The concept of normal is so familiar that it can be hard to imagine contemporary life without it. Yet the term entered everyday speech only in the mid-twentieth century. Before that, it was solely a scientific term used primarily in medicine to refer to a general state of health and the orderly function of organs. But beginning in the middle of the twentieth century, normal broke out of scientific usage, becoming less precise and coming to mean a balanced condition to be maintained and an ideal to be achieved. 

In Normality, Peter Cryle and Elizabeth Stephens offer an intellectual and cultural history of what it means to be normal. They explore the history of how communities settle on any one definition of the norm, along the way analyzing a fascinating series of case studies in fields as remote as anatomy, statistics, criminal anthropology, sociology, and eugenics. Cryle and Stephens argue that since the idea of normality is so central to contemporary disability, gender, race, and sexuality studies, scholars in these fields must first have a better understanding of the context for normality. This pioneering book moves beyond binaries to explore for the first time what it does—and doesn’t—mean to be normal.

At the end of World War II, many Americans longed for a return to a more normal way of life after decades of depression and war. In fact, between 1945 and 1963 the idea of "normality" circulated as a keyword in almost every aspect of American culture. But what did this term really mean? What were its parameters? Whom did it propose to include and exclude?

In Perfectly Average, Anna Creadick investigates how and why "normality" reemerged as a potent homogenizing category in postwar America. Working with scientific studies, material culture, literary texts, film, fashion, and the mass media, she charts the pursuit of the"normal" through thematic chapters on the body, character, class, sexuality, and community.

Creadick examines such evidence as the "Norm and Norma" models produced during the war by sexologists and anthropologists—statistical composites of"normal" American bodies. In 1945, as thousands of Ohio women signed up for a Norma Look-Alike contest, a "Harvard Study of Normal Men" sought to define the typical American male according to specific criteria, from body shape to upbringing to blood pressure. By the early 1950s, the "man in the gray flannel suit" had come to symbolize what some regarded as the stultifying sameness of the "normalized" middle class. Meanwhile, novels such as From Here to Eternity and Peyton Place both supported and challenged normative ideas about gender, race, and sexuality, even as they worked to critique the postwar culture of surveillance—watching and being watched—through which normalizing power functioned.

As efforts to define normality became increasingly personal, the tensions em-bedded in its binary logic multiplied: Was normal descriptive of an average or prescriptive of an ideal? In the end, Creadick shows, a variety of statistics, assumptions, and aspirations converged to recast "normality" not as something innate or inborn, but rather as a quality to be actively pursued—a standard at once highly seductive and impossible to achieve because it required becoming perfectly average.