front cover of The Body of War
The Body of War
Media, Ethnicity, and Gender in the Break-up of Yugoslavia
Dubravka Zarkov
Duke University Press, 2007
In The Body of War, Dubravka Žarkov analyzes representations of female and male bodies in the Croatian and Serbian press in the late 1980s and in the early 1990s, during the war in which Yugoslavia disintegrated. Žarkov proposes that the Balkan war was not a war between ethnic groups; rather, ethnicity was produced by the war itself. Žarkov explores the process through which ethnicity was generated, showing how lived and symbolic female and male bodies became central to it. She does not posit a direct causal relationship between hate speech published in the press during the mid-1980s and the acts of violence in the war. Instead, she argues that both the representational practices of the “media war” and the violent practices of the “ethnic war” depended on specific, shared notions of femininity and masculinity, norms of (hetero)sexuality, and definitions of ethnicity.

Tracing the links between the war and press representations of ethnicity, gender, and sexuality, Žarkov examines the media’s coverage of two major protests by women who explicitly identified themselves as mothers, of sexual violence against women and men during the war, and of women as militants. She draws on contemporary feminist analyses of violence to scrutinize international and local feminist writings on the war in former Yugoslavia. Demonstrating that some of the same essentialist ideas of gender and sexuality used to produce and reinforce the significance of ethnic differences during the war often have been invoked by feminists, she points out the political and theoretical drawbacks to grounding feminist strategies against violence in ideas of female victimhood.

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Fighting Visibility
Sports Media and Female Athletes in the UFC
Jennifer McClearen
University of Illinois Press, 2021
Ultimate Fighting Championship and the present and future of women's sports

Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others.

Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.

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How Do We Look?
Resisting Visual Biopolitics
Fatimah Tobing Rony
Duke University Press, 2022
In How Do We Look? Fatimah Tobing Rony draws on transnational images of Indonesian women as a way to theorize what she calls visual biopolitics—the ways visual representation determines which lives are made to matter more than others. Rony outlines the mechanisms of visual biopolitics by examining Paul Gauguin’s 1893 portrait of Annah la Javanaise—a trafficked thirteen-year-old girl found wandering the streets of Paris—as well as US ethnographic and documentary films. In each instance, the figure of the Indonesian woman is inextricably tied to discourses of primitivism, savagery, colonialism, exoticism, and genocide. Rony also focuses on acts of resistance to visual biopolitics in film, writing, and photography. These works, such as Rachmi Diyah Larasati’s The Dance that Makes You Vanish, Vincent Monnikendam’s Mother Dao (1995), and the collaborative films of Nia Dinata, challenge the naturalized methods of seeing that justify exploitation, dehumanization, and early death of people of color. By theorizing the mechanisms of visual biopolitics, Rony elucidates both its violence and its vulnerability.
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Imagining the Mulatta
Blackness in U.S. and Brazilian Media
Jasmine Mitchell
University of Illinois Press, 2020
Brazil markets itself as a racially mixed utopia. The United States prefers the term melting pot. Both nations have long used the image of the mulatta to push skewed cultural narratives. Highlighting the prevalence of mixed race women of African and European descent, the two countries claim to have perfected racial representation—all the while ignoring the racialization, hypersexualization, and white supremacy that the mulatta narrative creates.

Jasmine Mitchell investigates the development and exploitation of the mulatta figure in Brazilian and U.S. popular culture. Drawing on a wide range of case studies, she analyzes policy debates and reveals the use of mixed-Black female celebrities as subjects of racial and gendered discussions. Mitchell also unveils the ways the media moralizes about the mulatta figure and uses her as an example of an ”acceptable” version of blackness that at once dreams of erasing undesirable blackness while maintaining the qualities that serve as outlets for interracial desire.

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A Latina in the Land of Hollywood
and Other Essays on Media Culture
Angharad N. Valdivia
University of Arizona Press, 2000
From ads for Victoria's Secret to the character roles of Rosie Perez, the mass media have been defining race and femininity. In this diverse set of essays, Angharad N. Valdivia breaks theoretical and methodological boundaries by exploring the relationship of the media to various audiences. Throughout A Latina in the Land of Hollywood we are challenged to think differently about the media messages we often unconsciously consume, such as the popular representations of certain Latina cultural icons. Valdivia shows how reporters focus on Guatemalan activist Rigoberta Menchú's big smile, Brazilian media magnate Xuxa's blonde hair, and Puerto Rican actress Rosie Perez's high-pitched voice, never quite creating a comprehensive portrayal of these women. In her discussion of lingerie catalogs, Valdivia uncovers a similarly skewed depiction. The lush, high-class bedrooms of Victoria's Secret differ as much from the earthy, spare world of Frederick's of Hollywood as the types, sizes, and uses of the lingerie that the two companies sell. Valdivia takes a look at family films, arguing that single mothers are almost always portrayed as either trampy floozies or sexless, hapless women, whereas single dads fare much better. Whether examining one teenager's likes and dislikes or considering single parenthood in family films, Valdivia investigates how popular culture has become the arena in which we struggle to know ourselves and to make ourselves known. She calls for scholars to move beyond investigating implicit themes in films and media to studying the ways that audiences of different colors, ages, genders, and sexual preferences might understand or misunderstand such cultural messages. A Latina in the Land of Hollywood aims to explode traditional discussions of media and popular culture. It is a must-read for anyone interested in popular culture, television, and film.
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Puta Life
Seeing Latinas, Working Sex
Juana María Rodríguez
Duke University Press, 2023
In Puta Life, Juana María Rodríguez probes the ways that sexual labor and Latina sexuality become visual phenomena. Drawing on state archives, illustrated biographies, documentary films, photojournalistic essays, graphic novels, and digital spaces, she focuses on the figure of the puta—the whore, that phantasmatic figure of Latinized feminine excess. Rodríguez’s eclectic archive features the faces and stories of women whose lives have been mediated by sex work's stigmatization and criminalization—washerwomen and masked wrestlers, porn stars and sexiles. Rodríguez examines how visual tropes of racial and sexual deviance expose feminine subjects to misogyny and violence, attuning our gaze to how visual documentation shapes perceptions of sexual labor. Throughout this poignant and personal text, Rodríguez brings the language of affect and aesthetics to bear upon understandings of gender, age, race, sexuality, labor, disability, and migration. Highlighting the criminalization and stigmatization that surrounds sex work, she lingers on those traces of felt possibility that might inspire more ethical forms of relation and care.
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Recycled Stars
Female Film Stardom in the Age of Television and Video
Mary R. Desjardins
Duke University Press, 2015
The popularity of television in postwar suburban America had a devastating effect on the traditional Hollywood studio system. Yet many aging Hollywood stars used television to revive their fading careers. In Recycled Stars, Mary R. Desjardins examines the recirculation, ownership, and control of female film stars and their images in television, print, and new media. Female stardom, she argues, is central to understanding both the anxieties and the pleasures that these figures evoke in their audiences’ psyches through patterns of fame, decline, and return. From Gloria Swanson, Loretta Young, Ida Lupino, and Lucille Ball, who found new careers in early television, to Maureen O’Hara’s high-profile 1957 lawsuit against the scandal magazine Confidential, to the reappropriation of iconic star images by experimental filmmakers, video artists, and fans, this book explores the contours of female stars’ resilience as they struggled to create new contexts for their waning images across emerging media.
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Spaces Of Their Own
Women’s Public Sphere in Transnational China
Mayfair Mei-Hui Yang
University of Minnesota Press, 1999

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There She Goes Again
Gender, Power, and Knowledge in Contemporary Film and Television Franchises
Aviva Dove-Viebahn
Rutgers University Press, 2024
There She Goes Again interrogates the representation of ostensibly powerful women in transmedia franchises, examining how presumed feminine traits—love, empathy, altruism, diplomacy—are alternately lauded and repudiated as possibilities for effecting long-lasting social change. By questioning how these franchises reimagine their protagonists over time, the book reflects on the role that gendered exceptionalism plays in social and political action, as well as what forms of knowledge and power are presumed distinctly feminine. The franchises explored in this book illustrate the ambivalent (post)feminist representation of women protagonists as uniquely gifted in ways both gendered and seemingly ungendered, and yet inherently bound to expressions of their femininity. At heart,There She Goes Again asks under what terms and in what contexts women protagonists are imagined, envisioned, embodied, and replicated in media. Especially now, in a period of gradually increasing representation, women protagonists demonstrate the importance of considering how we should define—and whether we need—feminine forms of knowledge and power.
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Women's Voices in Digital Media
The Sonic Screen from Film to Memes
Jennifer O'Meara
University of Texas Press, 2022

2023 Publication Award Honorable Mention, British Association for Film, Television and Screen Studies

An examination of the sound and silence of women in digital media.


In today’s digital era, women’s voices are heard everywhere—from smart home devices to social media platforms, virtual reality, podcasts, and even memes—but these new forms of communication are often accompanied by dated gender politics. In Women’s Voices in Digital Media, Jennifer O’Meara dives into new and well-established media formats to show how contemporary screen media and cultural practices police and fetishize women’s voices, but also provide exciting new ways to amplify and empower them.

As she travels through the digital world, O’Meara discovers newly acknowledged—or newly erased—female voice actors from classic films on YouTube, meets the AI and digital avatars in Her and The Congress, and hears women’s voices being disembodied in new ways via podcasts and VR voice-overs. She engages with dialogue that is spreading with only the memory of a voice, looking at how popular media like Clueless and The Simpsons have been mined for feminist memes, and encounters vocal ventriloquism on RuPaul’s Drag Race that queers and valorizes the female voice. Through these detailed case studies, O’Meara argues that the digital proliferation of screens alters the reception of sounds as much as that of images, with substantial implications for women’s voices.

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