front cover of The Digital NBA
The Digital NBA
How the World's Savviest League Brings the Court to Our Couch
Steven Secular
University of Illinois Press, 2023
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good.

A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

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front cover of Playgrounds to the Pros
Playgrounds to the Pros
Legends of Peoria Basketball
Jeff Karzen
University of Illinois Press, 2023

Howard Nathan. A. J. Guyton. Sergio McClain. Marcus Griffin. Frank Williams. Shaun Livingston. This dazzling constellation of talent helped make Peoria a prep basketball hotbed from the 1980s to the 2000s. Jeff Karzen takes readers inside the lives of the players, coaches, and others who defined an era that produced six state titles and four Illinois Mr. Basketball winners.

Drawing on dozens of in-depth interviews, Karzen tells the stories behind the on-court triumphs while providing a panorama of the entire Peoria scene--the rivalries and relationships, the families and friendships, the hopes and hard work. Karzen also follows the players into their Division 1 and NBA careers and pays special attention to the pipeline that, by connecting Peoria to Champaign-Urbana, powered one of the most successful periods in Fighting Illini basketball history.

Intense and intimate, Playgrounds to the Pros chronicles a basketball golden age in America’s quintessential blue collar town.

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front cover of The Rise of the National Basketball Association
The Rise of the National Basketball Association
david G. Surdam
University of Illinois Press, 2012
Today's National Basketball Association commands millions of spectators worldwide, and its many franchises are worth hundreds of millions of dollars. But the league wasn't always so successful or glamorous: in the 1940s and 1950s, the NBA and its predecessor, the Basketball Association of America, were scrambling to attract fans. Teams frequently played in dingy gymnasiums, players traveled as best they could, and their paychecks could bounce higher than a basketball. How did the NBA evolve from an obscure organization facing financial losses to a successful fledgling sports enterprise by 1960?
 
Drawing on information from numerous archives, newspaper and periodical articles, and Congressional hearings, The Rise of the National Basketball Association chronicles the league's growing pains from 1946 to 1961. David George Surdam describes how a handful of ambitious ice hockey arena owners created the league as a way to increase the use of their facilities, growing the organization by fits and starts. Rigorously analyzing financial data and league records, Surdam points to the innovations that helped the NBA thrive: regular experiments with rules changes to make the game more attractive to fans, and the emergence of televised sports coverage as a way of capturing a larger audience. Notably, the NBA integrated in 1950, opening the game to players who would dominate the game by the end of the 1950sdecade: Bill Russell, Elgin Baylor, Wilt Chamberlain, and Oscar Robertson. Long a game that players loved to play, basketball became a professional sport well supported by community leaders, business vendors, and an ever-growing number of fans.

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