KOTEX, KLEENEX, HUGGIES: KIMBERLY-CLARK AND THE CONSUMER REVOLUTION IN AMERICAN BUSINESS
by THOMAS HEINRICH and Bob Batchelor
The Ohio State University Press, 2004
Cloth: 978-0-8142-0976-9 | Paper: 978-0-8142-5418-9 | eISBN: 978-0-8142-7306-7 (institutional)
Library of Congress Classification HD9995.S24K564 2004
Dewey Decimal Classification 338.7677
TOC
Contents List of Figures List of Tables Acknowledgments Introduction Chapter 1 Origins and Growth, 1872-1916 Chapter 2 The Rise of Consumer Nondurables Chapter 3 The Great Depression Chapter 4 In the Mainstream: Expansion and Crisis, 1940s-1971 Chapter 5 "The Diapers That Help Stop Leakage": The Transformation of Kimberly-Clark, 1971-1990 Epilogue Product Diversification and Corporate Strategy Notes Bibliography Index
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