Winning Elections and Influencing Politicians for Library Funding
by Patrick “PC” Sweeney and John Chrastka
American Library Association, 2017
Paper: 978-0-8389-1556-1 | eISBN: 978-0-8389-1577-6 (ePub) | eISBN: 978-0-8389-1578-3 (Kindle) | eISBN: 978-0-8389-1576-9 (PDF)
Library of Congress Classification Z683.2.U6S94 2017
Dewey Decimal Classification 21.830973
TOC
Winning Elections and Influencing Politicians for Library Funding
Contents
Foreword
Acknowledgments
Introduction
1. Getting Started
2. Surfacing
3. Schmoozing and Networking
4. Early Work and Political Landscape Memo
5. Power Mapping
6. Building Your Vote yet Committee
7. Committee Roles and Responsibilities
8. Getting on the Ballot
9. Campaign Budget
10. Fund-Raising
11. Volunteers
12. Theme and Message
13. Responding to Opposition
14. Earned Media
15. Paid Media
16. Voter Data
17. Polling
18. Website and Digital Platforms
19. Canvassing and Phone Banking
20. Campaign Events
21. E-Mail
22. Facebook
Conclusion
About the Authors
Index
See other books on: Communication in politics | Libraries and community | Library finance | Library fund raising | Political campaigns
See other titles from American Library Association