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Technology and the Culture of Control
Raiford Guins
University of Minnesota Press, 2009

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Elena, Princesa of the Periphery
Disney’s Flexible Latina Girl
Diana Leon-Boys
Rutgers University Press, 2023
In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena’s circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney’s normative vision of princesshood and central to Disney’s claims of diversification. This multi-layered analysis of Disney’s mediated Latina girlhood interrogates the complex relationship between the U.S.’s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.
 
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Elvis, Marilyn, and the Space Aliens
Icons on Screen in Nevada
Robin Holabird
University of Nevada Press, 2017

Elvis Presley, Marilyn Monroe, and space aliens like the Transformers share a surprising connection along with James Bond, Indiana Jones, and Rocky Balboa. These beloved icons played active roles in movie and television projects set in the state of Nevada. Long time state film commissioner and movie reviewer Holabird explores the blending of icons and Nevada, along with her personal experiences of watching movies, talking with famous people, and showing off a diverse range of stunning and iconic locations like Las Vegas, Reno, Lake Tahoe, and Area 51.

Holabird shows how Nevada’s flash, flair, and fostering of the forbidden provided magic for singers, sexpots, and strange creatures from other worlds. She also gives readers an insider’s look into moviemaking in Nevada by drawing on her extensive experience as a film commissioner. This is a unique take on film history and culture, and Holabird explores eighteen film genres populated by one-of-a-kind characters with ties to Nevada. Along with being a film history of the state of Nevada written by a consummate insider, the book is a fun mixture of research, personal experiences, and analysis about how Nevada became the location of choice for a broad spectrum of well-known films and characters.

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Envisioning Socialism
Television and the Cold War in the German Democratic Republic
Heather L. Gumbert
University of Michigan Press, 2014

Envisioning Socialism examines television and the power it exercised to define the East Germans’ view of socialism during the first decades of the German Democratic Republic. In the first book in English to examine this topic, Heather L. Gumbert traces how television became a medium prized for its communicative and entertainment value. She explores the difficulties GDR authorities had defining and executing a clear vision of the society they hoped to establish, and she explains how television helped to stabilize GDR society in a way that ultimately worked against the utopian vision the authorities thought they were cultivating.

Gumbert challenges those who would dismiss East German television as a tool of repression that couldn’t compete with the West or capture the imagination of East Germans. Instead, she shows how, by the early 1960s, television was a model of the kind of socialist realist art that could appeal to authorities and audiences. Ultimately, this socialist vision was overcome by the challenges that the international market in media products and technologies posed to nation-building in the postwar period.

A history of ideas and perceptions examining both real and mediated historical conditions, Envisioning Socialism considers television as a technology, an institution, and a medium of social relations and cultural knowledge. The book will be welcomed in undergraduate and graduate courses in German and media history, the history of postwar Socialism, and the history of science and technologies.

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Equal Time
Television and the Civil Rights Movement
Aniko Bodroghkozy
University of Illinois Press, 2013
Equal Time: Television and the Civil Rights Movement explores the crucial role of network television in reconfiguring new attitudes in race relations during the civil rights movement. Due to widespread coverage, the civil rights revolution quickly became the United States' first televised major domestic news story. This important medium unmistakably influenced the ongoing movement for African American empowerment, desegregation, and equality.
 
Aniko Bodroghkozy brings to the foreground network news treatment of now-famous civil rights events including the 1965 Selma voting rights campaign, integration riots at the University of Mississippi, and the March on Washington, including Martin Luther King's "I Have a Dream" speech. She also examines the most high-profile and controversial television series of the era to feature African American actors--East Side/West Side, Julia, and Good Times--to reveal how entertainment programmers sought to represent a rapidly shifting consensus on what "blackness" and "whiteness" meant and how they now fit together.
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Ernie Kovacs & Early TV Comedy
Nothing in Moderation
By Andrew Horton
University of Texas Press, 2010

Among the pioneers of television, Ernie Kovacs was one of the most original and imaginative comedians. His zany, irreverent, and surprising humor not only entertained audiences throughout the 1950s and early 1960s, but also inspired a host of later comedies and comedians, including Monty Python, David Letterman, much of Saturday Night Live, Rowan and Martin's Laugh-In, Captain Kangaroo, and even Sesame Street. Kovacs created laughter through wildly creative comic jokes, playful characterizations, hilarious insights, and wacky experiments. "Nothing in moderation," his motto and epitaph, sums up well Kovacs's wholehearted approach to comedy and life.

In this book, Andrew Horton offers the first sustained look at Ernie Kovacs's wide-ranging and lasting contributions to the development of TV comedy. He discusses in detail Kovacs's work in New York, which included The Ernie Kovacs Show (CBS prime time 1952–1953), The Ernie Kovacs Show (NBC daytime variety 1956–1957), Tonight (NBC late-night comedy/variety 1956-1957), and a number of quiz shows. Horton also looks at Kovacs's work in Los Angeles and in feature film comedy. He vividly describes how Kovacs and his comic co-conspirators created offbeat characters and zany situations that subverted expectations and upended the status quo. Most of all, Horton demonstrates that Kovacs grasped the possibility for creating a fresh genre of comedy through the new medium of television and exploited it to the fullest.

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Ethereal Queer
Television, Historicity, Desire
Amy Villarejo
Duke University Press, 2013
In Ethereal Queer, Amy Villarejo offers a historically engaged, theoretically sophisticated, and often personal account of how TV representations of queer life have changed as the medium has evolved since the 1950s. Challenging the widespread view that LGBT characters did not make a sustained appearance on television until the 1980s, she draws on innovative readings of TV shows and network archives to reveal queer television’s lengthy, rich, and varied history. Villarejo goes beyond concerns about representational accuracy. She tracks how changing depictions of queer life, in programs from Our Miss Brooks to The L Word, relate to transformations in business models and technologies, including modes of delivery and reception such as cable, digital video recording, and online streaming. In so doing, she provides a bold new way to understand the history of television.
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Ethnic Humor in Multiethnic America
Gillota, David
Rutgers University Press, 2013
When wielded by the white majority, ethnic humor can be used to ridicule and demean marginalized groups. In the hands of ethnic minorities themselves, ethnic humor can work as a site of community building and resistance. In nearly all cases, however, ethnic humor can serve as a window through which to examine the complexities of American race relations. In Ethnic Humor in Multiethnic America, David Gillota explores the ways in which contemporary comic works both reflect and participate in national conversations about race and ethnicity.

Gillota investigates the manner in which various humorists respond to multiculturalism and the increasing diversity of the American population. Rather than looking at one or two ethnic groups at a time—as is common scholarly practice—the book focuses on the interplay between humorists from different ethnic communities. While some comic texts project a fantasy world in which diverse ethnic characters coexist in a rarely disputed harmony, others genuinely engage with the complexities and contradictions of multiethnic America.

The first chapter focuses on African American comedy with a discussion of such humorists as Paul Mooney and Chris Rock, who tend to reinforce a black/white vision of American race relations. This approach is contrasted to the comedy of Dave Chappelle, who looks beyond black and white and uses his humor to place blackness within a much wider multiethnic context.

Chapter 2 concentrates primarily on the Jewish humorists Sarah Silverman, Larry David, and Sacha Baron Cohen—three artists who use their personas to explore the peculiar position of contemporary Jews who exist in a middle space between white and other.

In chapter 3, Gillota discusses different humorous constructions of whiteness, from a detailed analysis of South Park to “Blue Collar Comedy” and the blog Stuff White People Like.

Chapter 4 is focused on the manner in which animated children’s film and the network situation comedy often project simplified and harmonious visions of diversity. In contrast, chapter 5 considers how many recent works, such as Harold and Kumar Go to White Castle and the Showtime series Weeds, engage with diversity in more complex and productive ways.
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The Expanding Vista
American Television in the Kennedy Years
Mary Ann Watson
Duke University Press, 1994
As American politics and television became more closely intertwined in the early 1960s, each underwent enormous and long-lasting changes. In The Expanding Vista, originally published in 1990 (Oxford University Press), Mary Ann Watson looks at how television was woven into the events and policies of John Kennedy’s presidency, not only in his unprecedented use of the medium in campaigning and image projection, but in the vigorous efforts of his administration to regulate and improve the content of network programs. Examining the legacy of the New Frontier and its relationship to the new medium, she traces the Kennedy influence across a spectrum of programming that includes news, documentary, drama, situation comedy, advertising, children’s shows, and educational TV. Through extensive archival research and oral histories Watson reconstructs key moments of an extraordinary time in the television age. The Expanding Vista’s analysis and interpretation of that era continue to enlighten our understanding of culture and communication as the themes sounded in the 1960s resonate in today’s complex media marketplace.
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Extraordinarily Ordinary
Us Weekly and the Rise of Reality Television Celebrity
Erin A. Meyers
Rutgers University Press, 2020
Extraordinarily Ordinary offers a critical analysis of the production of a distinct form of twenty-first century celebrity constructed through the exploding coverage of reality television cast members in Us Weekly magazine. Erin A. Meyers connects the economic and industrial forces that helped propel Us Weekly to the top of the celebrity gossip market in the early 2000s with the ways in which reality television cast members fit neatly into the social and cultural norms that shaped the successful gossip formulas of the magazine. Us Weekly’s construction of the “extraordinarily ordinary” celebrity within its gossip narratives is a significant symptom of the broader intensification of discourses of ordinariness and the private in the production of contemporary celebrity, in which fame is paradoxically grounded in “just being yourself” while simultaneously defining what the “right” sort of self is in contemporary culture. 
 
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