Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms-in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive?

In Religion, Media, and the Marketplace, scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics include how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths.

At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

Conducting original fieldwork is a science and an art.  Anthropology students can easily get an A in Aborigines without ever understanding their own tribal behavior.  American culture, like all others, has its share of ritual and myths, ranging from singles bars to sports events.  This volume guides undergraduate students to correct scientific methods and successful personal approaches in their work.

Researching American Culture covers the universe of ethnography: the researcher’s role, interviewing, questionnaire construction, ethics, coping with the limitations of time and space.  Guides for researchers, original research papers by undergraduates, and essays by professional anthropologists are all included. By applying anthropological techniques to today’’s behavior, students learn to be objective about their own culture and skeptical about practices rarely questioned.

 

A highly developed study of the relationships between rhetoric and public culture.

One of the most widely used ideas in scholarship of the humanities and social sciences is that of homology: a formal pattern structuring different kinds of texts, ideas, and experiences. Rhetorical Homologies explores the central meaning of this form in a variety of discourses and also examines the kind of homologies that shape audience responses to personal, public, and political issues. Barry Brummett is most interested in homologies among very different orders of experience and texts: experiences on the battlefield that are homologous to those at a dining room table, for instance. What the common patterns that underlie such cases mean, why they are interesting, and why homology is rhetorical are the subjects of this study.

Brummett focuses on a wide range of topics, from the homologies between rhetoric and weapons throughout history to the homology of ritual injuries as manifested in representations of Christian martyrs, Laurel and Hardy films, the African-American practice of playing the dozens, and televised professional wrestling. Brummett also explores the homology of the Wise Woman, using rhetorical representations of Sojourner Truth and Oprah Winfrey. In a concluding chapter, Brummett argues that the idea of homology is important in understanding how social life is organized in general and that the centrality of discourse in organizing experience makes rhetorical homologies an important perspective for general knowledge beyond the boundaries of this study.

Ruthless Criticism was first published in 1993. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

Ruthless Criticism offers perspectives and subjects largely outside traditional historiography. It broadens the concept of media history to include lesser-studied media, and offers alternative interpretations of traditional media.

This anthology of original research includes an array of scholarly and theoretical perspectives. Each addresses specific topic within a specific era. reflecting the diversity of U.S. mass media.

Solomon and McChesney begin by using critical theory and deconstruction to examine the meanings of print in the colonial era. Subsequent chapters study the media ecology of the antebellum press; the intense focus on profits of the post-Civil War mainstream press; gender images in the labor press; the diversity of political views within the working-class press; and the development of a commercial press in the black community.

The essays concerning the twentieth century focus on the rise of a culture industry and include studies on the origins of the broadcast ratings system and the commercial broadcast system and the commercial broadcast system, early television's portrayals of childhood, the televisions networks' close ties with the federal government, the government's key role in creating and developing the field of mass communication research, and teenage girls' popular culture from 1960–1968 as a formative influence on the feminist movement.