front cover of Adaptation in the Age of Media Convergence
Adaptation in the Age of Media Convergence
Edited by Johannes Fehrle and Werner Schäfke
Amsterdam University Press, 2019
This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).
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Make Ours Marvel
Media Convergence and a Comics Universe
Edited by Matt Yockey
University of Texas Press, 2017

The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company’s iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.

Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company’s attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel’s success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel’s narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.

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Reinventing Cinema
Movies in the Age of Media Convergence
Tryon, Chuck
Rutgers University Press, 2009
For over a century, movies have played an important role in our lives, entertaining us, often provoking conversation and debate. Now, with the rise of digital cinema, audiences often encounter movies outside the theater and even outside the home. Traditional distribution models are challenged by new media entrepreneurs and independent film makers, usergenerated video, film blogs, mashups, downloads, and other expanding networks.

Reinventing Cinema examines film culture at the turn of this century, at the precise moment when digital media are altering our historical relationship with the movies. Spanning multiple disciplines, Chuck Tryon addresses the interaction between production, distribution, and reception of films, television, and other new and emerging media.Through close readings of trade publications, DVD extras, public lectures by new media leaders, movie blogs, and YouTube videos, Tryon navigates the shift to digital cinema and examines how it is altering film and popular culture.

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Transmedia Geographies
Decoloniality, Democratization, Cultural Citizenship, and Media Convergence
Kevin Glynn
Rutgers University Press, 2025
Looking at the US, New Zealand, and Central America, this book considers how cultural politics has been deeply reworked in our contemporary media environment. The authors analyze how rampant technological convergence has allowed stories to spill across media platforms as well as geographical borders, and how those stories re-emerge as transmediated events.    

The authors explore the cultural politics that have developed within this new media environment by moving across the mediated landscapes of the first, third and fourth (Indigenous people’s) worlds, which are deeply intertwined and interconnected under contemporary conditions of neoliberal globalization and emergent regimes of authoritarian post-democracy. The book attends both to the platforms and digital networks of the new media environment and to the cultural forms and practices that have constituted television as the dominant medium of communication throughout the second half of the twentieth century. In the new media environment, transmediation works on behalf not only of those corporate mega-conglomerates that have become all too familiar to media consumers around the world, but also for many communities that have previously been excluded from access to the means of electronic textual production and circulation. For the latter, grassroots transmediation has become an important technique for the production of cultural citizenship.
 
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