BiblioVault - Books about TV

Archie Bunker's America

TV in an Era of Change 1968-1978

Josh Ozersky. Foreword by Mark Crispin Miller

Southern Illinois University Press, 2003

Archie Bunker’s America discerns what was “in the air” as television networks tried to accommodate cultural and political swings in America from the Vietnam era through the late 1970s. Josh Ozersky’s spirited examination of the ways America changed television during a period of intense social upheaval, recuperation, and fragmentation uncovers a bold and beguiling facet of American cultural history. From the conflict-based comedy of All in the Family and such post-sixties frolics as Three’s Company to tendentiously apolitical programs like Happy Days, Ozersky describes the range and power of television to echo larger schemes of American life.

Around 1968, advertisers who were anxious to break into the lucrative baby-boomer demographic convinced television networks to begin to abandon prime-time programming that catered to universal audiences. With the market splintering, networks ventured into more issue-based and controversial territories. While early network attempts at more “relevant” programming failed, Ozersky examines how CBS struck gold with the political comedy All in the Family in 1971 and how other successful, conflict-based comedies turned away from typical show business conventions. As the 1970s wore on, the innovations of the previous years began to lose their public appeal. After Vietnam and Watergate, Ozersky argues, Americans were exhausted from the political turbulence of the preceding decade and were ready for a televisual “return to normalcy.”

Straightforward, engaging, and liberally illustrated, Archie Bunker’s America is peppered with the stories of outsider cops and failed variety shows, of a young Bill Murray and an old Ed Sullivan, of Mary Tyler Moore, Fonzie, and the Skipper, too. Drawing on interviews with television insiders, trade publications, and the programs themselves, Ozersky chronicles the ongoing attempts of prime-time television to program for a fragmented audience—an audience whose greatest common denominator, by 1978, may well have been the act of watching television itself. The book also includes a foreword by renowned media critic Mark Crispin Miller and an epilogue of related commentary on the following decades.

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As Seen on TV

The Visual Culture of Everyday Life in the 1950s

Karal Ann Marling

Harvard University Press, 1994

America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked--and how we looked--mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.

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Boxed In

The Culture of TV

Mark Crispin Miller

Northwestern University Press, 1988

Informed, controversial, ranging from a melancholy study of rock and roll's descent into show business to a hilarious look at the spectacle that is the Jerry Lewis Telethon, these twenty essays offer an unusual and (ironically) entertaining study of American media by one of its foremost critics.

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How to Be an Intellectual in the Age of TV

The Lessons of Gore Vidal

Marcie Frank

Duke University Press, 2005

Novelist, television personality, political candidate, and maverick social commentator, Gore Vidal is one of the most innovative, influential, and enduring American intellectuals of the past fifty years. In How to Be an Intellectual in the Age of TV, Marcie Frank provides a concise introduction to Vidal’s life and work as she argues that the twentieth-century shift from print to electronic media, particularly TV and film, has not only loomed large in Vidal’s thought but also structured his career. Looking at Vidal’s prolific literary output, Frank shows how he has reflected explicitly on this subject at every turn: in essays on politics, his book on Hollywood and history, his reviews and interviews, and topical excursions within the novels. At the same time, she traces how he has repeatedly crossed the line supposedly separating print and electronic culture, perhaps with more success than any other American intellectual. He has written television serials and screenplays, appeared in movies, and regularly appeared on television, most famously in heated arguments with Norman Mailer on The Dick Cavett Show and with William F. Buckley during ABC’s coverage of the 1968 Democratic National Convention.

Frank highlights the connections between Vidal’s attitudes toward TV, sex, and American politics as they have informed his literary and political writings and screen appearances. She deftly situates his public persona in relation to those of Andy Warhol, Jacqueline Susann, Mary McCarthy, Susan Sontag, and others. By describing Vidal’s shrewd maneuvering between different media, Frank suggests that his career offers a model to aspiring public intellectuals and a refutation to those who argue that electronic media have eviscerated public discourse.

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Latinas and Latinos on TV

Colorblind Comedy in the Post-racial Network Era

Isabel Molina-Guzmán

University of Arizona Press, 2018

Since ABC’s George Lopez Show left the airwaves in 2007 as the only network television show to feature a Latino lead, the representational landscape of Latina and Latino actors has shifted from media invisibility toward an era of increasing inclusion.

Sofia Vergara became the highest paid woman and Latina on TV for her starring role on Modern Family. In the first successful dramedy starring a Latina since ABC’s Ugly Betty, Gina Rodriguez gained critical acclaim for her role on the CW’s Jane the Virgin. And the first Latina leading lady of TV, America Ferrera (Ugly Betty), returned to TV stardom in NBC’s Superstore.

This period of diversity brought U.S. Latina and Latino lives to the screen, yet a careful look at TV comedic content and production reveals a more troubling terrain for Latinas/os producers, writers, actors, and audiences.

Interweaving discussions about the ethnic, racial, and linguistic representations of Latinas/os within network television comedies, Isabel Molina-Guzmán probes published interviews with producers and textual examples from hit programs like Modern Family, The Office, and Scrubs to understand how these primetime sitcoms communicate difference in the United States.

Understanding the complex ways that audiences interpret these programs, Molina-Guzmán situates her analysis within the Obama era, a period when ethnicity and race became increasingly grounded in “hipster racism,” and argues that despite increased inclusion, the feel-good imperative of TV comedies still inevitably leaves racism, sexism, and homophobia uncontested.

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Over the Wire and on TV

CBS and UPI in Campaign '80

Michael J. Robinson

Russell Sage Foundation, 1983

First the press became the media, and now the media have become the Imperial Media—or have they? In this timely and comprehensive analysis, Michael Robinson and Margaret Sheehan examine how the news media behaved (or misbehaved) in covering the 1980 presidential campaign. Using the media's own traditional standards as a guide, Robinson and Sheehan measure the level of objectivity, fairness, seriousness, and criticism displayed by CBS News and United Press International between January and December of 1980. Drawing on statistical analyses of almost 6,000 news stories and dozens of interviews with writers and reporters, the authors reach convincing and sometimes surprising conclusions. They demonstrate, for example, that both CBS and UPI strictly avoided subjective assessments of the candidates and their positions on the issues. Both gave the major parties remarkably equal access. But the media seem to give more negative coverage to front-runners, treating serious challengers less harshly. Perhaps the most surprising finding is that networks were not more superficial than print; CBS attended to the issues at least as often as UPI. Robinson and Sheehan find television coverage more subjective, more volatile, and substantially more negative than traditional print. But CBS behaved neither imperially nor irresponsibly in Campaign '80. The networks did, however, emulate the more highly charged journalism of the eastern elite print press. By blending the quantitative techniques of social science and the tools of Washington-based journalism, Robinson and Sheehan have produced a book that will be essential reading for students and practitioners of politics, public opinion research, journalism, and communications. Lively and readable, it should also appeal to anyone interested in the role of the news media in contemporary politics.

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Reel Latinxs

Representation in U.S. Film and TV

Frederick Luis Aldama and Christopher González

University of Arizona Press, 2019

Latinx representation in the popular imagination has infuriated and befuddled the Latinx community for decades. These misrepresentations and stereotypes soon became as American as apple pie. But these cardboard cutouts and examples of lazy storytelling could never embody the rich traditions and histories of Latinx peoples. Not seeing real Latinxs on TV and film reels as kids inspired the authors to dive deep into the world of mainstream television and film to uncover examples of representation, good and bad. The result: a riveting ride through televisual and celluloid reels that make up mainstream culture.

As pop culture experts Frederick Luis Aldama and Christopher González show, the way Latinx peoples have appeared and are still represented in mainstream TV and film narratives is as frustrating as it is illuminating. Stereotypes such as drug lords, petty criminals, buffoons, and sexed-up lovers have filled both small and silver screens—and the minds of the public. Aldama and González blaze new paths through Latinx cultural phenomena that disrupt stereotypes, breathing complexity into real Latinx subjectivities and experiences. In this grand sleuthing sweep of Latinx representation in mainstream TV and film that continues to shape the imagination of U.S. society, these two Latinx pop culture authorities call us all to scholarly action.

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The Sponsored Life

Ads, TV, and American Culture

Leslie Savan

Temple University Press, 1994

How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires.

Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."

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Technicolored

Reflections on Race in the Time of TV

Ann duCille

Duke University Press, 2018

From early sitcoms such as I Love Lucy to contemporary prime-time dramas like Scandal and How to Get Away with Murder, African Americans on television have too often been asked to portray tired stereotypes of blacks as villains, vixens, victims, and disposable minorities. In Technicolored black feminist critic Ann duCille combines cultural critique with personal reflections on growing up with the new medium of TV to examine how televisual representations of African Americans have changed over the last sixty years. Whether explaining how watching Shirley Temple led her to question her own self-worth or how televisual representation functions as a form of racial profiling, duCille traces the real-life social and political repercussions of the portrayal and presence of African Americans on television. Neither a conventional memoir nor a traditional media study, Technicolored offers one lifelong television watcher's careful, personal, and timely analysis of how television continues to shape notions of race in the American imagination.

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Where No Black Woman Has Gone Before

Subversive Portrayals in Speculative Film and TV

By Diana Adesola Mafe

University of Texas Press, 2018

When Lieutenant Uhura took her place on the bridge of the Starship Enterprise on Star Trek, the actress Nichelle Nichols went where no African American woman had ever gone before. Yet several decades passed before many other black women began playing significant roles in speculative (i.e., science fiction, fantasy, and horror) film and television—a troubling omission, given that these genres offer significant opportunities for reinventing social constructs such as race, gender, and class. Challenging cinema’s history of stereotyping or erasing black women on-screen, Where No Black Woman Has Gone Before showcases twenty-first-century examples that portray them as central figures of action and agency.

Writing for fans as well as scholars, Diana Adesola Mafe looks at representations of black womanhood and girlhood in American and British speculative film and television, including 28 Days Later, AVP: Alien vs. Predator, Children of Men, Beasts of the Southern Wild, Firefly, and Doctor Who: Series 3. Each of these has a subversive black female character in its main cast, and Mafe draws on critical race, postcolonial, and gender theories to explore each film and show, placing the black female characters at the center of the analysis and demonstrating their agency. The first full study of black female characters in speculative film and television, Where No Black Woman Has Gone Before shows why heroines such as Lex in AVP and Zoë in Firefly are inspiring a generation of fans, just as Uhura did.

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Why Docudrama?

Fact-Fiction on Film and TV

Edited by Alan Rosenthal

Southern Illinois University Press, 1999

When the 1990 English docudrama Who Bombed Birmingham? cast serious doubt on the guilt of six men convicted of bombing two British pubs in 1974, Prime Minister Margaret Thatcher declared that a "television program alters nothing." But, as Alan Rosenthal concludes, Thatcher was wrong. The film engendered a new inquiry that led to the release of the convicted men.

Rosenthal notes that docudrama wields more influence than the average documentary and that "reality-based stories taken from topical journalism are the most popular drama genre on U.S. and British television today." This three-part collection of diverse and provocative essays addresses the dominant questions and controversies the genre poses.

Defining and examining the rationale of docudrama, the nine essayists in the first part discuss the history and development of docudrama on TV and in film; they also consider the place of truth in docudrama, the main critiques of the form, and the audience's susceptibilities and expectations. In investigating the actual filmmaking process, the eight essays in the second part focus on how "docudrama as a 'commodity' is created in the United States and England." Part essay, part case study, and part interview, this section also explores how Hollywood and the commercial networks as well as producers and writers work and think. The final part presents an in-depth critique of a number of controversial docudramas that have helped form and shape public opinion, including Battleship Potemkin, Roots, Reds, JFK, Mississippi Burning, Schindler's List, and In the Name of the Father.

In addition to Rosenthal, the contributors are John Corner, George F. Custen, David Edgar, Leslie Fishbein, George MacDonald Fraser, Todd Gitlin, Douglas Gomery, Richard Grenier, Sumiko Higashi, Tom W. Hoffer, Jerry Kuehl, Steve Lipkin, Yosefa Loshitsky, Ian McBride, Richard Alan Nelson, Conor Cruise O'Brien, Derek Paget, Robert A. Rosenstone, Betsy Sharkey, Irene Shubik, Jeff Silverman, D. J. Wenden, Sita Williams, and Leslie Woodhead.

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