WINNER, 2022 National Communication Association Top Single-Author Book of the Year in the Communication Ethics Division!

Tenacious hope, the heart of a just and free society 
 
During the Enlightenment, Scottish intellectuals and administrators met the demands of profit and progress while shepherding concerns for self and other, individual and community, and family and work. Communication Ethics and Tenacious Hope captures the “unity of contraries,” offering the Scottish Enlightenment as an exemplar of tenacious hope countering the excesses of individualism. Ronald C. Arnett reveals two stories: the struggle between optimism and tenacious hope, and optimism’s ultimate triumph in the exclusion of difference and the reification of progress as an ultimate good. 
 
In chapters that detail the legacies of Lord Provost George Drummond, Adam Smith, David Hume, Thomas Reid, George Campbell, Adam Ferguson, and Sir Walter Scott, Arnett highlights the problematic nature of optimism and the ethical agency of tenacious hope. Arnett illustrates the creative union of education and administration, the ability to accept doubt within systems of knowledge and imagination, and an abiding connection to local soil. As principles of progress, free will, and capitalism swept Europe, proponents of optimism envisioned a world of consumerism and absolutes. In contrast, practitioners of tenacious hope embraced uncertainty and compassion as pragmatic necessities.
 
This work continues Arnett’s scholarship, articulating the vital importance of communication ethics. Those seeking to discern and support a temporal sense of the good in this historical moment will find in this timely work the means to pursue, hold, and nourish tenacious hope. This insightful theorization of the Scottish Enlightenment distills the substance of a just and free society for meeting dangerous and uncertain times. 
 

A relation of cruel optimism exists when something you desire is actually an obstacle to your flourishing. Offering bold new ways of conceiving the present, Lauren Berlant describes the cruel optimism that has prevailed since the 1980s, as the social-democratic promise of the postwar period in the United States and Europe has retracted. People have remained attached to unachievable fantasies of the good life—with its promises of upward mobility, job security, political and social equality, and durable intimacy—despite evidence that liberal-capitalist societies can no longer be counted on to provide opportunities for individuals to make their lives “add up to something.”

Arguing that the historical present is perceived affectively before it is understood in any other way, Berlant traces affective and aesthetic responses to the dramas of adjustment that unfold amid talk of precarity, contingency, and crisis. She suggests that our stretched-out present is characterized by new modes of temporality, and she explains why trauma theory—with its focus on reactions to the exceptional event that shatters the ordinary—is not useful for understanding the ways that people adjust over time, once crisis itself has become ordinary. Cruel Optimism is a remarkable affective history of the present.

For every successful mining district celebrated in history, there were failed dozens whose stories have been largely forgotten. The Mechanics of Optimism documents, in rare detail, the boom-bust cycle of Hot Spring District, a mid-1860s Montana gold camp that did not pay, despite early predictions of a sure thing.

Historian Jeffrey J. Safford examines how gold mining ventures were developed and financed during and after the Civil War, and how men, primarily Easterners with scant knowledge of mining, were willing to invest large sums in gold mines that promised quick and lucrative returns.

Safford explains how these mining companies were organized and underwritten, and why a little-known district in southwestern Montana was chosen as a center of operations. Relying on extensive primary sources, Safford addresses the mind-set of the businessmen, the expectations and realities of new mining technology, the financial strategies, and the universality of the Hot Spring experience.