Wayne Munson examines the talkshow as a cultural form whose curious productivity has become vital to America's image economy. As the very name suggests, the talkshow is both interpersonal exchange and mediated spectacle. Its range of topics defies classification: from the sensational and bizarre, to the conventional and the advisory, to politics and world affairs. Munson grapples with the sense and nonsense of the talkshow, particularly its audience participation and its construction of knowledge.

This hybrid genre includes the news/talk "magazine," celebrity chat, sports talk, psychotalk, public affairs forum, talk/service program, and call-in interview show. All share characteristics of lucidity and contradiction—the hallmarks of postmodernity—and it is this postmodern identity that Munson examines and links to mass and popular culture, the public sphere, and contemporary political economy.

Munson takes a close look at the talkshow’s history, programs, production methods, and the "talk" about it that pervades media culture—the press, broadcasting, and Hollywood. He analyzes individual shows such as "Geraldo," "The Morton Downey Show," "The McLaughlin Group," and radio call-in "squawk" programs, as well as movies such as Talk Radio and The King of Comedy that investigate the talkshow’s peculiar status. Munson also examines such events as the political organizing of talkhosts and their role in the antitax and anti-incumbency groundswells of the 1990s. In so doing, Munson demonstrates how "infotainment" is rooted in a deliberate uncertainty. The ultimate parasitic media form, the talkshow promiscuously indulges in—and even celebrated—its dependencies and contradictions. It "works" by "playing" with boundaries and identities to personalize the political and politicize the personal. Arguing that the talkshow's form and host are productively ill-defined, Munson asks whether the genre is a degradation of public life or part of a new, revitalized public sphere in which audiences are finally and fully "heard" through interactive.

The cocreator of the Washington Post’s “Made by History” blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump.

America’s long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey—opinionated, brash, and unapologetically conservative—pioneered a pathbreaking infotainment program that captured the hearts of an audience no media executive knew existed. Limbaugh’s listeners yearned for a champion to punch back against those maligning their values. Within a decade, this format would grow from fifty-nine stations to over one thousand, keeping millions of Americans company as they commuted, worked, and shouted back at their radios. The concept pioneered by Limbaugh was quickly copied by cable news and digital media.

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content.

Donald Trump borrowed conservative radio hosts’ playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades. By 2016, a political force no one intended to create had completely transformed American politics.