We know how a Shakespeare play sounds when performed today, but what would listeners have heard within the wooden "O" of the Globe Theater in 1599? What sounds would have filled the air in early modern England, and what would these sounds have meant to people in that largely oral culture?

In this ear-opening journey into the sound-worlds of Shakespeare's contemporaries, Bruce R. Smith explores both the physical aspects of human speech (ears, lungs, tongue) and the surrounding environment (buildings, landscape, climate), as well as social and political structures. Drawing on a staggeringly wide range of evidence, he crafts a historical phenomenology of sound, from reconstructions of the "soundscapes" of city, country, and court to detailed accounts of the acoustic properties of the Globe and Blackfriars theaters and how scripts designed for the two spaces exploited sound very differently.

Critical for anyone who wants to understand the world of early modern England, Smith's pathbreaking "ecology" of voice and listening also has much to offer musicologists and acoustic ecologists.

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.

Africa Every Day presents an exuberant, thoughtful, and necessary counterpoint to the prevailing emphasis in introductory African studies classes on war, poverty, corruption, disease, and human rights violations on the continent. These challenges are real and deserve sustained attention, but this volume shows that adverse conditions do not prevent people from making music, falling in love, playing sports, participating in festivals, writing blogs, telling jokes, making videos, playing games, eating delicious food, and finding pleasure in their daily lives. Across seven sections—Celebrations and Rites of Passage; Socializing and Friendship; Love, Sex, and Marriage; Sports and Recreation; Performance, Language, and Creativity; Technology and Media; and Labor and Livelihoods—the accessible, multidisciplinary essays in Africa Every Day address these creative and dynamic elements of daily life, without romanticizing them. Ultimately, the book shows that forms of leisure and popular culture in Africa are best discussed in terms of indigenization, adaptation, and appropriation rather than the static binary of European/foreign/global and African. Most of all, it invites readers to reflect on the crucial similarities, rather than the differences, between their lives and those of their African counterparts. Contributors: Hadeer Aboelnagah, Issahaku Adam, Joseph Osuolale Ayodokun, Victoria Abiola Ayodokun, Omotoyosi Babalola, Martha Bannikov, Mokaya Bosire, Emily Callaci, Deborah Durham, Birgit Englert, Laura Fair, John Fenn, Lara Rosenoff Gauvin, Michael Gennaro, Lisa Gilman, Charlotte Grabli, Joshua Grace, Dorothy L. Hodgson, Akwasi Kumi-Kyereme, Prince F. M. Lamba, Cheikh Tidiane Lo, Bill McCoy, Nginjai Paul Moreto, Jacqueline-Bethel Tchouta Mougoué, James Nindi, Erin Nourse, Eric Debrah Otchere, Alex Perullo, Daniel Jordan Smith, Maya Smith, Steven Van Wolputte, and Scott M. Youngstedt.

Few journeys have had as great an impact on American culture as Orville Wright's first flight at Kitty Hawk in 1903—a twelve-second, one-hundred-twenty-foot trip that has captivated American thought and influenced American life ever since.
Although countless books for aviation buffs have appeared since World War II, none has attempted to place the airplane in its full social, cultural, and interdisciplinary context until now. The first book of its kind, The Airplane in American Culture presents essays by distinguished contributors including historians, literary scholars, scholars of American studies, art historians, and museum professionals that explore a range of topics, including the connections between flying and race and gender; aviation's role in forming perceptions of the landscape; the airplane's significance to the culture of war; and the influence of flight on literature and art.
A must-read collection for anyone fascinated by the airplane, The Airplane in American Culture represents a dramatic new approach to writing the history of aviation, and makes an important contribution to American social and cultural history.
Dominick A. Pisano is Curator of the Aeronautics Department at the National Air and Space Museum, Smithsonian Institution.

Alien Encounters showcases innovative directions in Asian American cultural studies. In essays exploring topics ranging from pulp fiction to multimedia art to import-car subcultures, contributors analyze Asian Americans’ interactions with popular culture as both creators and consumers. Written by a new generation of cultural critics, these essays reflect post-1965 Asian America; the contributors pay nuanced attention to issues of gender, sexuality, transnationality, and citizenship, and they unabashedly take pleasure in pop culture.

This interdisciplinary collection brings together contributors working in Asian American studies, English, anthropology, sociology, and art history. They consider issues of cultural authenticity raised by Asian American participation in hip hop and jazz, the emergence of an orientalist “Indo-chic” in U.S. youth culture, and the circulation of Vietnamese music variety shows. They examine the relationship between Chinese restaurants and American culture, issues of sexuality and race brought to the fore in the video performance art of a Bruce Lee–channeling drag king, and immigrant television viewers’ dismayed reactions to a Chinese American chef who is “not Chinese enough.” The essays in Alien Encounters demonstrate the importance of scholarly engagement with popular culture. Taking popular culture seriously reveals how people imagine and express their affective relationships to history, identity, and belonging.

Contributors. Wendy Hui Kyong Chun, Kevin Fellezs, Vernadette Vicuña Gonzalez, Joan Kee, Nhi T. Lieu, Sunaina Maira, Martin F. Manalansan IV, Mimi Thi Nguyen, Robyn Magalit Rodriguez, Sukhdev Sandhu, Christopher A. Shinn, Indigo Som, Thuy Linh Nguyen Tu, Oliver Wang

When defining culture, one must indeed take into account even the minutest of details. What of a lighter, for example, or a telephone? The essays in this new collection examine just that. The contributors pose not only a historical, pragmatic use for the items, but also delve into more imaginative aspects of what defines us as Americans. Both the lighter and the telephone are investigated, as well as how the lava lamp represents sixties counterculture and containment. The late nineteenth-century corset is discussed as an embodiment of womanhood, and an Amish quilt is used as an illustration of cultural continuity. These are just a few of the artifacts discussed. Scholars will be intrigued by the historical interpretations that contributors proposed concerning a teapot, card table, and locket; students will not only find merit in the expositions, but also by learning from the models how such interpretation can be carried out. This collection helps us understand that very thing that makes us who we are. Viewing these objects from both our past and our present, we can begin to define what it is to be American.

In her research on popular culture of the Vietnamese diaspora, Nhi T. Lieu explores how people displaced by war reconstruct cultural identity in the aftermath of migration. Embracing American democratic ideals and consumer capitalism prior to arriving in the United States, postwar Vietnamese refugees endeavored to assimilate and live the American Dream. In The American Dream in Vietnamese, she claims that nowhere are these fantasies played out more vividly than in the Vietnamese American entertainment industry.

Lieu examines how live music variety shows and videos, beauty pageants, and Web sites created by and for Vietnamese Americans contributed to the shaping of their cultural identity. She shows how popular culture forms repositories for conflicting expectations of assimilation, cultural preservation, and invention, alongside gendered and classed dimensions of ethnic and diasporic identity.

The American Dream in Vietnamese demonstrates how the circulation of images manufactured by both Americans and Vietnamese immigrants serves to produce these immigrants’ paradoxical desires. Within these desires and their representations, Lieu finds the dramatization of the community’s struggle to define itself against the legacy of the refugee label, a classification that continues to pathologize their experiences in American society.

This collection of essays taken from a series of papers given at the Popular Culture division of the MLA convention in 1987 consists of a serious investigation of Popular Culture and in simplest terms investigates what people do and why they do it. Rolin's collection deals with the national identity of consumer countries and comes to grips with the fact that the consumption of foreign products could generate emoions of disjunction and displacement.

America’s Vietnam challenges the prevailing genealogy of Vietnam’s emergence in the American imagination—one that presupposes the Vietnam War as the starting point of meaningful Vietnamese-U.S. political and cultural involvements. Examining literature from as early as the 1820s, Marguerite Nguyen takes a comparative, long historical approach to interpreting constructions of Vietnam in American literature. She analyzes works in various genres published in English and Vietnamese by Monique Truong and Michael Herr as well as lesser-known writers such as John White, Harry Hervey, and Võ Phiến. The book’s cross-cultural prism spans Paris, Saigon, New York, and multiple oceans, and its departure from Cold War frames reveals rich cross-period connections.

America’s Vietnam recounts a mostly unexamined story of Southeast Asia’s lasting and varied influence on U.S. aesthetic and political concerns. Tracking Vietnam’s transition from an emergent nation in the nineteenth century to a French colony to a Vietnamese-American war zone, Nguyen demonstrates that how authors represent Vietnam is deeply entwined with the United States’ shifting role in the world. As America’s longstanding presence in Vietnam evolves, the literature it generates significantly revises our perceptions of war, race, and empire over time.

Andy Warhol is usually remembered as the artist who said that he wanted to be a machine, and that no one need ever look further than the surface when evaluating him or his art. Arguing against this carefully crafted pop image, Reva Wolf shows that Warhol was in fact deeply emotionally engaged with the people around him and that this was reflected in his art.

Wolf investigates the underground culture of poets, artists, and filmmakers who interacted with Warhol regularly. She claims that Warhol understood the literary imagination of his generation and that recognizing Warhol's literary activities is essential to understanding his art. Drawing on a wealth of unpublished material, including interviews, personal and public archives, tape recordings, documentary photographs, and works of art, Wolf offers dramatic evidence that Warhol's interactions with writers functioned like an extended conversation and details how this process impacted his work. This highly original and fascinating study gives us fresh insight into Warhol's art as practice and reformulates the myth that surrounds this popular American artist.

In Archives of Labor Lori Merish establishes working-class women as significant actors within literary culture, dramatically redrawing the map of nineteenth-century US literary and cultural history. Delving into previously unexplored archives of working-class women's literature—from autobiographies, pamphlet novels, and theatrical melodrama to seduction tales and labor periodicals—Merish recovers working-class women's vital presence as writers and readers in the antebellum era. Her reading of texts by a diverse collection of factory workers, seamstresses, domestic workers, and prostitutes boldly challenges the purportedly masculine character of class dissent during this era. Whether addressing portrayals of white New England "factory girls," fictional accounts of African American domestic workers, or the first-person narratives of Mexican women working in the missions of Mexican California, Merish unsettles the traditional association of whiteness with the working class to document forms of cross-racial class identification and solidarity. In so doing, she restores the tradition of working women's class protest and dissent, shows how race and gender are central to class identity, and traces the ways working women understood themselves and were understood as workers and class subjects.

The Artificial Southerner tracks the manifestations and ramifications of "Southern identity"—the relationship among a self-conscious, invented regionalism, the real distinctiveness of Southern culture, and the influence of the South in America. In these essays columnist Philip Martin explores the region and those who have both fled and embraced it. He offers lyric portraits of Southerners real, imagined, and absentee: musicians (James Brown, the Rolling Stones, Johnny Cash), writers (Richard Ford, Eudora Welty), politicians (Bill Clinton, Jimmy Carter). He also considers such topics as the architecture of E. Fay Jones, the biracial nature of country music, and the idea of "white trash." "Every American has a South within," he says, "a conquered territory, an old wound . . . a scar." His work meditates on the rock and roll, the literature, the life, and the love which proceed from that inner, self-created South.

Anyone who reads the papers or watches the evening news is all too familiar with how variations of the word monster are used to describe unthinkable acts of violence. Jeffrey Dahmer, Timothy McVeigh, and O. J. Simpson were all monsters if we are to believe the mass media. Even Bill Clinton was depicted with the term during the Monica Lewinsky scandal. But why is so much energy devoted in our culture to the making of monsters? Why are Americans so transfixed by transgression? What is at stake when the exclamatory gestures of horror films pass for descriptive arguments in courtrooms, ethical speech in political commentary, or the bedrock of mainstream journalism?

In a study that is at once an analysis of popular culture, a polemic on religious and secular rhetoric, and an ethics of representation, Edward Ingebretsen searches for answers. At Stake explores the social construction of monstrousness in public discourse-tabloids, television, magazines, sermons, and popular fiction. Ingebretsen argues that the monster serves a moralizing function in our culture, demonstrating how not to be in order to enforce prevailing standards of behavior and personal conduct. The boys who shot up Columbine High School, for instance, personify teen rebellion taken perilously too far. Susan Smith, the South Carolinian who murdered her two children, embodies the hazards of maternal neglect. Andrew Cunanan, who killed Gianni Versace, among others, characterizes the menace of predatory sexuality. In a biblical sense, monsters are not unlike omens from the gods. The dreadful consequences of their actions inspire fear in our hearts, and warn us by example.

In Atomic Culture, eight scholars examine the range of cultural expressions of atomic energy from the 1940s to the early twenty-first century, including comic books, nuclear landscapes, mushroom-cloud postcards, the Los Alamos suburbs, uranium-themed board games, future atomic waste facilities, and atomic-themed films such as Dr. Strangelove and The Atomic Kid.

Despite the growing interest in atomic culture and history, the body of relevant scholarship is relatively sparse. Atomic Culture opens new doors into the field by providing a substantive, engaging, and historically based consideration of the topic that will appeal to students and scholars of the Atomic Age as well as general readers.

Contributors include Michael A. Amundson, Mick Broderick, Peter Goin, John Hunner, Ferenc M. Szasz, A. Costandina Titus, Peter C. van Wyck, and Scott C. Zeman.

The Audible Past explores the cultural origins of sound reproduction. It describes a distinctive sound culture that gave birth to the sound recording and the transmission devices so ubiquitous in modern life. With an ear for the unexpected, scholar and musician Jonathan Sterne uses the technological and cultural precursors of telephony, phonography, and radio as an entry point into a history of sound in its own right. Sterne studies the constantly shifting boundary between phenomena organized as "sound" and "not sound." In The Audible Past, this history crisscrosses the liminal regions between bodies and machines, originals and copies, nature and culture, and life and death.

Blending cultural studies and the history of communication technology, Sterne follows modern sound technologies back through a historical labyrinth. Along the way, he encounters capitalists and inventors, musicians and philosophers, embalmers and grave robbers, doctors and patients, deaf children and their teachers, professionals and hobbyists, folklorists and tribal singers. The Audible Past tracks the connections between the history of sound and the defining features of modernity: from developments in medicine, physics, and philosophy to the tumultuous shifts of industrial capitalism, colonialism, urbanization, modern technology, and the rise of a new middle class.

A provocative history of sound, The Audible Past challenges theoretical commonplaces such as the philosophical privilege of the speaking subject, the visual bias in theories of modernity, and static descriptions of nature. It will interest those in cultural studies, media and communication studies, the new musicology, and the history of technology.

Australia holds a unique place in the global scheme of fandom. Much of the media consumed by Australian audiences originates from either the United States or the United Kingdom, yet several Australian productions have also attracted international fans in their own right. This first-ever academic study of Australian fandom explores the national popular culture scene through themes of localization and globalization.

The essays within reveal how Australian audiences often seek authentic imports and eagerly embrace different cultures, examining both Hollywood’s influence on Australian fandom and Australian fan reactions to non-Western content. By shining a spotlight on Australian fandom, this book not only provides an important case study for fan studies scholars, it also helps add nuance to a field whose current literature is predominantly U.S. and U.K. focused.

Contributors: Kate Ames, Ahmet Atay, Jessica Carniel, Toija Cinque, Ian Dixon, Leigh Edmonds, Sharon Elkind, Jacqui Ewart, Lincoln Geraghty, Sarah Keith, Emerald L. King, Renee Middlemost