front cover of Creating the Modern Man
Creating the Modern Man
American Magazines and Consumer Culture, 1900-1950
Tom Pendergast
University of Missouri Press, 2000

In the late nineteenth century, general-interest magazines began to reach an unprecedented number of readers and conveyed to those readers diverse messages about the meaning of masculinity in America. Over the next fifty years, these messages narrated a shift from Victorian masculinity, which valued character, integrity, hard work, and duty, to modern masculinity, which valued personality, self-realization, and image. In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period.

Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market. He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal. Engaging a wide range of magazines from American Magazine to Esquire to True, Pendergast demonstrates how these publications presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors, and readers.

This fascinating study includes such African American magazines as the Colored American, Crisis, Opportunity, and Ebony. Pendergast reasons that the rise of modern masculinity opened the way for African American men to identify with normative masculine values. As white men reinvented the idea of the "self-made man" for a new era, black men struggled to negotiate a meaningful place for black masculinity in a culture intent on denying them access.

The first complete investigation of the representation of men in American magazines, Creating the Modern Man makes an important contribution to our understanding of these publications, both as elements of mass culture and as interesting institutions in their own right. Pendergast takes readers inside the complex world of magazine publishing, demonstrating how magazines slowly yet surely help create the cultural images that shape societal gender roles.

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front cover of Men in the Middle
Men in the Middle
Searching for Masculinity in the 1950s
James Gilbert
University of Chicago Press, 2005
While the 1950s have been popularly portrayed-on television and in the movies and literature-as a conformist and conservative age, the decade is better understood as a revolutionary time for politics, economy, mass media, and family life. Magazines, films, newspapers, and television of the day scrutinized every aspect of this changing society, paying special attention to the lifestyles of the middle-class men and their families who were moving to the suburbs newly springing up outside American cities. Much of this attention focused on issues of masculinity, both to enforce accepted ideas and to understand serious departures from the norm. Neither a period of "male crisis" nor yet a time of free experimentation, the decade was marked by contradiction and a wide spectrum of role models. This was, in short, the age of Tennessee Williams as well as John Wayne.

In Men in the Middle, James Gilbert uncovers a fascinating and extensive body of literature that confronts the problems and possibilities of expressing masculinity in the 1950s. Drawing on the biographies of men who explored manhood either in their writings or in their public personas, Gilbert examines the stories of several of the most important figures of the day-revivalist Billy Graham, playwright Tennessee Williams, sociologist David Riesman, sex researcher Alfred Kinsey, Playboy literary editor Auguste Comte Spectorsky, and TV-sitcom dad Ozzie Nelson-and allows us to see beyond the inherited stereotypes of the time. Each of these stories, in Gilbert's hands, adds crucial dimensions to our understanding of masculinity the 1950s. No longer will this era be seen solely in terms of the conformist man in the gray flannel suit or the Marlboro Man.
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front cover of No Less a Man
No Less a Man
Masculist Art in a Feminist Age
Doug Robinson
University of Wisconsin Press, 1994
Robert B. Parker's detective Spenser. John Rambo, created by David Morrell and played on the silver screen by Sylvester Stallone. Bruce Springsteen. All three, Douglas Robinson claims, are central figures in a new form of popular men’s art: art that explores what it means to be a man in a feminist age. Robinson develops a three-stage transformation myth out of Joseph Campbell’s studies of hero mythology: the road of trials, on which repressive “normality” is tested and found lacking (Spenser); a symbolic death in which defensive rational ego-structures are surrendered (the Rambo of First Blood); and regeneration and return, the gradual rebirth of masculinity in a redemptive transformation (Springsteen).
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front cover of Picturing Men
Picturing Men
A Century of Male Relationships in Everyday American Photography
John Ibson
University of Chicago Press, 2006
There was a time in America when two men pictured with their arms wrapped around each other, or perhaps holding hands, weren’t necessarily seen as sexually involved—a time when such gestures could be seen simply as those of intimate friendship rather than homoeroticism. 

Such is the time John Ibson evokes in Picturing Men, a striking visual record of changes in attitudes about relationships between gentlemen, soldiers, cowboys, students, lumberjacks, sailors, and practical jokers. Spanning from 1850 to 1950, the 142 everyday photographs that richly illustrate Picturing Men radiate playfulness, humor, and warmth. They portray a lost world for American men: a time when their relationships with each other were more intimate than they commonly are today, regardless of sexual orientation. Picturing Men starkly contrasts the calm affection displayed in earlier photographs with the absence of intimacy in photos from the mid-1950s on. In doing so, this lively, accessible book makes a significant contribution to American history and cultural studies, gender studies, and the history of photography.
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front cover of Swinging Single
Swinging Single
Representing Sexuality in the 1960s
Hilary Radner
University of Minnesota Press, 1999


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