Libraries, Mission, and Marketing

by Linda Wallace

American Library Association, 2004

Paper: 978-0-8389-0867-9

Library of Congress Classification Z678.W327 2004

Dewey Decimal Classification 27

TABLE OF CONTENTS
Preface
Chapter 1: Putting The Mission in Mission Statement
Chapter 2: Marketing, Mission, and Message
Chapter 3: Writing a Mission Statement
Chapter 4: Putting Your Statement to Work
Chapter 5: Mission Statements
Appendix A: Model Mission Statement - School Library Media Center
Appendix B: Suggested Reading
Appendix C: Marketing Communication Plan Work Sheet
 

Library of Congress Subject Headings for this publication: Libraries Aims and objectives, Mission statements, Library planning, Libraries Marketing

See other books on: Aims and objectives | Libraries | Library planning | Marketing | Mission

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