front cover of Behind the Mask
Behind the Mask
Vernacular Culture in the Time of COVID
Ben Bridges
Utah State University Press, 2023
Vernacular responses have been crucial for communities seeking creative ways to cope with the coronavirus pandemic. With most people locked down and separated from the normal ebb and flow of life for an extended period of time, COVID-19 inspired community and creativity, adaptation and flexibility, traditional knowledge, resistance, and dynamism. Removing people from assumed norms and daily lives, the pandemic provided a moment of insight into the nature of vernacular culture as it was used, abused, celebrated, critiqued, and discarded. In Behind the Mask, contributors from the USA, the UK, and Scandinavia emphasize the choices that individual people and communities made during the COVID pandemic, prioritizing the everyday lives of people enduring this health crisis.
 
Despite vernacular’s potential nod to dominant or external culture, it is the strong connection to the local that grounds the vernacular within the experiential context that it occupies. Exploring the nature and shape of vernacular responses to the ongoing public health crisis, Behind the Mask documents processes that are otherwise likely to be forgotten. Including different ethnographic presents, contributors capture moments during the pandemic rather than upon reflection, making the work important to students and scholars of folklore and ethnology, as well as general readers interested in the COVID pandemic.
 
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The Early Renaissance and Vernacular Culture
Charles Dempsey
Harvard University Press, 2012

Why do the paintings and poetry of the Italian Renaissance—a celebration of classical antiquity—also depict the Florentine countryside populated with figures dressed in contemporary silk robes and fleur-de-lys crowns? Upending conventional interpretations of this well-studied period, Charles Dempsey argues that a fusion of classical form with contemporary content, once seen as the paradox of the Renaissance, can be better understood as its defining characteristic.

Dempsey describes how Renaissance artists deftly incorporated secular and popular culture into their creations, just as they interwove classical and religious influences. Inspired by the love lyrics of Parisian troubadours, Simone Martini altered his fresco Maestà in 1321 to reflect a court culture that prized terrestrial beauty. As a result the Maestà scandalously revealed, for the first time in Italian painting, a glimpse of the Madonna’s golden locks. Modeled on an ancient statue, Botticelli’s Birth of Venus went much further, featuring fashionable beauty ideals of long flowing blonde hair, ivory skin, rosy cheeks, and perfectly arched eyebrows. In the only complete reconstruction of Feo Belcari’s twelve Sybilline Octaves, Dempsey shows how this poet, patronized by the Medici family, was also indebted to contemporary dramatic modes. Popularizing biblical scenes by mixing the familiar with the exotic, players took the stage outfitted in taffeta tunics and fanciful hats, and one staging even featured a papier-maché replica of Jonah’s Whale. As Dempsey’s thorough study illuminates, Renaissance poets and artists did not simply reproduce classical aesthetics but reimagined them in vernacular idioms.

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Folklore/Cinema
Popular Film as Vernacular Culture
Sharon R. Sherman and Mikel J. Koven
Utah State University Press, 2007

Interest in the conjunctions of film and folklore is stronger and more diverse than ever. Ethnographic documentaries on folk life and expression remain a vital genre, but scholars such as Mikel Koven and Sharon Sherman also are exploring how folklore elements appear in, and merge with, popular cinema. They look at how movies, a popular culture medium, can as well be both a medium and type of folklore, playing cultural roles and conveying meanings customarily found in other folkloric forms. They thus use the methodology of folklore studies to “read” films made for commercial distribution.

The contributors to this book look at film and folklore convergences, showing how cinema conveys vernacular—traditional and popular—culture. Folklore/ Cinema will be of interest to scholars from many fields—folklore, film studies, popular culture, American studies, history, anthropology, and literature among them—and will help introduce students in various courses to intersections of film and culture.

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The Folklorist in the Marketplace
Conversations at the Crossroads of Vernacular Culture and Economics
Willow G. Mullins
Utah State University Press, 2019
The Folklorist in the Marketplace brings together voices from multiple disciplines to consider how economics shape—and are shaped by—folk groups and academic disciplines. The authors ask how folk and folklorists can productively comment on the economic structures they inhabit.
 
As trade, technology, and geopolitics have led to a rapid increase in the global spread of cultural products like media, knowledge, objects, and folkways, there has been a concomitant rise in fear and anxiety about globalization’s dark other side—economic nativism, neocolonialism, cultural appropriation, and loss. Culture has become a resource and a currency in the global marketplace. This movement of people and forms necessitates a new textual consideration of how folklore and economics interweave. In The Folklorist in the Marketplace, contributors explore how the marketplace and folklore have always been integrally linked and what that means at this cultural and economic moment.
 
Covering a variety of topics, from creel boats to the history of a commune that makes hammocks, The Folklorist in the Marketplace goes far beyond the well-trod examinations of material culture to look closely at the historical and contemporary intersections of these two disciplines and to provoke cross-disciplinary conversation and collaboration.
 
 
Contributors:
William A. Ashton, Halle M. Butvin, James I. Deutsch, Christofer Johnson, Michael Lange, John Laudun, Julie M-A LeBlanc, Cassie Patterson, Rahima Schwenkbeck, Amy Shuman, Irene Sotiropoulou, Zhao Yuanhao
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front cover of Performing The Word
Performing The Word
African American Poetry As Vernacular Culture
Brown, Fahamisha Patricia
Rutgers University Press, 1999
Performing the Word offers readers of African American poetry a way of understanding and appreciating body of work that has received little critical attention. While African American literary tradition begins with eighteenth-century poets like Lucy Terry, Jupiter Hammon, and Phillis Wheatley, critical discussions of African American Poetry have been sparse. Aside from a few studies of "major" poets, such as Langston Hughes, Gwendolyn Brooks, Robert Hayden, Rita Dove, or period histories of phenomena such as the Harlem Renaissance, there has been little sustained critical inquiry into African American poetry as a body of literature- until now.

Fahamista Patricia Brown examines elements of African American expressive culture- its language practices, both fold and popular. Her book is an excellent introduction to a diverse group of poets and the common basis of their work in language practices and performativity, in the expressive culture of a people. Performing the Word is an important contribution to the understanding of African American culture and American poetry as a whole.
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