Music videos are available on more channels, in more formats, and in more countries than ever before. While MTV—the network that introduced music video to most viewers—is moving away from music video programming, other media developments signal the longevity and dynamism of the form. Among these are the proliferation of niche-based cable and satellite channels, the globalization of music video production and programming, and the availability of videos not just on television but also via cell phones, DVDs, enhanced CDs, PDAs, and the Internet. In the context of this transformed media landscape, Medium Cool showcases a new generation of scholarship on music video. Scholars of film, media, and music revisit and revise existing research as they provide historically and theoretically expansive new perspectives on music video as a cultural form.

The essays take on a range of topics, including questions of authenticity, the tension between high-art influences and mass-cultural appeal, the prehistory of music video, and the production and dissemination of music videos outside the United States. Among the thirteen essays are a consideration of how the rapper Jay-Z uses music video as the primary site for performing, solidifying, and discarding his various personas; an examination of the recent emergence of indigenous music video production in Papua New Guinea; and an analysis of the cultural issues being negotiated within Finland’s developing music video industry. Contributors explore precursors to contemporary music videos, including 1950s music television programs such as American Bandstand, Elvis’s internationally broadcast 1973 Aloha from Hawaii concert, and different types of short musical films that could be viewed in “musical jukeboxes” of the 1940s and 1960s. Whether theorizing music video in connection to postmodernism or rethinking the relation between sound and the visual image, the essays in Medium Cool reveal music video as rich terrain for further scholarly investigation.

Contributors. Roger Beebe, Norma Coates, Kay Dickinson, Cynthia Fuchs, Philip Hayward, Amy Herzog, Antti-Ville Kärjä, Melissa McCartney, Jason Middleton, Lisa Parks, Kip Pegley, Maureen Turim, Carol Vernallis, Warren Zanes

The fact that the mass media constitute such a ubiquitous presence in contemporary life often leads to the assumption that medium or media emerged as a specific issue only with the advent of mass media. The question of medium is today almost totally subsumed within discussions of the mass media. In this context, it is always regarded as plural. Yet the issue of the medium became a central concern of modernist art almost a century and a half ago. This collection of essays seeks to reopen this long history of exploration and engagement and to scrutinize the role of the medium in areas as diverse as modernist, contemporary, and avant-garde art, photography, cinema, and architecture, as well as in the more familiar guises of electronic media including television and computer games.

Contributors. Keith Broadfoot, Rex Butler, Patrick Crogan, Wolfgang Ernst, Gary Hall, Rosemary Hawker, Peter Krapp, Catherine Liu, John MacArthur, Andrew McNamara, Toni Ross, Lisa Trahair, Georg Stanitzek, Georg Christoph Tholen, Lisa Trahair, Samuel Weber, Simon Morgan Wortham