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Media and Dependency in South Africa
A Case Study of the Press and the Ciskei “Homeland”
Les Switzer
Ohio University Press, 1985
Switzer looks at how South Africa’s communications industry, the largest and most powerful on the continent, promotes dependency among the subject African populations. This study of the Ciskei “Homeland”, which has long been a fountainhead of African nationalism and a zone of conflict between blacks and whites, focuses on the privately owned, commercial press and its role in helping to frame a consensus in support of the political, economic and ideological values of the ruling alliance. The conceptual framework employed differs from that normally used in communications research. Further, Switzer offers an alternative methodology which attempts to show how researchers can conceptualize the purposes behind news, entertainment and advertising and to measure the extent to which mediated reality does and does not conform to the lives of the people. This work, then, is of interest to workers in communications as well as to those who are concerned with development in South Africa and, indeed, in the entire non-Western world.
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front cover of South Africa’s Resistance Press
South Africa’s Resistance Press
Alternative Voices in the Last Generation under Apartheid
Les Switzer
Ohio University Press, 2000
South Africa's Resistance Press is a collection of essays celebrating the contributions of scores of newspapers, newsletters, and magazines that confronted the state in the generation after 1960. These publications contributed in no small measure to reviving a mass movement inside South Africa that would finally bring an end to apartheid. This marginalized press had an impact on its audience that cannot be measured in terms of the small number of issues sold, the limited amount of advertising revenue raised, or the relative absence of effective marketing and distribution strategies. These journalists rendered communities visible that were too often invisible and provided a voice for those too often voiceless. They contributed immeasurably to broadening the concept of a free press in South Africa. The guardians of the new South Africa owe these publications a debt of gratitude that cannot be repaid.
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