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An engrossing origin story for the personal computer—showing how the Apple II’s software helped a machine transcend from hobbyists’ plaything to essential home appliance.
 
Skip the iPhone, the iPod, and the Macintosh. If you want to understand how Apple Inc. became an industry behemoth, look no further than the 1977 Apple II. Designed by the brilliant engineer Steve Wozniak and hustled into the marketplace by his Apple cofounder Steve Jobs, the Apple II became one of the most prominent personal computers of this dawning industry.
 
The Apple II was a versatile piece of hardware, but its most compelling story isn’t found in the feat of its engineering, the personalities of Apple’s founders, or the way it set the stage for the company’s multibillion-dollar future. Instead, historian Laine Nooney shows, what made the Apple II iconic was its software. In software, we discover the material reasons people bought computers. Not to hack, but to play. Not to code, but to calculate. Not to program, but to print. The story of personal computing in the United States is not about the evolution of hackers—it’s about the rise of everyday users.
 
Recounting a constellation of software creation stories, Nooney offers a new understanding of how the hobbyists’ microcomputers of the 1970s became the personal computer we know today. From iconic software products like VisiCalc and The Print Shop to historic games like Mystery House and Snooper Troops to long-forgotten disk-cracking utilities, The Apple II Age offers an unprecedented look at the people, the industry, and the money that built the microcomputing milieu—and why so much of it converged around the pioneering Apple II.
 

A feminist perspective on the early history of personal computing, revealing how computers were integrated into the most intimate aspects of family life

 

The Intimate Life of Computers shows how the widespread introduction of home computers in the 1980s was purposefully geared toward helping sustain heteronormative middle-class families by shaping relationships between users. Moving beyond the story of male-dominated computer culture, this book emphasizes the neglected history of the influence of women’s culture and feminist critique on the development of personal computing despite women’s underrepresentation in the industry.

Proposing the notion of “companionate computing,” Reem Hilu reimagines the spread of computers into American homes as the history of an interpersonal, romantic, and familial medium. She details the integration of computing into family relationships—from helping couples have better sex and offering thoughtful simulations of masculine seduction to animating cute robot companions and giving voice to dolls that could talk to lonely children—underscoring how these computer applications directly responded to the companionate needs of their users as a way to ease growing pressures on home life.

The Intimate Life of Computers is a vital contribution to feminist media history, highlighting how the emergence of personal computing dovetailed with changing gender roles and other social and cultural shifts. Eschewing the emphasis on technologies and institutions typically foregrounded in personal-computer histories, Hilu uncovers the surprising ways that domesticity and family life guided the earlier stages of our all-pervasive digital culture.