"The major theme of Chapter 12, new to this edition, is the missed opportunities for the parties in the 1996 elections. The year started with a highly visible confrontation over the budget that could have revitalized the party coalitions if the issues had been carried over to the election. However, the candidate-centered campaign of 1996 ultimately did little to resolve these issues or to reinvigorate partisanship in the electorate. In spite of the opportunities for getting new voters to the polls created by the Motor Voter Act, voter turnout in 1996 was the lowest since 1924. Turning out the vote is one of the most crucial functions of political parties, and their inability to mobalize more than half of the eligible electorate strongly indicates their future decline in importance to voters. Until citizens support the parties more by showing up to cast votes for their candidates, the decline of American political parties must be considered to be an ongoing phenomenon."

--From the preface

Every presidential election since 1964 has been won by the candidate backed by the most united party; yet as party unity has become more important to voting decisions, it has also become increasingly difficult to achieve. In his latest book, Martin Wattenberg offers an in-depth interpretation of the presidential elections of the 1980s, illuminating current theories of political behavior and how they operate in today's candidate-centered politics.

Wattenberg investigates the impact that political parties' declining relevance has had on presidential politics. As the parties' ability to polarize opinion weakened and voters were set politically adrift, the candidates themselves had to fill the power vacuum. Interestingly, as the candidates have become more prominent, their popularity has spiraled downward. Wattenberg's national survey data debunks the notion of Reagan as the "teflon president;' demonstrating that many negative judgments stuck to Reagan's public image throughout the 1980s, particularly the criticisms of his conservative policies.

The author's intricate analysis shows that many people were torn between candidates whose policies they preferred and those who they thought would produce the best results, and these contradictory attitudes were primarily resolved in favor of Reagan and Bush.

This book is not only the successor volume to the author's widely used book on American parties, it is also a controversial and thought-provoking commentary on American parties, politics, and representative government.

As the confusion over the ballots in Florida in 2000 demonstrated, American elections are complex and anything but user-friendly. This phenomenon is by no means new, but with the weakening of political parties in recent decades and the rise of candidate-centered politics, the high level of complexity has become ever more difficult for many citizens to navigate. Thus the combination of complex elections and the steady decline of the party system has led to a decline in voter turnout.

In this timely book, Martin Wattenberg confronts the question of what low participation rates mean for democracy. At the individual level, turnout decline has been highest among the types of people who most need to have electoral decisions simplified for them through a strong party system--those with the least education, political knowledge, and life experience.

As Wattenberg shows, rather than lamenting how many Americans fail to exercise their democratic rights, we should be impressed with how many arrive at the polls in spite of a political system that asks more of a typical person than is reasonable. Meanwhile, we must find ways to make the American electoral process more user-friendly.