Spanning the 1870s to the present, Individuality Incorporated demonstrates how crucial a knowledge of Native American-White history is to rethinking key issues in American studies, cultural studies, and the history of subjectivity. Joel Pfister proposes an ingenious critical and historical reinterpretation of constructions of “Indians” and “individuals.” Native Americans have long contemplated the irony that the government used its schools to coerce children from diverse tribes to view themselves first as “Indians”—encoded as the evolutionary problem—and then as “individuals”—defined as the civilized industrial solution. As Luther Standing Bear, Charles Eastman, and Black Elk attest, tribal cultures had their own complex ways of imagining, enhancing, motivating, and performing the self that did not conform to federal blueprints labeled “individuality.” Enlarging the scope of this history of “individuality,” Pfister elaborates the implications of state, corporate, and aesthetic experiments that moved beyond the tactics of an older melting pot hegemony to impose a modern protomulticultural rule on Natives. The argument focuses on the famous Carlisle Indian School; assimilationist novels; Native literature and cultural critique from Zitkala-Sa to Leslie Marmon Silko; Taos and Santa Fe bohemians (Mabel Dodge Luhan, D. H. Lawrence, Mary Austin); multicultural modernisms (Fred Kabotie, Oliver La Farge, John Sloan, D’Arcy McNickle); the Southwestern tourism industry’s development of corporate multiculturalism; the diversity management schemes that John Collier implemented as head of the Indian New Deal; and early formulations of ethnic studies. Pfister’s unique analysis moves from Gilded Age incorporations of individuality to postmodern incorporations of multicultural reworkings of individuality to unpack what is at stake in producing subjectivity in World America.

Honored in his own time as one of the most prominent Indian public intellectuals, Henry Roe Cloud (c. 1884–1950) fought to open higher education to Indians. Joel Pfister’s extensive archival research establishes the historical significance of key chapters in the Winnebago’s remarkable life. Roe Cloud was the first Indian to receive undergraduate and graduate degrees from Yale University, where he was elected to the prestigious and intellectual Elihu Club. Pfister compares Roe Cloud’s experience to that of other “college Indians” and also to African Americans such as W. E. B. Du Bois. Roe Cloud helped launch the Society of American Indians, graduated from Auburn seminary, founded a preparatory school for Indians, and served as the first Indian superintendent of the Haskell Institute (forerunner of Haskell Indian Nations University). He also worked under John Collier at the Bureau of Indian Affairs, where he was a catalyst for the Indian New Deal.

Roe Cloud’s white-collar activism was entwined with the Progressive Era formation of an Indian professional and managerial class, a Native “talented tenth,” whose members strategically used their contingent entry into arenas of white social, intellectual, and political power on behalf of Indians without such access. His Yale training provided a cross-cultural education in class-structured emotions and individuality. While at Yale, Roe Cloud was informally adopted by a white missionary couple. Through them he was schooled in upper-middle-class sentimentality and incentives. He also learned how interracial romance could jeopardize Indian acceptance into their class. Roe Cloud expanded the range of what modern Indians could aspire to and achieve.