front cover of On Press
On Press
The Liberal Values That Shaped the News
Matthew Pressman
Harvard University Press, 2018

“The ultimate story behind all the stories… In an age when the press is alternately villain or hero, Pressman serves as a kind of medicine man of journalism, telling us how we got from there to here.”—Graydon Carter, former editor of Vanity Fair

In the 1960s and 1970s, the American press embraced a new way of reporting and selling the news. The causes were many: the proliferation of television, pressure to rectify the news media’s dismal treatment of minorities and women, accusations of bias from left and right, and the migration of affluent subscribers to suburbs. As Matthew Pressman’s timely history reveals, during these tumultuous decades the core values that held the profession together broke apart, and the distinctive characteristics of contemporary American journalism emerged.

Simply reporting the facts was no longer enough. In a country facing assassinations, a failing war in Vietnam, and presidential impeachment, reporters recognized a pressing need to interpret and analyze events for their readers. Objectivity and impartiality, the cornerstones of journalistic principle, were not jettisoned, but they were reimagined. Journalists’ adoption of an adversarial relationship with government and big business, along with sympathy for the dispossessed, gave their reporting a distinctly liberal drift. Yet at the same time, “soft news”—lifestyle, arts, entertainment—moved to the forefront of editors’ concerns, as profits took precedence over politics.

Today, the American press stands once again at a precipice. Accusations of political bias are more rampant than ever, and there are increasing calls from activists, customers, advertisers, and reporters themselves to rethink the values that drive the industry. As On Press suggests, today’s controversies—the latest iteration of debates that began a half-century ago—will likely take the press in unforeseen directions and challenge its survival.

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front cover of On Racial Icons
On Racial Icons
Blackness and the Public Imagination
Fleetwood, Nicole R
Rutgers University Press, 2015
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On the Digital Humanities
Essays and Provocations
Stephen Ramsay
University of Minnesota Press, 2023

A witty and incisive exploration of the philosophical conundrums that animate the digital humanities

Since its inception, the digital humanities has been repeatedly attacked as a threat to the humanities: warnings from literary and cultural theorists of technology overtaking English departments and the mechanization of teaching have peppered popular media. Stephen Ramsay’s On the Digital Humanities, a collection of essays spanning the personal to the polemic, is a spirited defense of the field of digital humanities.

 

A founding figure in what was once known as “humanities computing,” Ramsay has a well-known and contentious relationship with what is now called the digital humanities (DH). Here Ramsay collects and updates his most influential and notorious essays and speeches from the past fifteen years, considering DH from an array of practical and theoretical perspectives. The essays pursue a broad variety of themes, including the nature of data and its place in more conventional notions of text and interpretation, the relationship between the constraints of computation and the more open-ended nature of the humanities, the positioning of practical skills and infrastructures in both research and pedagogical contexts, the status of DH as a program for political and social action, and personal reflections on the author’s journey into the field as both a theorist and a technologist.

 

These wide-ranging essays all center around one idea: that DH not forsake its connection to the humanities. While “digital humanities” may sound like an entirely new form of engagement with the artifacts of human culture, Ramsay argues that the field well reveals what is most essential to humanistic inquiry.

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On the Existence of Digital Objects
Yuk Hui
University of Minnesota Press, 2016

Digital objects, in their simplest form, are data. They are also a new kind of industrial object that pervades every aspect of our life today—as online videos, images, text files, e-mails, blog posts, Facebook events.Yet, despite their ubiquity, the nature of digital objects remains unclear.

On the Existence of Digital Objects conducts a philosophical examination of digital objects and their organizing schema by creating a dialogue between Martin Heidegger and Gilbert Simondon, which Yuk Hui contextualizes within the history of computing. How can digital objects be understood according to individualization and individuation? Hui pursues this question through the history of ontology and the study of markup languages and Web ontologies; he investigates the existential structure of digital objects within their systems and milieux. With this relational approach toward digital objects and technical systems, the book addresses alienation, described by Simondon as the consequence of mistakenly viewing technics in opposition to culture.

Interdisciplinary in philosophical and technical insights, with close readings of Husserl, Heidegger, and Simondon as well as the history of computing and the Web, Hui’s work develops an original, productive way of thinking about the data and metadata that increasingly define our world.


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On the Sleeve of the Visual
Race as Face Value
Alessandra Raengo
Dartmouth College Press, 2013
In this landmark work of critical theory, black studies, and visual culture studies, Alessandra Raengo boldly reads race as a theory of the image. By placing emphasis on the surface of the visual as the repository of its meaning, race presents the most enduring ontological approach to what images are, how they feel, and what they mean. Having established her theoretical concerns, the author’s eclectic readings of various artifacts of visual culture, fine arts, cinema, and rhetorical tropes provoke and destabilize readers’ visual comfort zone, forcing them to recognize the unstated racial aspects of viewing and the foundational role of race in informing the visual.
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On Trend
The Business of Forecasting the Future
Devon Powers
University of Illinois Press, 2019
Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.
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Online a Lot of the Time
Ritual, Fetish, Sign
Ken Hillis
Duke University Press, 2009
A wedding ceremony in a Web-based virtual world. Online memorials commemorating the dead. A coffee klatch attended by persons thousands of miles apart via webcams. These are just a few of the ritual practices that have developed and are emerging in online settings. Such Web-based rituals depend on the merging of two modes of communication often held distinct by scholars: the use of a device or mechanism to transmit messages between people across space, and a ritual gathering of people in the same place for the performance of activities intended to generate, maintain, repair, and renew social relations. In Online a Lot of the Time, Ken Hillis explores the stakes when rituals that would formerly have required participants to gather in one physical space are reformulated for the Web. In so doing, he develops a theory of how ritual, fetish, and signification translate to online environments and offer new forms of visual and spatial interaction. The online environments Hillis examines reflect the dynamic contradictions at the core of identity and the ways these contradictions get signified.

Hillis analyzes forms of ritual and fetishism made possible through second-generation virtual environments such as Second Life and the popular practice of using webcams to “lifecast” one’s life online twenty-four hours a day, seven days a week. Discussing how people create and identify with their electronic avatars, he shows how the customs of virtual-world chat reinforce modern consumer-based subjectivities, allowing individuals to both identify with and distance themselves from their characters. His consideration of web-cam cultures links the ritual of exposing one’s life online to a politics of visibility. Hillis argues that these new “rituals of transmission” are compelling because they provide a seemingly material trace of the actual person on the other side of the interface.

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Only at Comic-Con
Hollywood, Fans, and the Limits of Exclusivity
Erin Hanna
Rutgers University Press, 2020
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention’s exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry’s presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.
 
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Only the Names Have Been Changed
Dragnet, the Police Procedural, and Postwar Culture
Claudia Calhoun
University of Texas Press, 2022

2023 Peter C. Rollins Book Award, Northeast Texas Popular Culture and American Culture Associations (NEPCA)

In the postwar era, the police procedural series Dragnet informed Americans on the workings of the criminal justice system and instructed them in their responsibilities as citizens.


Among shifting politics, tastes, and technology in television history, one genre has been remarkably persistent: the cop show. Claudia Calhoun returns to Dragnet, the pioneering police procedural and an early transmedia franchise, appearing on radio in 1949, on TV and in film in the 1950s, and in later revivals. More than a popular entertainment, Dragnet was a signifier of America’s postwar confidence in government institutions—and a publicity vehicle for the Los Angeles Police Department.

Only the Names Have Been Changed shows how Dragnet’s “realistic” storytelling resonated across postwar culture. Calhoun traces Dragnet’s “semi-documentary” predecessors, and shows how Jack Webb, Dragnet’s creator, worked directly with the LAPD as he produced a series that would likewise inspire public trust by presenting day-to-day procedural justice, rather than shootouts and wild capers. Yet this realism also set aside the seething racial tensions of Los Angeles as it was. Dragnet emerges as a foundational text, one that taught audiences to see police as everyday heroes not only on TV but also in daily life, a lesson that has come under scrutiny as Americans increasingly seek to redefine the relationship between policing and public safety.

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Open Data and the Knowledge Society
Bridgette Wessels, Rachel Finn, Thordis Sveinsdottir, and Kush Wadhwa
Amsterdam University Press, 2017
While there is a lot of talk about how we now live in a knowledge society, the reality has been less impressive: We have yet to truly transition to a knowledge society-in part, this book argues, because discussion mostly focuses on a knowledge economy and information society rather than on ways to mobilise to create an actual knowledge society. That all may change, however, with the rise of open data and big data. This book considers the role of the open data movement in fostering transformation, showing that at the heart of any successful mobilisation will be an emerging open data ecosystem and new ways for societal actors to effectively produce and use data.
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Opera for Everyone
The Industry's Experiments with American Opera in the Digital Age
Megan Steigerwald Ille
University of Michigan Press, 2024
Opera for Everyone: The Industry’s Experiments with American Opera in the Digital Age draws on seven years of multi-sited ethnography to examine the acclaimed experimental productions of Los Angeles-based opera company The Industry. Steigerwald Ille understands The Industry’s productions as part of an emerging wave of U.S. operas that integrate new media and interactive performance through means such as site-specificity and simulcast video, and then traces the company’s path from Crescent City (2012), the company’s first production, to Sweet Land (2020), the company’s final production before switching to a new production model. Steigerwald Ille argues that by moving opera outside of the opera house, The Industry’s productions expose the economic and aesthetic structures key to the circulation of operatic performance at the same time that they deploy opera as a tool for digital listening, community engagement, popular entertainment, and commentary on systemic racism and settler colonialism. Through ethnographic work with The Industry’s creators and performers, and close examination of the company’s first decade of work, this book reveals how The Industry paradoxically provides both a roadmap and boundary line for experimental and traditional companies trying to find new ways to approach operatic performance in the twenty-first century United States.
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Operation Valhalla
Writings on War, Weapons, and Media
Friedrich Kittler. Edited and translated by Ilinca Iurascu, Geoffrey Winthrop-Young, and Michael Wutz
Duke University Press, 2021
Operation Valhalla collects eighteen texts by German media theorist Friedrich Kittler on the close connections between war and media technology. In these essays, public lectures, interviews, literary analyses, and autobiographical musings, Kittler outlines how war has been a central driver of media's evolution, from Prussia's wars against Napoleon to the so-called War on Terror. Covering an eclectic array of topics, he charts the intertwined military and theatrical histories of the searchlight and the stage lamp, traces the microprocessor's genealogy back to the tank, shows how rapid-fire guns brought about new standards for optics and acoustics, and reads Thomas Pynchon's Gravity's Rainbow to upset established claims about the relationship between war, technology, and history in the twentieth century. Throughout, Operation Valhalla foregrounds the outsize role of war in media history as well as Kittler's importance as a daring and original thinker.
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The Opinions of Mankind
Racial Issues, Press, and Propaganda in the Cold War
Richard Lentz and Karla K. Gower
University of Missouri Press, 2011
During the Cold War, the Soviets were quick to publicize any incident of racial hostility in the United States. Since violence by white Americans against minorities was the perfect foil to America’s claim to be defenders of freedom, news of these occurrences was exploited to full advantage by the Russians. But how did the Soviets gain primary knowledge of race riots in small American towns? Certainly, the Soviets had reporters stationed stateside, in big cities like New York, but research reveals that the majority of their information came directly from U.S. media sources.

Throughout this period, the American press provided the foreign media with information about racially charged events in the United States. Such news coverage sometimes put Washington at a disadvantage, making it difficult for government officials to assuage foreign reactions to the injustices occurring on U.S. soil. Yet in other instances, the domestic press helped to promote favorable opinions abroad by articulating themes of racial progress. While still acknowledging racial abuses, these press spokesmen asserted that the situation in America was improving. Such paradoxical messages, both aiding and thwarting the efforts of the U.S. government, are the subject of The Opinions of Mankind: Racial Issues, Press, and Propaganda in the Cold War.

The study, by scholars Richard Lentz and Karla K. Gower, describes and analyzes the news discourse regarding U.S. racial issues from 1946 to 1965. The Opinions of Mankindnot only delves into the dissemination of race-related news to foreign outlets but also explores the impact foreign perceptions of domestic racism had on the U.S. government and its handling of foreign relations during the period. What emerges is an original, insightful contribution to Cold War studies. While other books examine race and foreign affairs during this period of American history, The Opinions of Mankind is the first to approach the subject from the standpoint of press coverage and its impact on world public opinion.

This exhaustively researched and compellingly written volume will appeal to media scholars, political historians, and general readers alike. By taking a unique approach to the study of this period, The Opinions of Mankind presents the workings behind the battles for public opinion that took place between 1946 and 1965.
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Organize
Timon Beyes
University of Minnesota Press, 2019

A pioneering systematic inquiry into—and mapping of—the field of media and organization
 

Media organize things into patterns and relations. As intermediaries among people and between people and worlds, media shape sociotechnical orders. At the same time, media are organized: while they condition different organizational forms and processes, they, too, are formed and can be re-formed. This intimate relation of media and organizing is timeless. Yet arguably, digital media technologies repose the question of organization—and thus of power and domination, control and surveillance, disruption and emancipation. Bringing together leading media thinkers and organization theorists, this book interrogates organization as an effect and condition of media. How can we understand the recursive relation between media and organization? How can we think, explore, critique, and perhaps alter the organizational bodies and scripts that shape contemporary life?

Organize will be of interest to scholars and students of new and old media, social organization, and technology. Moreover, the dialogical form of these essays provides a concise and path-breaking view on the recursive relation between technological media and social organization. The book therefore establishes and maps “media and organization” as a highly relevant field of inquiry, appealing to those with a critical interest in the technological conditioning of the social.

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Otaku and the Struggle for Imagination in Japan
Patrick Galbraith
Duke University Press, 2019
From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.
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The Other Air Force
U.S. Efforts to Reshape Middle Eastern Media Since 9/11
Sienkiewicz, Matt
Rutgers University Press, 2016
Winner of the 2019 Alpha Sigma Nu Book Award

As it seeks to win the hearts and minds of citizens in the Muslim world, the United States has poured millions of dollars into local television and radio programming, hoping to generate pro-American currents on Middle Eastern airwaves. However, as this fascinating new book shows, the Middle Eastern media producers who rely on these funds are hardly puppets on an American string, but instead contribute their own political and creative agendas while working within U.S. restrictions.  
 
The Other Air Force gives readers a unique inside look at television and radio production in Afghanistan and the Palestinian territories, from the isolated villages of the Afghan Panjshir Valley to the congested streets of Ramallah. Communications scholar Matt Sienkiewicz explores how the U.S. takes a “soft-psy” approach to its media efforts combining “soft” methods of encouraging entertainment programming, such as adaptations of The Voice and The Apprentice with more militaristic “psy-ops” approaches to information control. Drawing from years of field research and interviews with everyone from millionaire executives to underpaid but ever resourceful cameramen, Sienkiewicz considers the perspectives of the Afghan and Palestinian media workers trying to forge viable broadcasting businesses without straying outside American-set boundaries for acceptable content.   
 
As it carefully examines the interplay of U.S. military and economic might with the capacity for local ingenuity and resistance, the book also analyzes the intriguingly complex programming that emerges from this tension. Combining eyewitness reportage with cutting-edge scholarship, The Other Air Force reveals the remarkable creative output that can emerge even from the world’s tensest conflict zones.
 
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The Other Side of the Digital
The Sacrificial Economy of New Media
Andrea Righi
University of Minnesota Press, 2021

A necessary, rich new examination of how the wired world affects our humanity

Our tech-fueled economy is often touted as a boon for the development of our fullest human potential. But as our interactions are increasingly turned into mountains of data sifted by algorithms, what impact does this infinite accumulation and circulation of information really have on us? What are the hidden mechanisms that drive our continuous engagement with the digital?

In The Other Side of the Digital, Andrea Righi argues that the Other of the digital acts as a new secular God, exerting its power through endless accountability that forces us to sacrifice ourselves for the digital. Righi deconstructs the contradictions inherent in our digital world, examining how ideas of knowledge, desire, writing, temporality, and the woman are being reconfigured by our sacrificial economy. His analyses include how both our self-image and our perception of reality are skewed by technologies like fitness bands, matchmaking apps, and search engines, among others.

The Other Side of the Digital provides a necessary, in-depth cultural analysis of how the political theology of the new media functions under neoliberalism. Drawing on the work of well-known thinkers like Jacques Derrida, Jacques Lacan, and Ludwig Wittgenstein, as well as Carla Lonzi, Luisa Muraro, and Luciano Parinetto, Righi creates novel appraisals of popular digital tools that we now use routinely to process life experiences. Asking why we must sign up for this sort of regime, The Other Side of the Digital is an important wake-up call to a world deeply entangled with the digital.

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Our Gang
A Racial History of The Little Rascals
Julia Lee
University of Minnesota Press, 2015

It was the age of Jim Crow, riddled with racial violence and unrest. But in the world of Our Gang, black and white children happily played and made mischief together. They even had their own black and white version of the KKK, the Cluck Cluck Klams—and the public loved it.

The story of race and Our Gang, or The Little Rascals, is rife with the contradictions and aspirations of the sharply conflicted, changing American society that was its theater. Exposing these connections for the first time, Julia Lee shows us how much this series, from the first silent shorts in 1922 to its television revival in the 1950s, reveals about black and white American culture—on either side of the silver screen. Behind the scenes, we find unconventional men like Hal Roach and his gag writers, whose Rascals tapped into powerful American myths about race and childhood. We meet the four black stars of the series—Ernie “Sunshine Sammy” Morrison, Allen “Farina” Hoskins, Matthew “Stymie” Beard, and Billie “Buckwheat” Thomas—the gang within the Gang, whose personal histories Lee pursues through the passing years and shifting political landscape.

In their checkered lives, and in the tumultuous life of the series, we discover an unexplored story of America, the messy, multiracial nation that found in Our Gang a comic avatar, a slapstick version of democracy itself.

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OurSpace
Resisting the Corporate Control of Culture
Christine Harold
University of Minnesota Press, 2009

When reporters asked about the Bush administration’s timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that “from an marketing point of view, you don’t introduce new products in August.” While surprising only in its candor, this statement signified the extent to which consumer culture has pervaded every aspect of life. For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and techniques employed by their adversaries.

In OurSpace, Christine Harold examines the deployment and limitations of “culture jamming” by activists. These techniques defy repressive corporate culture through parodies, hoaxes, and pranks. Among the examples of sabotage she analyzes are the magazine Adbusters’ spoofs of familiar ads and the Yes Men’s impersonations of company spokespersons.

While these strategies are appealing, Harold argues that they are severely limited in their ability to challenge capitalism. Indeed, many of these tactics have already been appropriated by corporate marketers to create an aura of authenticity and to sell even more products. For Harold, it is a different type of opposition that offers a genuine alternative to corporate consumerism. Exploring the revolutionary Creative Commons movement, copyleft, and open source technology, she advocates a more inclusive approach to intellectual property that invites innovation and wider participation in the creative process.

From switching the digital voice boxes of Barbie dolls and G.I. Joe action figures to inserting the silhouetted image of Abu Ghraib’s iconic hooded and wired victim into Apple’s iPod ads, high-profile instances of anticorporate activism over the past decade have challenged, but not toppled, corporate media domination. OurSpace makes the case for a provocative new approach by co-opting the logic of capitalism itself.

Christine Harold is assistant professor of speech communication at the University of Georgia.

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Out of Sync & Out of Work
History and the Obsolescence of Labor in Contemporary Culture
Burges, Joel
Rutgers University Press, 2018
Out of Sync & Out of Work explores the representation of obsolescence, particularly of labor, in film and literature during a historical moment in which automation has intensified in capitalist economies. Joel Burges analyzes texts such as The Invention of Hugo Cabret, Wreck-It Ralph, Fantastic Mr. Fox, and Iron Council, and examines their “means” of production. Those means include a range of subjects and narrative techniques, including the “residual means” of including classic film stills in a text, the “obstinate means” of depicting machine breaking, the “dated means” of employing the largely defunct technique of stop-motion animation, and the “obsolete” means of celebrating a labor strike. In every case, the novels and films that Burges scrutinizes call on these means to activate the reader’s/viewer’s awareness of historical time. Out of Sync & Out of Work advances its readers’ grasp of the complexities of historical time in contemporary culture, moving the study of temporality forward in film and media studies, literary studies, critical theory, and cultural critique.
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Owning the Olympics
Narratives of the New China
Monroe E. Price and Daniel Dayan, Editors
University of Michigan Press, 2008

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover."
—Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.

Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.

digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

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