front cover of Pimping Fictions
Pimping Fictions
African American Crime Literature and the Untold Story of Black Pulp Publishing
Justin Gifford
Temple University Press, 2013
"Lush sex and stark violence colored Black and served up raw by a great Negro writer," promised the cover of Run Man Run, Chester Himes' pioneering novel in the black crime fiction tradition. In Pimping Fictions, Justin Gifford provides a hard-boiled investigation of hundreds of pulpy paperbacks written by Himes, Donald Goines, and Iceberg Slim (aka Robert Beck), among many others.

Gifford draws from an impressive array of archival materials to provide a first-of-its-kind literary and cultural history of this distinctive genre. He evaluates the artistic and symbolic representations of pimps, sex-workers, drug dealers, and political revolutionaries in African American crime literature-characters looking to escape the racial containment of prisons and the ghetto.

Gifford also explores the struggles of these black writers in the literary marketplace, from the era of white-owned publishing houses like Holloway House-that fed books and magazines like Players to eager black readers-to the contemporary crop of African American women writers reclaiming the genre as their own.

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The Readers' Advisory Guide to Street Literature
Vanessa Irvin Morris
American Library Association, 2011

front cover of Street Players
Street Players
Black Pulp Fiction and the Making of a Literary Underground
Kinohi Nishikawa
University of Chicago Press, 2018
The uncontested center of the black pulp fiction universe for more than four decades was the Los Angeles publisher Holloway House. From the late 1960s until it closed in 2008, Holloway House specialized in cheap paperbacks with page-turning narratives featuring black protagonists in crime stories, conspiracy thrillers, prison novels, and Westerns. From Iceberg Slim’s Pimp to Donald Goines’s Never Die Alone, the thread that tied all of these books together—and made them distinct from the majority of American pulp—was an unfailing veneration of black masculinity. Zeroing in on Holloway House, Street Players explores how this world of black pulp fiction was produced, received, and recreated over time and across different communities of readers.

Kinohi Nishikawa contends that black pulp fiction was built on white readers’ fears of the feminization of society—and the appeal of black masculinity as a way to counter it. In essence, it was the original form of blaxploitation: a strategy of mass-marketing race to suit the reactionary fantasies of a white audience. But while chauvinism and misogyny remained troubling yet constitutive aspects of this literature, from 1973 onward, Holloway House moved away from publishing sleaze for a white audience to publishing solely for black readers. The standard account of this literary phenomenon is based almost entirely on where this literature ended up: in the hands of black, male, working-class readers. When it closed, Holloway House was synonymous with genre fiction written by black authors for black readers—a field of cultural production that Nishikawa terms the black literary underground. But as Street Players demonstrates, this cultural authenticity had to be created, promoted, and in some cases made up, and there is a story of exploitation at the heart of black pulp fiction’s origins that cannot be ignored.
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