front cover of Before Porn Was Legal
Before Porn Was Legal
The Erotica Empire of Beate Uhse
Elizabeth Heineman
University of Chicago Press, 2011

Struggling to survive in post­–World War II Germany, Beate Uhse (1919–2001)—a former Luftwaffe pilot, war widow, and young mother—turned to selling goods on the black market. A self-penned guide to the rhythm method found eager buyers and started Uhse on her path to becoming the world’s largest erotica entrepreneur. Battling restrictive legislation, powerful churches, and conservative social mores, she built a mail-order business in the 1950s that sold condoms, sex aids, self-help books, and more. The following decades brought the world’s first erotica shop, the legalization of pornography, the expansion of her business into eastern Germany, and web-based commerce.

Uhse was only one of many erotica entrepreneurs who played a role in the social and sexual revolution accompanying Germany’s transition from Nazism to liberal democracy. Tracing the activities of entrepreneurs, customers, government officials, and citizen-activists, Before Porn Was Legal brings to light the profound social, legal, and cultural changes that attended the growth of the erotica sector. Heineman’s innovative readings of governmental and industry records, oral histories, and the erotica industry’s products uncover the roots of today’s sexual marketplace and reveal the indelible ways in which sexual expression and consumption have become intertwined.

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front cover of Invisibility by Design
Invisibility by Design
Women and Labor in Japan's Digital Economy
Gabriella Lukács
Duke University Press, 2020
In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukács traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukács shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukács underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.
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