front cover of Las Vegas
Las Vegas
A Centennial History
Eugene P. Moehring
University of Nevada Press, 2005
            The meteoric rise of Las Vegas from a remote Mormon outpost to an international entertainment center was never a sure thing. In its first decades, the town languished, but when Nevada legalized casino gambling in 1931, Las Vegas met its destiny. This act—combined with the growing popularity of the automobile, cheap land and electricity, and changing national attitudes toward gambling—led to the fantastic casinos and opulent resorts that became the trademark industry of the city and created the ambiance that has made Las Vegas an icon of pleasure.
            This volume celebrates the city’s unparalleled growth, examining both the development of its gaming industry and the creation of an urban complex that over two million people proudly call home. Here are the colorful characters who shaped the city as well as the political, business, and civic decisions that influenced its growth. The story extends chronologically from the first Paiute people to the construction of the latest megaresorts, and geographically far beyond the original township to include the several municipalities that make up today’s vast metropolitan Las Vegas area.
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front cover of Reno, Las Vegas, and the Strip
Reno, Las Vegas, and the Strip
A Tale of Three Cities
Eugene P. Moehring
University of Nevada Press, 2024
Eugene P. Moehring analyzes the development of Reno and Las Vegas since 1945 with special emphasis on the years after 1970. Major factors that shaped the development of both cities were the growth of corporate gaming and megaresorts and increased personal leisure and affluence. Moehring provides an engaging, informative, and readable history of the divergent paths that Reno and Las Vegas took over the past forty years. Reno, the nation’s gambling mecca in the 1950s, led the way, developing the successful tourist economy that Las Vegas later embraced. Through the 1970s the two cities resembled each other greatly, but Las Vegas grew to achieve global significance, while Reno slowly declined, searching for new industries to power its future. Moehring shows that the development of the Las Vegas Strip was crucial to southern Nevada’s success. The casinos, hotels, and entertainments of the Strip, and the workers they supported, formed a new urban center ringed by offices, residences, shopping, and a major university. In effect, it became a third metropolis, governed by county commissioners, larger than Reno and Las Vegas combined.

Moehring brings the story of the three cities to the present day, examining lessons learned from the Great Recession and the efforts under way in all three metropolises to diversify their economies. Moehring makes an important contribution with the only current study of Nevada’s cities, focusing on urban development issues rather than social history or the gaming industry. As the service economy continues to grow, not only in Nevada but throughout the United States, Moehring’s work has many implications for urban studies and particularly the study of urban development in other metropolitan areas.
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