Visible!: Attracting Customers in a Distracted World
by Oliver Pott and Jan Bargfrede
Campus Verlag, 2023
Paper: 978-3-593-51711-7
ABOUT THIS BOOK
A strategy guide for finding customers for your business in a distracted digital world.
The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.
The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.
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