front cover of Expecting
Expecting
A Brief History of Pregnancy Advice
Marika Seigel
University of Chicago Press, 2013
As long as there have been pregnancies, there have been suggestions for how best to bring a child into the world: from tips for homeopathic care and natural childbirth to the circulation of old wives’ tales, those who deliver advice to pregnant women are often influenced as much by their own agendas as what is best, or most comfortable, for a new mother. In Expecting, Marika Seigel, author of The Rhetoric of Pregnancy, provides a list of recommended reading and considers the history of pregnancy advice. Opening with her own birthing histories and careful explanation of how she first became interested in the topic, Seigel then casts a skeptical eye over the pregnancy guides that have circulated from the Enlightenment to the present day. Encouraging women to remain empowered when they are pregnant and to collaborate with their health care providers, Seigel articulates how best to have a healthy and affirming birth experience.
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front cover of The Rhetoric of Pregnancy
The Rhetoric of Pregnancy
Marika Seigel
University of Chicago Press, 2013
It is a truth widely acknowledged that if you’re pregnant and can afford one, you’re going to pick up a pregnancy manual. From What to Expect When You’re Expecting to Pregnancy for Dummies, these guides act as portable mentors for women who want advice on how to navigate each stage of pregnancy. Yet few women consider the effect of these manuals—how they propel their readers into a particular system of care or whether the manual they choose reflects or contradicts current medical thinking.
Using a sophisticated rhetorical analysis, Marika Seigel works to deconstruct pregnancy manuals while also identifying ways to improve communication about pregnancy and healthcare. She traces the manuals’ evolution from early twentieth-century tomes that instructed readers to unquestioningly turn their pregnancy management over to doctors, to those of the women’s health movement that encouraged readers to engage more critically with their care, to modern online sources that sometimes serve commercial interests as much as the mother’s.

The first book-length study of its kind, The Rhetoric of Pregnancy is a must-read for both users and designers of our prenatal systems—doctors and doulas, scholars and activists, and anyone interested in encouraging active, effective engagement.
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