front cover of Built To Win
Built To Win
The Female Athlete As Cultural Icon
Leslie Heywood
University of Minnesota Press, 2003
A timely look at the rise of women in sports. The sculpted speed of Marion Jones. The grit and agility of Mia Hamm. The slam-dunk style of Lisa Leslie. The skill and finesse of these sports figures are widely admired, no longer causing the puzzlement and discomfort directed toward earlier generations of athletic women. Built to Win explores this relatively recent phenomenon-the confident, empowered female athletes found everywhere in American popular culture. Leslie Heywood and Shari L. Dworkin examine the role of female athletes through interviews with elementary- and high school-age girls and boys; careful readings of ad campaigns by Nike, Reebok, and others; discussions of movies like Fight Club and Girlfight; and explorations of their own sports experiences. They ask: what, if any, dissonance is there between popular images and the actual experiences of these athletes? Do these images really "redefine femininity" and contribute to a greater inclusion of all women in sport? Are sexualized images of these women damaging their quest to be taken seriously? Do they inspire young boys to respect and admire female athletes, and will this ultimately make a difference in the ways gender and power are constructed and perceived? Proposing a paradigm shift from second- to third-wave feminism, Heywood and Dworkin argue that, in the years since the passage of Title IX, gender stereotypes have been destabilized in profound ways, and they assert that female athletes and their imagery are doing important cultural work to that end. Important, refreshing, and engrossing, Built to Win examines sport in all its complexity. "Built to Win describes a new world--a world where I've always been able to express myself through competition, through my involvement in sport. And though that world still has a long way to go, that world has made my life and my teammates' lives very different from the generations that came before us. We've had the opportunity to play in front of 94,000 screaming fans. We have our own professional leagues. Men in our generation don't assume they're going to be the achievers and we're just going to be their cheerleaders. Built to Win shows the difference this makes--about how far we've come and how far we have left to go." from the foreword by Julie Foudy Leslie Heywood is professor of English at Binghamton University. She is the author of Pretty Good for a Girl: An Athlete's Story (2000), Bodymakers (1998), and coeditor of Third Wave Agenda (1997). A former track and cross-country runner who is currently a competitive powerlifter, Heywood is a vice president of the Women's Sports Foundation. Shari L. Dworkin is a sociologist and works as a research fellow at the HIV Center for Clinical and Behavioral Studies at Columbia University. She was a recent guest editor for a special issue on gender and sport in Sociological Perspectives and serves on the editorial board of Gender and Society.
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front cover of Fighting Visibility
Fighting Visibility
Sports Media and Female Athletes in the UFC
Jennifer McClearen
University of Illinois Press, 2021
Ultimate Fighting Championship and the present and future of women's sports

Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others.

Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.

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front cover of The Sports Revolution
The Sports Revolution
How Texas Changed the Culture of American Athletics
By Frank Andre Guridy
University of Texas Press, 2021

The story of Texas’s impact on American sports culture during the civil rights and second-wave feminist movements, this book offers a new understanding of sports and society in the state and the nation as a whole.

In the 1960s and 1970s, America experienced a sports revolution. New professional sports franchises and leagues were established, new stadiums were built, football and basketball grew in popularity, and the proliferation of television enabled people across the country to support their favorite teams and athletes from the comfort of their homes. At the same time, the civil rights and feminist movements were reshaping the nation, broadening the boundaries of social and political participation. The Sports Revolution tells how these forces came together in the Lone Star State.

Tracing events from the end of Jim Crow to the 1980s, Frank Guridy chronicles the unlikely alliances that integrated professional and collegiate sports and launched women’s tennis. He explores the new forms of inclusion and exclusion that emerged during the era, including the role the Dallas Cowboys Cheerleaders played in defining womanhood in the age of second-wave feminism. Guridy explains how the sexual revolution, desegregation, and changing demographics played out both on and off the field as he recounts how the Washington Senators became the Texas Rangers and how Mexican American fans and their support for the Spurs fostered a revival of professional basketball in San Antonio. Guridy argues that the catalysts for these changes were undone by the same forces of commercialization that set them in motion and reveals that, for better and for worse, Texas was at the center of America’s expanding political, economic, and emotional investments in sport.

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front cover of Taking The Field
Taking The Field
Women, Men, and Sports
Michael A. Messner
University of Minnesota Press, 2002
A hard-hitting look at the persistent inequities in women's sports participation. In the past, when sport simply excluded girls, the equation of males with active athletic power and of females with weakness and passivity seemed to come easily, almost naturally. Now, however, with girls' and women's dramatic movement into sport, the process of exclusion has become a bit subtler, a bit more complicated-and yet, as Michael Messner shows us in this provocative book, no less effective. In Taking the Field, Messner argues that despite profound changes, the world of sport largely retains and continues its longtime conservative role in gender relations. To explore the current paradoxes of gender in sport, Messner identifies and investigates three levels at which the "center" of sport is constructed: the day-to-day practices of sport participants, the structured rules and hierarchies of sport institutions, and the dominant symbols and belief systems transmitted by the major sports media. Using these insights, he analyzes a moment of gender construction in the lives of four- and five-year-old children at a soccer opening ceremony, the way men's violence is expressed through sport, the interplay of financial interests and dominant men's investment in maintaining the status quo in the face of recent challenges, and the cultural imagery at the core of sport, particularly televised sports. Through these examinations Messner lays bare the practices and ideas that buttress-as well as those that seek to disrupt-the masculine center of sport. Taking the Field exposes the subtle and not-so-subtle ways in which men and women collectively construct gender through their interactions-interactions contextualized in the institutions and symbols of sport. "For many years, Michael Messner has provided unparalleled insights into gender issues in the arena of sport. With Taking the Field he opens our eyes and ears to how much work still lies ahead before girls and women truly take the field with equal societal approval as boys and men. We're thirty years beyond the passing of Title IX, but when you read Taking the Field, you realize we're not yet where we want to be." --Diana Nyad Michael A. Messner is professor of sociology and gender studies at the University of Southern California. His previous books include Power at Play: Sports and the Problem of Masculinity (1995) and Politics of Masculinities: Men in Movements (1997).
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