front cover of Since When Is Fran Drescher Jewish?
Since When Is Fran Drescher Jewish?
Dubbing Stereotypes in The Nanny, The Simpsons, and The Sopranos
By Chiara Francesca Ferrari
University of Texas Press, 2010

"Since when is Fran Drescher Jewish?" This was Chiara Francesca Ferrari's reaction when she learned that Drescher's character on the television sitcom The Nanny was meant to be a portrayal of a stereotypical Jewish-American princess. Ferrari had only seen the Italian version of the show, in which the protagonist was dubbed into an exotic, eccentric Italian-American nanny. Since When Is Fran Drescher Jewish? explores this "ventriloquism" as not only a textual and cultural transfer between languages but also as an industrial practice that helps the media industry foster identification among varying audiences around the globe.

At the heart of this study is an in-depth exploration of three shows that moved from global to local, mapping stereotypes from both sides of the Atlantic in the process. Presented in Italy, for example, Groundskeeper Willie from The Simpsons is no longer a belligerent, alcoholic Scotsman but instead easily becomes a primitive figure from Sardinia. Ironically, The Sopranos—a show built around Italian-Americans—was carefully re-positioned by Italian TV executives, who erased the word "mafia" and all regional references to Sicily. The result of Ferrari's three case studies is evidence that "otherness" transcends translation, as the stereotypes produced by the American entertainment industry are simply replaced by other stereotypes in foreign markets. As American television studios continue to attempt to increase earnings by licensing their shows abroad, Since When Is Fran Drescher Jewish? illuminates the significant issues of identity raised by this ever-growing marketplace, along with the intriguing messages that lie in the larger realm of audiovisual cultural exchange.

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front cover of The Sopranos
The Sopranos
Dana Polan
Duke University Press, 2009
“In its original run on HBO, The Sopranos mattered, and it matters still,” Dana Polan asserts early in this analysis of the hit show, in which he sets out to clarify the impact and importance of the series in both its cultural and media-industry contexts. A renowned film and TV scholar, Polan combines a close and extended reading of the show itself—and of select episodes and scenes—with broader attention to the social landscape with which it is in dialogue. For Polan, The Sopranos is a work of playful irony that complicates simplistic attempts to grasp its meanings and values. The show seductively beckons the viewer into an amoral universe, hinting at ways to make sense of its ethically complicated situations, only to challenge the viewer’s complacent grasp of things. It deftly exploits the interplay between art culture and popular culture by mixing elements of art cinema—meandering plots, narrative breaks, and an uncertain progression—with the allure of a soap opera, delving into its characters’ sex lives, mob rivalries, and parent–child conflicts.

A show about corrupt figures who parasitically try to squeeze illicit profit from the system, The Sopranos itself seems a target of attempts to glom on to its fame as a successful TV series: attempts by media executives, marketers, critics and writers, and even presidential candidates. “Everyone wants a piece of Sopranos action,” says Polan, and he traces the marketing of the series across both official and unauthorized media platforms, including cookbooks, games, DVDs, and the kitschy Sopranos bus tour. Critiquing previous books on The Sopranos, Polan suggests that in their quest to find deep meaning, many of the authors missed the show’s ironic and comedic side.

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front cover of There's More to New Jersey than the Sopranos
There's More to New Jersey than the Sopranos
Mappen, Marc
Rutgers University Press, 2009
An American tourist in Europe stopped at a restaurant in Gdansk, Poland, and struck up a conversation with a local. "Where do you come from?" he asked. "New Jersey," she said. He smiled and replied, "Ah, Sopranos!"

Even fans of that popular show, one that held viewers captive, may be a bit disheartened to discover that the first thing that pops into minds around the world about New Jersey is a dysfunctional crime family, just an exit or two off the infamous N.J. Turnpike. But there's no need to live in fear that the only culture and history that the state is known for is, well, let's say, a bit of bada bing. Actually, the echo of the Big Bangùthe cosmic event that marked the birth of our universe some 13.7 billion years agoùwas first identified by scientists from Bell Labs in Murray Hill, New Jersey.

In this lively romp through history from the primitive past to the present day, Marc Mappen's message resonatesùThere's More to New Jersey than the Sopranos. Real tales, wise tales, tall tales abound throughout the pages of Mappen's collection, filled with zest, humor, scandal, and occasionally tragedy. Annie Oakley. Ulysses S. Grant. Benedict Arnold. Ezra Pound. Shoeless Joe Jackson. These luminaries and many others share a common bond with the state that witnessed prehistoric elephants roaming its pastures, the explosion on the USS Princeton, a Martian invasion, famous firsts like the phonograph, electric light, and movies, and, well, step aside Tony Soprano: mobster Al Capone strolling along the Atlantic City boardwalk.

Providing a lens into American history through lively prose and more than twenty-five illustrations, There's More to New Jersey than the Sopranos is as much fun as a trip to the Jersey Shore and definitely more rewarding than a night home watching televisionù simply stated, this book is one you can't refuse to read.

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