front cover of Andean Entrepreneurs
Andean Entrepreneurs
Otavalo Merchants and Musicians in the Global Arena
By Lynn A. Meisch
University of Texas Press, 2002

Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.

In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

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front cover of Ritual Encounters
Ritual Encounters
Otavalan Modern and Mythic Community
Michelle Wibbelsman
University of Illinois Press, 2008

This book examines ritual practices and public festivals in the Otavalo and Cotacachi areas of northern Andean Ecuador's Imbabura province. Otavaleños are a unique group in that they maintain their traditional identity but also cultivate a cosmopolitanism through frequent international travel. Ritual Encountersexplores the moral, mythic, and modern crossroads at which Otavaleños stand, and how, at this junction, they come to define themselves as millennial people. 

Michelle Wibbelsman shows that Otavaleños are deeply engaged in transnational mobility and in the cultural transformations that have resulted from Otavalan participation in global markets, international consumer trends, and technological developments. Rituals have persisted among this ethnic community as important processes for symbolically capturing and critically assessing cultural changes in the face of modern influences. As religious expression, political commentary, transcendental communication, moral judgment, and transformative experience, Otavalan rituals constitute enduring practices that affirm ethnic identities, challenge dominant narratives, and take issue with power inequalities behind hegemony. Ritual Encounters thus offers an appreciation of the modern and mythic community as a single and emergent condition.

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