front cover of The Fair Trade Scandal
The Fair Trade Scandal
Marketing Poverty to Benefit the Rich
Ndongo Sylla
Ohio University Press, 2014

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

Ndongo Sylla has worked for Fairtrade International and offers an insider’s view of how fair trade improves—or doesn’t—the lot of the world’s poorest. His methodological framework first describes the hypotheses on which the fair trade movement is grounded before going on to examine critically the claims made by its proponents. By distinguishing local impact from global impact, Sylla exposes the inequity built into the system and the resulting misallocation of the fair trade premium paid by consumers. The Fair Trade Scandal is an empirically based critique of both fair trade and traditional free trade; it is the more important for exploring the problems of both from the perspective of the peoples of the Global South, the ostensible beneficiaries of the fair trade system.

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front cover of Feeding the City
Feeding the City
From Street Market to Liberal Reform in Salvador, Brazil, 1780–1860
By Richard Graham
University of Texas Press, 2010

Winner, Bolton-Johnson Prize, Conference on Latin American History, 2011
Murdo J. McLeod Book Prize, 2011

On the eastern coast of Brazil, facing westward across a wide magnificent bay, lies Salvador, a major city in the Americas at the end of the eighteenth century. Those who distributed and sold food, from the poorest street vendors to the most prosperous traders—black and white, male and female, slave and free, Brazilian, Portuguese, and African—were connected in tangled ways to each other and to practically everyone else in the city, and are the subjects of this book. Food traders formed the city's most dynamic social component during the late eighteenth and early nineteenth centuries, constantly negotiating their social place. The boatmen who brought food to the city from across the bay decisively influenced the outcome of the war for Brazilian independence from Portugal by supplying the insurgents and not the colonial army. Richard Graham here shows for the first time that, far from being a city sharply and principally divided into two groups—the rich and powerful or the hapless poor or enslaved—Salvador had a population that included a great many who lived in between and moved up and down.

The day-to-day behavior of those engaged in food marketing leads to questions about the government's role in regulating the economy and thus to notions of justice and equity, questions that directly affected both food traders and the wider consuming public. Their voices significantly shaped the debate still going on between those who support economic liberalization and those who resist it.

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front cover of Food for the Few
Food for the Few
Neoliberal Globalism and Biotechnology in Latin America
Edited by Gerardo Otero
University of Texas Press, 2008

Recent decades have seen tremendous changes in Latin America's agricultural sector, resulting from a broad program of liberalization instigated under pressure from the United States, the IMF, and the World Bank. Tariffs have been lifted, agricultural markets have been opened and privatized, land reform policies have been restricted or eliminated, and the perspective has shifted radically toward exportation rather than toward the goal of feeding local citizens. Examining the impact of these transformations, the contributors to Food for the Few: Neoliberal Globalism and Biotechnology in Latin America paint a somber portrait, describing local peasant farmers who have been made responsible for protecting impossibly vast areas of biodiversity, or are forced to specialize in one genetically modified crop, or who become low-wage workers within a capitalized farm complex. Using dozens of examples such as these, the deleterious consequences are surveyed from the perspectives of experts in diverse fields, including anthropology, economics, geography, political science, and sociology.

From Kathy McAfee's "Exporting Crop Biotechnology: The Myth of Molecular Miracles," to Liz Fitting's "Importing Corn, Exporting Labor: The Neoliberal Corn Regime, GMOs, and the Erosion of Mexican Biodiversity," Food for the Few balances disturbing findings with hopeful assessments of emerging grassroots alternatives. Surveying not only the Latin American conditions that led to bankruptcy for countless farmers but also the North's practices, such as the heavy subsidies implemented to protect North American farmers, these essays represent a comprehensive, keenly informed response to a pivotal global crisis.

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front cover of Mangos, Chiles, and Truckers
Mangos, Chiles, and Truckers
The Business of Transnationalism
Robert Alvarez Jr.
University of Minnesota Press, 2005
Mangos, Chiles, and Truckers illuminates how local groups and individuals engage the global world and capitalism in creative ways. Robert Alvarez analyzes how the produce and trucking industries in Mexico affect the organization of work, community, and social space for miles on either side of the international border. Taking an ethnographic approach, Alvarez focuses on the impact transnational economic policies like NAFTA have had on growers of mangos and chiles in Mexico, those who transport the produce across the U.S.–Mexico border, and the immigrant communities receiving these goods in the United States. 

Contrary to common perceptions in postnational studies, Alvarez shows how the nation-state enacts and connects with the transnational, crossing borders in ways that underwrite new technology and trade. Emphasizing the importance and control of the nation-state in the global process, Mangos, Chiles, and Truckers demonstrates how people make meaning as they struggle with the economic circumstances of their lives, creating cultural traditions and giving new value to old customs and practices. 

Robert R. Alvarez Jr. is professor of ethnic studies at the University of California, San Diego. 

George Lipsitz is professor of American studies at the University of California, Santa Cruz.
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front cover of The Neoliberal Diet
The Neoliberal Diet
Healthy Profits, Unhealthy People
By Gerardo Otero
University of Texas Press, 2018

Why are people getting fatter in the United States and beyond? Mainstream explanations argue that people simply eat too much “energy-dense” food while exercising too little. By swapping the chips and sodas for fruits and vegetables and exercising more, the problem would be solved. By contrast, The Neoliberal Diet argues that increased obesity does not result merely from individual food and lifestyle choices. Since the 1980s, the neoliberal turn in policy and practice has promoted trade liberalization and retrenchment of the welfare regime, along with continued agricultural subsidies in rich countries. Neoliberal regulation has enabled agribusiness multinationals to thrive by selling highly processed foods loaded with refined flour and sugars—a diet that originated in the United States—as well as meat. Drawing on extensive empirical data, Gerardo Otero identifies the socioeconomic and political forces that created this diet, which has been exported around the globe, often at the expense of people’s health.

Otero shows how state-level actions, particularly subsidies for big farms and agribusiness, have ensured the dominance of processed foods and made healthful fresh foods inaccessible to many. Comparing agrifood performance across several nations, including the NAFTA region, and correlating food access to class inequality, he convincingly demonstrates the structural character of food production and the effect of inequality on individual food choices. Resolving the global obesity crisis, Otero concludes, lies not in blaming individuals but in creating state-level programs to reduce inequality and make healthier food accessible to all.

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