Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good—yet another indication of the Americanization of Brazil under way during this period.

In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing.

The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications.

In the midst of China’s wild rush to modernize, a surprising note of reality arises: Shanghai, it seems, was once modern indeed, a pulsing center of commerce and art in the heart of the twentieth century. This book immerses us in the golden age of Shanghai urban culture, a modernity at once intrinsically Chinese and profoundly anomalous, blending new and indigenous ideas with those flooding into this “treaty port” from the Western world.

A preeminent specialist in Chinese studies, Leo Ou-fan Lee gives us a rare wide-angle view of Shanghai culture in the making. He shows us the architecture and urban spaces in which the new commercial culture flourished, then guides us through the publishing and filmmaking industries that nurtured a whole generation of artists and established a bold new style in urban life known as modeng. In the work of six writers of the time, particularly Shi Zhecun, Mu Shiying, and Eileen Chang, Lee discloses the reflection of Shanghai’s urban landscape—foreign and familiar, oppressive and seductive, traditional and innovative. This work acquires a broader historical and cosmopolitan context with a look at the cultural links between Shanghai and Hong Kong, a virtual genealogy of Chinese modernity from the 1930s to the present day.

In this compelling story about one of the nineteenth century's most famous Americans, Benjamin Reiss uses P. T. Barnum's Joice Heth hoax to examine the contours of race relations in the antebellum North. Barnum's first exhibit as a showman, Heth was an elderly enslaved woman who was said to be the 161-year-old former nurse of the infant George Washington. Seizing upon the novelty, the newly emerging commercial press turned her act--and especially her death--into one of the first media spectacles in American history.

In piecing together the fragmentary and conflicting evidence of the event, Reiss paints a picture of people looking at history, at the human body, at social class, at slavery, at performance, at death, and always--if obliquely--at themselves. At the same time, he reveals how deeply an obsession with race penetrated different facets of American life, from public memory to private fantasy. Concluding the book is a piece of historical detective work in which Reiss attempts to solve the puzzle of Heth's real identity before she met Barnum. His search yields a tantalizing connection between early mass culture and a slave's subtle mockery of her master.

How does the notion of colorblind equality fit with the social and economic realities of black Americans? Challenging the increasingly popular argument that blacks should settle down, stop whining, and get jobs, Skin Trade insists that racism remains America's premier national story and its grossest national product. From Aunt Jemima Pancakes to ethnic Barbie dolls, corporate America peddles racial and gender stereotypes, packaging and selling them to us as breakfast food or toys for our kids.

Moving from the realm of child's play through the academy and the justice system, Ann duCille draws on icons of popular culture to demonstrate that it isn't just race and gender that matter in America but race and gender as reducible to skin color, body structure, and other visible signs of difference. She reveals that Mattel, Inc., uses stereotypes of gender, race, and cultural difference to mark--and market--its Barbie dolls as female, white, black, Asian, and Hispanic. The popularity of these dolls suggests the degree to which we have internalized dominant definitions of self and other.

In a similar move, Skin Trade interrogates the popular discourse surrounding the trial of O. J. Simpson, arguing that much of the mainstream coverage of the case was a racially coded message equally dependent on stereotypes. Focusing on Newsweek and Time in particular, duCille shows how the former All-American was depicted as un-American. She explores other collusions and collisions among race, gender, and capital as well. Especially concerned with superficial distinctions perpetuated within the academic community, the author argues that the academy indulges in its own skin trade in which both race and gender are hot properties.

By turns biting, humorous, and hopeful, Skin Trade is always riveting, full of strange connections and unexpected insights.

From the dawn of European civilization to the twentieth century, the automaton—better known today as the robot—has captured the Western imagination and provided a vital lens into the nature of humanity.

Historian Minsoo Kang argues that to properly understand the human-as-machine and the human-as-fundamentally-different-from-machine, we must trace the origins of these ideas and examine how they were transformed by intellectual, cultural, and artistic appearances of the automaton throughout the history of the West. Kang tracks the first appearance of the automaton in ancient myths through the medieval and Renaissance periods, marks the proliferation of the automaton as a central intellectual concept in the Scientific Revolution and the subsequent backlash during the Enlightenment, and details appearances in Romantic literature and the introduction of the living machine in the Industrial Age. He concludes with a reflection on the destructive confrontation between humanity and machinery in the modern era and the reverberations of the humanity-machinery theme today.

Sublime Dreams of Living Machines is an ambitious historical exploration and, at heart, an attempt to fully elucidate the rich and varied ways we have utilized our most uncanny creations to explore essential questions about ourselves.

Winner, American Book Award, Before Columbus Foundation, 2012

Super Black places the appearance of black superheroes alongside broad and sweeping cultural trends in American politics and pop culture, which reveals how black superheroes are not disposable pop products, but rather a fascinating racial phenomenon through which futuristic expressions and fantastic visions of black racial identity and symbolic political meaning are presented. Adilifu Nama sees the value—and finds new avenues for exploring racial identity—in black superheroes who are often dismissed as sidekicks, imitators of established white heroes, or are accused of having no role outside of blaxploitation film contexts.

Nama examines seminal black comic book superheroes such as Black Panther, Black Lightning, Storm, Luke Cage, Blade, the Falcon, Nubia, and others, some of whom also appear on the small and large screens, as well as how the imaginary black superhero has come to life in the image of President Barack Obama. Super Black explores how black superheroes are a powerful source of racial meaning, narrative, and imagination in American society that express a myriad of racial assumptions, political perspectives, and fantastic (re)imaginings of black identity. The book also demonstrates how these figures overtly represent or implicitly signify social discourse and accepted wisdom concerning notions of racial reciprocity, equality, forgiveness, and ultimately, racial justice.