front cover of Rhetorics of Whiteness
Rhetorics of Whiteness
Postracial Hauntings in Popular Culture, Social Media, and Education
Edited by Tammie M. Kennedy, Joyce Irene Middleton, Krista Ratcliffe, with a foreword by Lilia D. Monzó and Peter McLaren
Southern Illinois University Press, 2017
Winner, CCCC Outstanding Book Award in the Edited Collection Category, 2018

With the election of our first black president, many Americans began to argue that we had finally ended racism, claiming that we now live in a postracial era. Yet near-daily news reports regularly invoke white as a demographic category and recount instances of racialized violence as well as an increased sensitivity to expressions of racial unrest. Clearly, American society isn’t as color-blind as people would like to believe. In Rhetorics of Whiteness: Postracial Hauntings in Popular Culture, Social Media, and Education, contributors reveal how identifications with racialized whiteness continue to manifest themselves in American culture.

The sixteen essays that comprise this collection not only render visible how racialized whiteness infiltrates new twenty-first-century discourses and material spaces but also offer critical tactics for disrupting this normative whiteness. Specifically, contributors examine popular culture (novels, films, TV), social media (YouTube, eHarmony, Facebook), education (state law, the textbook industry, dual credit programs), pedagogy (tactics for teaching via narratives, emotional literacy, and mindfulness) as well as cultural theories (concepts of racialized space, anti-dialogicism, and color blindness). Offering new approaches to understanding racialized whiteness, this volume emphasizes the importance of a rhetorical lens for employing whiteness studies’ theories and methods to identify, analyze, interpret, and interrupt representations of whiteness.

Although whiteness studies has been waning as an active research field for the past decade, the contributors to Rhetorics of Whiteness assert that it hasn’t lost its relevancy because racialized whiteness and issues of systemic racism persist in American society and culture today. Few whiteness studies texts have been published in rhetoric and composition in the past decade, so this collection should quickly become mandatory reading. By focusing on common, yet often overlooked, contemporary examples of how racialized whiteness haunts U.S. society, Rhetorics of Whiteness serves as a valuable text for scholars in the field as well as anyone else interested in the topic.
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Beyond Discrimination
Racial Inequality in a Post-Racist Era
Fredrick C. Harris
Russell Sage Foundation, 2013
Nearly a half century after the civil rights movement, racial inequality remains a defining feature of American life. Along a wide range of social and economic dimensions, African Americans consistently lag behind whites. This troubling divide has persisted even as many of the obvious barriers to equality, such as state-sanctioned segregation and overt racial hostility, have markedly declined. How then can we explain the stubborn persistence of racial inequality? In Beyond Discrimination: Racial Inequality in a Post-Racist Era, a diverse group of scholars provides a more precise understanding of when and how racial inequality can occur without its most common antecedents, prejudice and discrimination. Beyond Discrimination focuses on the often hidden political, economic and historical mechanisms that now sustain the black-white divide in America. The first set of chapters examines the historical legacies that have shaped contemporary race relations. Desmond King reviews the civil rights movement to pinpoint why racial inequality became an especially salient issue in American politics. He argues that while the civil rights protests led the federal government to enforce certain political rights, such as the right to vote, addressing racial inequities in housing, education, and income never became a national priority. The volume then considers the impact of racial attitudes in American society and institutions. Phillip Goff outlines promising new collaborations between police departments and social scientists that will improve the measurement of racial bias in policing. The book finally focuses on the structural processes that perpetuate racial inequality. Devin Fergus discusses an obscure set of tax and insurance policies that, without being overtly racially drawn, penalizes residents of minority neighborhoods and imposes an economic handicap on poor blacks and Latinos. Naa Oyo Kwate shows how apparently neutral and apolitical market forces concentrate fast food and alcohol advertising in minority urban neighborhoods to the detriment of the health of the community. As it addresses the most pressing arenas of racial inequality, from education and employment to criminal justice and health, Beyond Discrimination exposes the unequal consequences of the ordinary workings of American society. It offers promising pathways for future research on the growing complexity of race relations in the United States.
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Colorblind Tools
Global Technologies of Racial Power
Marzia Milazzo
Northwestern University Press, 2023

Winner of the 2023 Association for Ethnic Studies Outstanding Book Award

A study of anti-Blackness and white supremacy across four continents demonstrates that colorblindness is neither new nor a subtype of racist ideology, but a constitutive technology of racism

 
In Colorblind Tools, Marzia Milazzo offers a transnational account of anti-Blackness and white supremacy that pushes against the dominant emphasis on historical change pervading current racial theory. This emphasis on change, she contends, misses critical lessons from the past.
 
Bringing together a capacious archive of texts on race produced in Brazil, Cuba, Mexico, Panama, the United States, and South Africa from multiple disciplines and genres, Milazzo uncovers transnational continuities in structural racism and white supremacist discourse from the inception of colonial modernity to the present. In the process, she traces the global workings of what she calls colorblind tools: technologies and strategies that at once camouflage and reproduce white domination. Whether examining Rijno van der Riet’s defense of slavery in the Cape Colony, discourses of racial mixture in Latin American eugenics and their reverberations in contemporary scholarship, the pitfalls of white “antiracism,” or Chicana indigenist aesthetics, Milazzo illustrates how white people collectively disavow racism to maintain power across national boundaries, and how anti-Black and colonial logics can be reproduced even in some decolonial literatures. Milazzo’s groundbreaking study proves that colorblindness is not new, nor is it a subtype of racist ideology or a hallmark of our era. It is a constitutive technology of racism—a tool the master cannot do without.

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The Obama Effect
How the 2008 Campaign Changed White Racial Attitudes
Seth K. Goldman
Russell Sage Foundation, 2014
Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.
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Obama's Race
The 2008 Election and the Dream of a Post-Racial America
Michael Tesler and David O. Sears
University of Chicago Press, 2010

Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture.

The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.

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Race among Friends
Exploring Race at a Suburban School
Modica, Marianne
Rutgers University Press, 2015
Many saw the 2008 election of Barack Obama as a sign that America had moved past the issue of race, that a colorblind society was finally within reach. But as Marianne Modica reveals in Race Among Friends, attempts to be colorblind do not end racism—in fact, ignoring race increases the likelihood that racism will occur in our schools and in society.
 
This intriguing volume focuses on a “racially friendly” suburban charter school called Excellence Academy, highlighting the ways that students and teachers think about race and act out racial identity. Modica finds that even in an environment where students of all racial backgrounds work and play together harmoniously, race affects the daily experiences of students and teachers in profound but unexamined ways. Some teachers, she notes, feared that talking about race in the classroom would open them to charges of racism, so they avoided the topic. And rather than generate honest and constructive conversations about race, student friendships opened the door for insensitive racial comments by whites, resentment and silence by blacks, and racially biased administrative practices. In the end, the school’s friendly environment did not promote—and may have hindered—serious discussion of race and racial inequity.
 
The desire to ignore race in favor of a “colorblind society,” Modica writes, has become an entrenched part of American culture. But as Race Among Friends shows, when race becomes a taboo subject, it has serious ramifications for students and teachers of all ethnic origins.
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Racism Postrace
Roopali Mukherjee, Sarah Banet-Weiser, and Herman Gray, editors
Duke University Press, 2019
With the election of Barack Obama, the idea that American society had become postracial—that is, race was no longer a main factor in influencing and structuring people's lives—took hold in public consciousness, increasingly accepted by many. The contributors to Racism Postrace examine the concept of postrace and its powerful history and allure, showing how proclamations of a postracial society further normalize racism and obscure structural antiblackness. They trace expressions of postrace over and through a wide variety of cultural texts, events, and people, from sports (LeBron James's move to Miami), music (Pharrell Williams's “Happy”), and television (The Voice and HGTV) to public policy debates, academic disputes, and technology industries. Outlining how postrace ideologies confound struggles for racial justice and equality, the contributors open up new critical avenues for understanding the powerful cultural, discursive, and material conditions that render postrace the racial project of our time.

Contributors. Inna Arzumanova, Sarah Banet-Weiser, Aymer Jean Christian, Kevin Fellezs, Roderick A. Ferguson, Herman Gray, Eva C. Hageman, Daniel Martinez HoSang, Victoria E. Johnson, Joseph Lowndes, Roopali Mukherjee, Safiya Umoja Noble, Radhika Parameswaran, Sarah T. Roberts, Catherine R. Squires, Brandi Thompson Summers, Karen Tongson, Cynthia A. Young
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Rethinking Race
The Case for Deflationary Realism
Michael O. Hardimon
Harvard University Press, 2017

Many scholars and activists seek to eliminate “race”—the word and the concept—from our vocabulary. Their claim is clear: because science has shown that racial essentialism is false and because the idea of race has proved virulent, we should do away with the concept entirely. Michael O. Hardimon criticizes this line of thinking, arguing that we must recognize the real ways in which race exists in order to revise our understanding of its significance.

Rethinking Race provides a novel answer to the question “What is race?” Pernicious, traditional racialism maintains that people can be judged and ranked according to innate racial features. Hardimon points out that those who would eliminate race make the mistake of associating the word only with this view. He agrees that this concept should be jettisoned, but draws a distinction with three alternative ideas: first, a stripped-down version of the ordinary concept of race that recognizes minimal physical differences between races but does not consider them significant; second, a scientific understanding of populations with shared lines of descent; and third, an acknowledgment of “socialrace” as a separate construction.

Hardimon provides a language for understanding the ways in which races do and do not exist. His account is realistic in recognizing the physical features of races, as well as the existence of races in our social world. But it is deflationary in rejecting the concept of hierarchical or defining racial characteristics. Ultimately, Rethinking Race offers a philosophical basis for repudiating racism without blinding ourselves to reality.

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Signifying Without Specifying
Racial Discourse in the Age of Obama
Li, Stephanie
Rutgers University Press, 2011

On the campaign trail, Barack Obama faced a difficult task—rallying African American voters while resisting his opponents’ attempts to frame him as “too black” to govern the nation as a whole. Obama’s solution was to employ what Toni Morrison calls “race-specific, race-free language,” avoiding open discussions of racial issues while using terms and references that carried a specific cultural resonance for African American voters.

Stephanie Li argues that American politicians and writers are using a new kind of language to speak about race. Challenging the notion that we have moved into a “post-racial” era, she suggests that we are in an uneasy moment where American public discourse demands that race be seen, but not heard. Analyzing contemporary political speech with nuanced readings of works by such authors as Toni Morrison, Jhumpa Lahiri, and Colson Whitehead, Li investigates how Americans of color have negotiated these tensions, inventing new ways to signal racial affiliations without violating taboos against open discussions of race.

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White Guys on Campus
Racism, White Immunity, and the Myth of "Post-Racial" Higher Education
Cabrera, Nolan L
Rutgers University Press, 2019
Winner of the 2019 AERA Division J Outstanding Publication Award and the 2019 ASHE Outstanding Book Award

On April 22, 2015, Boston University professor Saida Grundy set off a Twitter storm with her provocative question: “Why is white America so reluctant to identify white college males as a problem population?” White Guys on Campus is a critical examination of race in higher education, centering Whiteness, in an effort to unveil the frequently unconscious habits of racism among White male undergraduates. Nolan L. Cabrera moves beyond the “few bad apples” frame of contemporary racism, and explores the structures, policies, ideologies, and experiences that allow racism to flourish. This book details many of the contours of contemporary, systemic racism, while engaging the possibility of White students to participate in anti-racism. Ultimately, White Guys on Campus calls upon institutions of higher education to be sites of social transformation instead of reinforcing systemic racism, while creating a platform to engage and challenge the public discourse of “post- racialism.” 
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