Before the Ballot: Building Political Support for Library Funding
by John Chrastka and Patrick “PC” Sweeney
American Library Association, 2018
Paper: 978-0-8389-1779-4 | eISBN: 978-0-8389-1807-4 (ePub) | eISBN: 978-0-8389-1808-1 (PDF)
Library of Congress Classification Z683.2.U6C48 2019
Dewey Decimal Classification 25.11
TOC
Before the Ballot: Building Political Support for Library Funding
Title Page
Copyright Page
Contents
Introduction
Part I. Identifying, Cultivating, and Empowering Supporters
1. Surfacing the Library
2. Insights into Voter Attitudes about Libraries
3. Radicalizing Americans about Libraries
4. Librarian as Candidate
5. Library as Cause
6. Creating a Fundable Plan
7. Building Partnerships and Joining Coalitions
8. Relationship-Building with People Who (Should) Care
9. Defining Audiences of Potential Supporters
10. Messaging for Funding Support
11. Understanding Engagement with Supporters and Activists
Part II. Getting to Election Day
12. Transitioning to the Informational Communications Campaign
13. Where Problems Come From
14. Why Libraries Lose
15. Steps in the Informational Communications Campaign
16. Ideal 36-Month Campaign from “Before the Ballot” to Election Day
Conclusion
Index
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