blighted urban landscape, the multidisciplinary array of scholars contributing to this guide reveal the oppressive structures and institutional failures that have led the city to this condition. Tackling topics such as race and law enforcement, gentrification, food deserts, urban aesthetics, credit markets, health care, childcare, and schooling, the contributors challenge conventional thinking about what we should observe when looking at neighborhoods.
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White Burgers, Black Cash
Fast Food from Black Exclusion to Exploitation
Naa Oyo A. Kwate
University of Minnesota Press, 2023

The long and pernicious relationship between fast food restaurants and the African American community

Today, fast food is disproportionately located in Black neighborhoods and marketed to Black Americans through targeted advertising. But throughout much of the twentieth century, fast food was developed specifically for White urban and suburban customers, purposefully avoiding Black spaces. In White Burgers, Black Cash, Naa Oyo A. Kwate traces the evolution in fast food from the early 1900s to the present, from its long history of racist exclusion to its current damaging embrace of urban Black communities.

Fast food has historically been tied to the country’s self-image as the land of opportunity and is marketed as one of life’s simple pleasures, but a more insidious history lies at the industry’s core. White Burgers, Black Cash investigates the complex trajectory of restaurant locations from a decided commitment to Whiteness to the disproportionate densities that characterize Black communities today. Kwate expansively charts fast food’s racial and spatial transformation and centers the cities of Chicago, New York City, and Washington, D.C., in a national examination of the biggest brands of today, including White Castle, KFC, Burger King, McDonald’s, and more.

Deeply researched, grippingly told, and brimming with surprising details, White Burgers, Black Cash reveals the inequalities embedded in the closest thing Americans have to a national meal.

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