The Dutch scholar Rob Kroes argues that American culture is "modular,"
continually fragmenting, disassembling, and reassembling itself--and in
the process creating something new. In a series of topical essays that
show why he is one of Europe's leading authorities on American culture,
Kroes probes trends in American advertising, the image of the Vietnam
war in American films, the implications of American vernacular culture as represented in rap music, and other topics.
 

In The Mayan in the Mall, J. T. Way traces the creation of modern Guatemala from the 1920s to the present through a series of national and international development projects. Way shows that, far from being chronically underdeveloped, this nation of stark contrasts—where shopping malls and multinational corporate headquarters coexist with some of the Western Hemisphere's poorest and most violent slums—is the embodiment of globalized capitalism.

Using a wide array of historical and contemporary sources, Way explores the multiple intersections of development and individual life, focusing on the construction of social space through successive waves of land reform, urban planning, and economic policy. His explorations move from Guatemala City's poorest neighborhoods and informal economies (run predominantly by women) to a countryside still recovering from civil war and anti-Mayan genocide, and they encompass such artifacts of development as the modernist Pan-American Highway and the postmodern Grand Tikal Futura, a Mayan-themed shopping mall ringed by gated communities and shantytowns. Capitalist development, Way concludes, has dramatically reshaped the country's physical and social landscapes—engendering poverty, ethnic regionalism, and genocidal violence—and positioned Guatemala as a harbinger of globalization's future.

Often featuring lighthouses, bridges, or quaint country homes, Thomas Kinkade’s soft-focus landscapes have permeated American visual culture during the past twenty years, appearing on everything from Bibles to bedsheets to credit cards. Kinkade sells his work through his shopping-mall galleries, QVC, the Internet, and Christian stores. He is quite possibly the most collected artist in the United States. While many art-world and academic critics have dismissed him as a passing fad or marketing phenomenon, the contributors to this collection do not. Instead, they explore his work and its impact on contemporary art as part of the broader history of American visual culture. They consider Kinkade’s imagery and career in relation to nineteenth-century Currier and Ives prints and Andres Serrano’s Piss Christ, the collectibles market and the fine-art market, the Thomas Kinkade Museum and Cultural Center, and “The Village at Hiddenbrooke,” a California housing development inspired by Kinkade’s paintings. The conceptual artist Jeffrey Vallance, the curator of the first major museum exhibition of Kinkade’s art and collectibles, recounts his experiences organizing that show. All of the contributors draw on art history, visual culture, and cultural studies as they seek to understand Kinkade’s significance for both art and audiences. Along the way, they delve into questions about beauty, class, kitsch, religion, and taste in contemporary art.

Contributors. Julia Alderson, Alexis L. Boylan , Anna Brzyski, Seth Feman, Monica Kjellman-Chapin, Micki McElya, Karal Ann Marling, David Morgan, Christopher Pearson, Andrea Wolk Rager, Jeffrey Vallance