front cover of Loft Living
Loft Living
Culture and Capital in Urban Change
Zukin, Sharon
Rutgers University Press, 2014
Since its initial publication, Loft Living has become the classic analysis of the emergence of artists as a force of gentrification and the related rise of “creative city” policies around the world.  This 25th anniversary edition, with a new introduction, illustrates how loft living has spread around the world and that artists’ districts—trailing the success of SoHo in New York—have become a global tourist attraction. Sharon Zukin reveals the economic shifts and cultural transformations that brought widespread attention to artists as lifestyle models and agents of urban change, and explains their role in attracting investors and developers to the derelict loft districts where they made their home.

Prescient and dramatic, Loft Living shows how a declining downtown Manhattan became a popular “scene,” how loft apartments became hot commodities for the middle class, and how investors, corporations, and rich elites profited from deindustrializing the city’s factory districts and turning them into trendy venues for art galleries, artisanal restaurants, and bars. However, this edition points out that the artists who led the trend are now priced out of the loft market.  Even in New York, where the loft living market was born, artists have no legal claim on loft districts, nor do they get any preferential treatment in the harsh real estate market.

From the story of SoHo in Lower Manhattan to SoWa in Boston and SoMa in San Francisco, Zukin explains how once-edgy districts are transformed into high-price neighborhoods, and how no city can restrain the juggernaut of rising property values.
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Loft Living
Culture and Capital in Urban Change
Zukin, Sharon
Rutgers University Press, 1989
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front cover of The Lofts of SoHo
The Lofts of SoHo
Gentrification, Art, and Industry in New York, 1950–1980
Aaron Shkuda
University of Chicago Press, 2016
A groundbreaking look at the transformation of SoHo.

American cities entered a new phase when, beginning in the 1950s, artists and developers looked upon a decaying industrial zone in Lower Manhattan and saw, not blight, but opportunity: cheap rents, lax regulation, and wide open spaces. Thus, SoHo was born. From 1960 to 1980, residents transformed the industrial neighborhood into an artist district, creating the conditions under which it evolved into an upper-income, gentrified area. Introducing the idea—still potent in city planning today—that art could be harnessed to drive municipal prosperity, SoHo was the forerunner of gentrified districts in cities nationwide, spawning the notion of the creative class.

In The Lofts of SoHo, Aaron Shkuda studies the transition of the district from industrial space to artists’ enclave to affluent residential area, focusing on the legacy of urban renewal in and around SoHo and the growth of artist-led redevelopment. Shkuda explores conflicts between residents and property owners and analyzes the city’s embrace of the once-illegal loft conversion as an urban development strategy. As Shkuda explains, artists eventually lost control of SoHo’s development, but over several decades they nonetheless forced scholars, policymakers, and the general public to take them seriously as critical actors in the twentieth-century American city.
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