In response to increasingly negative attitudes toward journalism and its coverage of public affairs, many newspapers and television stations across the United States have experimented with novel approaches to reporting to better meet the public's demand for news. Known as "civic" or "public" journalism, this new movement seeks to improve the news media's ability to supply the information and insights needed by citizens of a democratic society. Critics of public journalism say it contradicts some principles of traditional reporting. As a result, the new movement has spurred great controversy among journalists. Assessing Public Journalism is the first book to evaluate this movement.

Public journalists use a variety of innovative methods to achieve their goals. To connect more closely with citizens, they may listen to their readers and viewers in neighborhood settings and public forums. To frame stories more accurately, they sometimes conduct focus groups and opinions polls. To maximize the reach of their work, print and electronic journalists have experimented with coordinated coverage of key elections and major public issues. Their goal is a form of journalism that improves the quality of citizen deliberation and participation in public life.

By collecting and focusing a wide range of original research and selected professional commentary, Assessing Public Journalism provides the necessary framework for examining the issues surrounding public journalism and for determining what must be done to enable it to meet its full potential. Scholars, journalists, and concerned citizens will benefit from this vital study.

  William F. Woo, born in China, was the first person outside the Pulitzer family to edit the St. Louis Post-Dispatch and the first Asian American to edit a major American newspaper. After forty years in the newsroom, Woo embarked on a second career in 1996 teaching journalism at Stanford University, where he wrote weekly informal essays to his students in the same personal style that characterized his columns for the Post-Dispatch. Each made a philosophical point about journalism and society and their delicate relationship over the last half of the twentieth century.

            Woo was revered as both a writer and a reporter, and this volume collects some of the best of those essays to the next generation of journalists on their craft’s high purpose. As inspiration for students from someone who knew the ropes, it distills the essence of the values that define independent journalism while offering them invaluable food for thought about their future professions.

            The essays touch on a wide range of subjects. Woo reflects on journalism as a public trust, requiring the publication of stories that give readers a better understanding of society and equip them to change it for the better. He also ponders print journalism conducted in the face of broadcast and online competition along with the transformation of newspapers from privately owned to publicly traded companies. Here too are personal reflections on the Pulitzer family’s impact on journalism and on the tensions between a journalist’s personal and professional life, as well as the conflicts posed by political advocacy versus free speech or a reporter’s expertise versus a newspaper’s credibility.

            Woo’s idealistic spirit conveys the virtues of his era’s newspaper journalism to the next generation of journalists—and most likely to the next generation of news media as well. Even as new students of journalism have an eye on an electronic future, Woo’s essays come straight from a newsman’s heart and soul to remind them of values worth preserving.